Design insights & tutorials.

Wilson Revehl

What Your Business Can Learn From the Failed Launch of the ObamaCare Enrollment Website

On Oct. 1, the federal government formally rolled out the Affordable Care Act, also known as “ObamaCare,” beginning with the launch of online healthcare exchanges. It was disastrous. I’m referring not to the federal government shutdown that ensued as part of the bitter politics involved, but rather the system design and hosting failures that led… Continue Reading »

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Why a Custom Website is so Expensive (Part 2 of 2)

In short, because it takes a lot of time. More time than most outsiders can imagine. But why?

Web 1.0

Go Media’s founders started building custom websites in the 90’s. In those days, a typical website was comprised of the standard Home, About, Services & Contact. This is commonly referred to as a brochure site. It was often static html and rarely changed in a year. There was very little thought going into SEO. There were rarely contact forms. It might have had five graphic images, total. Publicizing your email address was considered perfectly safe. Javascript, on the other hand, was feared by the industry. Continue Reading »

headerimagejulyw

Why a Custom Website is so Expensive (Part 1 of 2)

In short, because it takes a lot of time. More time than most outsiders can imagine. But why?

Web 1.0

Go Media’s founders started building custom websites in the 90’s. In those days, a typical website was comprised of the standard Home, About, Services & Contact. This is commonly referred to as a brochure site. It was often static html and rarely changed in a year. There was very little thought going into SEO. There were rarely contact forms. It might have had five graphic images, total. Publicizing your email address was considered perfectly safe. Javascript, on the other hand, was feared by the industry. Continue Reading »


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