Design insights & tutorials.

June 2012 Articles

When to Seek Brand Therapy

Go Media prides itself in brand-building. We’re adept at tapping into the core identity of our clients’ brands and helping them find ways to reflect their values. So why would we hire an outsider to help with our own brand? It ultimately comes down to two key points: A process of leadership introspection The value… Continue Reading »

5 Tips for Creating Successful Packaging Design.

5 Tips for Creating Successful Packaging Design.

Good Brief… Any good packaging project starts with a creative brief that is well written and clearly lays out the objectives of the project. This document should give the designer precise information about the brand’s values and the brand’s promises to the consumer. It should establish the level of change desired by the client from… Continue Reading »