Design insights & tutorials.

Adam Law

5 Tips for Creating Successful Packaging Design.

Good Brief… Any good packaging project starts with a creative brief that is well written and clearly lays out the objectives of the project. This document should give the designer precise information about the brand’s values and the brand’s promises to the consumer. It should establish the level of change desired by the client from… Continue Reading »

Woe is Mac…

Woe is Mac…

I recently purchased a brand new Mac Book Pro and I totally love it. Let’s just face the facts; Apple has the whole user experience nailed. From the moment I opened the mailer and lifted out the beautifully designed, Apple branded box, I was in a state of total euphoria. I had waited so long… Continue Reading »

Using Transform Again in Illustrator

Using Transform Again in Illustrator

This shortcut will help you in many different instances in Illustrator when you need to repeat a transformation. I use it most when I am trying to repeat a shape over and over again at an even interval. First create a shape or a stroke, and then transform it in some way. You can find… Continue Reading »


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