Design insights & tutorials.

Phillip Pastore

Ampergram: Capture. Tag. Type. Share.

Designers and non-designers alike, everyone experiences typography in everyday life. Whether it’s transportation signage, your employer’s branding, the letters on the old ballpark facade, the list goes on and on. Some of these letters are new to you and some of them remind you of childhood and times passed. If you do resonate with these characters that you see, would you still connect with them if they were taken out of their surroundings? Would you still be able to pinpoint which H is from the HOLLYWOOD sign and which W is from the Welcome to Las Vegas? More than likely you would. Each of these letters has a very distinct quality about them.
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