Author Archives | Bill
Bill - who has written 34 posts on GoMediaZine.
I was born in the Louisiana bayou and slept on a mud floor until I was 16. Ok, that's not really true. I grew up in Cleveland Hts. Ohio and had a nice cushy bed. I was drawing constantly as a child, took art classes and eventually became the "class artist." I graduated from The Ohio State University's department of Industrial Design. I have always been trying to blend my passion for illustration with solid Graphic Design. Go Media was the culmination of my passion for both business and art. I'm trying to build a company that is equally awesome for the designers AND our clients.
Thoughts on Design Integrity. Getting what you want from your client
You’ve just been given a project and the client has made a list of demands that will surely result in a total design failure. Your integrity as a good designer is on the line… …WHAT DO YOU DO? Manage the client’s expectations BEFORE the project brief is even written. In an IDEAL world, the battle over [...]
Continue reading...Rule Seven: Composition: putting it all together.
Tuesday, April 14, 2009
Part Seven of Seven Easy Principles to Becoming a Master Designer. Ok Folks, This is it; part seven of seven. I’ve hopefully convinced you to limit your use of colors and fonts, taught you to provide sufficient contrast, suggested that you properly space your elements and let you in on the secrets of adding depth and [...]
Continue reading...Don’t Be A Whore!
Thursday, February 26, 2009
10 Tips to help designers avoid being taken advantage of. If you’re freelancing or just starting your own design company, you may be in jeopardy of being a whore. That’s right. Some seemingly sweet client may come along, wine and dine you, bend you over the back of the couch, have their way with you – [...]
Continue reading...12 Tips for Flawless Service & Happy Clients
Wednesday, December 31, 2008
12 tips for improving your e-mail correspondence with your design clients. Hey true believers! At Go Media we’ve started having in-house “classes.” Basically any designer from Go Media that has some good advice to pass along to the staff will schedule a time to do a quick presentation. Everyone in the office can choose to attend [...]
Continue reading...Cleveland’s Marathon, Go Media’s Design, Bill’s experience
Thursday, December 4, 2008
Cleveland’s Marathon This past spring I participated in the Cleveland Marathon. It was a lifelong goal of mine; to run a marathon. Being the designer that I am I couldn’t help but notice the design on the give-away t-shirts (which were actually very nice synthetic-fiber jogging shirts.) In my opinion the design could use a little [...]
Continue reading...Sexy Holiday Vector Pin-Up Girl Tutorial
Tuesday, December 2, 2008
A month or so ago I did this sweet tutorial of a pin-up girl on a motorcycle. It had been a project from on of our better clients. Since they liked and bought the design I thought that they wouldn’t mind if I posted a tutorial about how I made it. I was wrong. Threat [...]
Continue reading...Go Media Construction Update
Thursday, November 13, 2008
Hey Everyone! There have been some requests to see updates on the office construction. We ARE in the new office! Everything is not done yet – but it’s about 90% done. I’ll try to keep the text in this post fairly light and just show you as many pics as possible. You’ll notice there [...]
Continue reading...My Create Chaos Experience
Friday, October 24, 2008
My experience speaking at Create Chaos design convention in Orlando Florida. Monday October 13th 1:30pm I’m sitting in Cleveland Hopkins Airport waiting to board my flight to Orlando Florida. I’ve been booked as a speaker at Create Magazine’s design convention Create Chaos. At least for the moment my morning nerves have calmed down and I’m looking forward to [...]
Continue reading...10 Tips to avoid designer’s block.
Monday, October 20, 2008
Ever feel like some days you can crank out amazing looking designs with little effort? Then on other days it feels like nothing is working, you’ve lost all your talent and you’ll never make another good design for the rest of your miserable life? Don’t panic – this is
Continue reading...Go Media HQ Construction Update
Tuesday, August 5, 2008
Hidilly-ho Go Media Army! I’m here to give you all a quick update on the progress of our new Headquarters. I’ll absatively posilutely not bore you with too many words – just lots of pics, Okily-dokily? It’s been a while since our last post. Construction has been moving painfully slow. We have a new schedule [...]
Continue reading...Become a Master Designer: Rule Five: Add depth to your designs.
Wednesday, July 23, 2008
Part Five of Seven Easy Principles to Becoming a Master Designer. Catch up on the first four rules here First, let me apologize for the long hiatus I took from this particular series of articles. It’s been really busy around here. I have to squeeze these articles into my spare time (and I don’t have much of [...]
Continue reading...Moving beyond Freelancing: 4 Insights to Growing your Design Firm
Thursday, July 17, 2008
I received a series of questions from a freelance designer concerning how to grow from being a one-person freelance designer into a “real” design firm. I thought I should share my answers to her questions with you. Here is the exchange we had – starting with her first e-mail. Mary’s e-mail: Hi Bill, I’m a graphic designer [...]
Continue reading...Accountants, lawyers, and doctors, oh my! A designer’s guide to business.
Wednesday, July 2, 2008
Before I get started I want to stress a few things. First and fore most, it should ALWAYS be your goal to run your business 100% legally. This means paying ALL your taxes and following ALL laws. If you truly want to achieve great success with your company, it’s best to do it right (as [...]
Continue reading...Go Media Office Construction Update
Thursday, June 26, 2008
Hey true believers, I wanted to give everyone a quick update on the status of Go Media’s new headquarters. Well, they say construction takes twice as long and costs twice as much as you estimate. This is absolutely wrong. In fact, it takes THREE TIMES as long and costs THREE TIMES as much. But [...]
Continue reading...13 ways to trick your client into happiness
Monday, June 2, 2008
The art of making your customers love the designs you create. In an ideal world our clients would think like designers. In an ideal world our clients have a good knowledge of marketing. In an ideal world they think logically and communicate clearly. Well folks, this is not an ideal world. And, unfortunately, our clients do [...]
Continue reading...We Have a Winner!
Thursday, April 24, 2008
WILLIAM A. BEACHY OF GO MEDIA INC., WON THE BEST MIDWEST FEATURE DESIGN AWARD IN CREATE MAGAZINE’S EDITOR’S CHOICE AWARDS Orlando, FL, April 16, 2008 – Go Media Inc., won the Best Midwest Feature Design crown in Create Magazine’s Editor’s Choice Awards. Go Media conquered tens of other candidates to earn the title and was selected [...]
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Wednesday, April 22, 2009
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