Design insights & tutorials.

William Beachy

On Developing a Dedicated Sales Team

One of the best part of our jobs here at Go Media is connecting with fellow creatives. Recently, Jeff Gapinski, Co-Founder and Creative Director at Huemor Design in Commack, New York, reached out us. Jeff had some great feedback about Drawn to Business, as well as some questions about developing a killer sales team.

We thought we’d share the exchange with all of you. Enjoy and please feel free to continue the conversation with us in the comments below! Continue Reading »

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How to Make (and Save) Money as a Graphic Designer

One question we get asked with great frequency is simple, yet profound: “How do I make money as a graphic designer?”

Jeff did a fantastic post about this very topic in September of 2012 called, “Side Income Strategies for Designers.” Check it out. Awesome, creative tips there.

We thought we’d take a different slant on the post this time, with wisdom coming from Go Media President William Beachy’s book, Drawn to Business. While Jeff went into side strategies, we’ll discuss strategies directly related to your growing business.

If you haven’t been introduced yet to the greatness that is Drawn to Business, it’s a nuts and bolts guide to how Bill built Go Media from the ground up. In it Bill outlines a 15 year journey, including years of struggle and growing pains, all bringing him to create the best agency in Cleveland web design, custom branding and print.

If you haven’t picked it up yet, what are you waiting for? It unlocks all the mysteries of our success. Continue Reading »

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Beating Busters: How to Identify and Avoid Bad Clients

Hi Go Media faithful! Bill here! I’m back to deliver another teaser article from my book, Drawn to Business. This week’s piece deals with one simple fact: in business, you’re going to get ripped off. Get used to the idea. Over time, luckily, you will learn how to spot what I like to call a busters, or bad clients. Here is a list of the different types of busters I’ve come across over the last 15 years in business. Hopefully my bad experiences will spare you the same headache. Look out for these guys! Continue Reading »


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