What is a “Brand”?

What is a “Brand”?

I read a lot of industry produced articles and papers on branding, all have one thing in common, the message is confusing, they use a plethora of “tech talk” and what I can only describe as gibberish, so let’s start anew. First off a logo is not a brand; a logo is a symbol or mark [...]

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Interns Inc., Vol. 3

Interns Inc., Vol. 3

Internships are an awesome way to gain experience and to learn about being a designer in the real world. Most are mainly summer internships, but there are definitely internships that extend throughout the school year. Typically, students aren’t expected to score internships until their third year, but it’s not uncommon to find young designers landing [...]

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Starting your own shirt line. PART I: Start – Up

Starting your own shirt line. PART I: Start – Up

Greetings friends, This is Steve Knerem and I’m a freelance illustrator from Cleveland, Ohio that specializes in hand drawn art used for apparel and editorial pieces.  You can view my work at www.steveknerem.com. When asked by Go Media to write some tutorials about work I’ve done, I was more than excited to help others who are in the process of starting [...]

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Aug 24

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Interview: Illustrator Ray Frenden

Interview: Illustrator Ray Frenden

This interview was initially published in the Go Media Forum but we decided it was relevant to all our GoMediaZine readers as well. Ray Frenden the Artist. I think it’s necessary to put this all in context with a brief overview of the insane force of nature that is your work. What is it that you [...]

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Interviews

Aug 19

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Review: Phantasm CS plugin for Adobe Illustrator

Review: Phantasm CS plugin for Adobe Illustrator

Not many Adobe Illustrators are aware of the plug-in functionality of Adobe Illustrator. I don’t believe it’s promoted very well. There’s not a good one-stop shop to find plug-ins in one place, with reviews and user feedback. And it’s a shame, because there are many killer plug-ins out there for Illustrator. Today I want to introduce you [...]

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Product Review

Aug 17

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Iconic Poster Design Tutorial (with video)

Iconic Poster Design Tutorial (with video)

Hey I’m Jeff Finley and I’m going to show you how to make an iconic poster using the new Vector Set 18 from Go Media’s Arsenal. I sent out an email to all our Arsenal customers and the two things they wanted most were more tutorials and to show real-world usage of our products. What [...]

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Illustrator, Photoshop

Aug 12

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Interns Inc., Vol. 2

Interns Inc., Vol. 2

Hey everyone!   My name’s Max and I’m one of Go Media’s interns for this summer.  I’ve been here since early July but this is my first post for our Zine.  I’ve bounced around several of Cleveland’s fine institutions of higher education and am currently a junior at Cleveland State University studying promotional communication, mass [...]

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Design Industry Insight

Aug 10

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Interns Inc.

Interns Inc.

I’ve been at GoMedia for a couple of weeks and I figured it was high time I introduced myself. I’m Joanne, one of GoMedia’s interns for this summer. A little bit about me: I will be a third year student (oh, how time has flown...) at Carnegie Mellon’s School of Design pursuing a degree in Communication Design. Though I call Pittsburgh home during the school year, I’m originally from Akron, OH; home of LeBron James the Black Keys and tires.

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Design Industry Insight

Aug 05

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Create a Glossy RSS Feed Icon using Photoshop

Create a Glossy RSS Feed Icon using Photoshop

In this tutorial you will learn how to create a glossy TV style RSS feed icon using the basic Photoshop functions like, Layer Styles, Layer Masks and Filters. Take a look at the image we will be creating in this tutorial. Step 1 Create a new document with 500px by 378px canvas. Set the background color to white. [...]

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Photoshop, Tutorials

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