Design insights & tutorials.

Luke Clum

4 Lessons In Minimalism

Because minimalism is so spare and simple, it’s a common misconception that it would be easy to do it well. But if you really take a look at why good minimalist designs make such an impact, you come to realize that a sophisticated use of the style takes even more experience and understanding that the… Continue Reading »

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How the Design Workflow is Changing

Once upon a time, there was a method of design that involved plenty of time for brainstorming and upfront big picturing planning. Designers could meet with all interested parties, puzzle over design challenges, and play with problems until they’d found a (theoretical) solution.

But that approach to design workflow has been largely relegated to the history books—some would say, for the betterment of all. As the development world has embraced the Agile process with systems like scrums and big data analytics, designers find themselves under increasing pressure to iterate quickly, rather than spending lots of time planning for project demands that are highly likely to change just a week or even a day after the plan is finally set. This sounds to many experienced designers like it’s anathema to the creative process, and it can be, if we try to adapt Agile development practices wholesale, without tweaking them to fit the design workflow or mentality.

Conversely, the many designers who do make Agile their own find it can actually be a boon for creativity, forcing them out of productivity-deadening perfectionism and keeping them on their toes as they try to meet changing constraints. How are these designers embracing the more dynamic Agile approach to workflow while still holding strong to the more static elements of the design process that keep them surefooted and on solid ground? Let’s take a look at a few key approaches from beginning to end. Continue Reading »

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Tips For Picking An Impeccable Color Scheme

Anyone will agree that color has power. It affects how comfortable you feel in your environment, influences your opinion of the way clothes look, and is a key characteristic in describing objects. What some people don’t know, however, is that color can sway the way people perceive a brand, and even influence their buying decisions.… Continue Reading »


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