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Revelations of a Go Media Intern Part 3
Posted by adam in Business InsightsTuesday, August 14, 2007 at 2:48 pm []

Heyyy. The lessons at Go Media are abundant, and here are a few more that have been kindly passed along to me by everyone here.
1.Be Proactive
When working for a client or a friend, try very hard to decide what is most important to him or her, and deliver it. Is it timeliness? Rock bottom costs? Nailing the look? If you are confused, communicate.
Soak up the company culture. I’m very lucky to be at Go Media, which values experimentation, progress, quality work, and getting the job done. Once you figure out what your company culture values, be proactive about adding value, even (especially) if it requires you to step outside of your job description. (***Note: If you happen to be stuck in a negative company culture, don’t follow this advice but fight tooth and nail for positive change!).
2. Don’t be discouraged if you don’t have a personal style – yet.
Helmut Krone (created the famous “Lemon†Volkswagen advertisements) spent his early years copying Paul Rand (the UPS logo guy). If you’re a student or short on experience like me, don’t worry that the majority of your work isn’t stamped with your trademark style – because you haven’t found it! Keep trying new looks / techniques and soon your niche of abilities and preferences will evolve. Then you’ve found your style - for now.
3. Expand your resources and inspiration.
After a couple of weeks of jealous screen peeking I asked the designers at Go Media if they could share their bookmarks with me. They were happy to, and through them I discovered a wealth of design resources and inspiration on the web. Here are a few of my favorites for you:
http://shinybinary.com/
http://www.logoorange.com/logodesign-A.php
http://www.bluevertigo.com.ar/bluevertigo.htm
http://www.mayang.com/textures/Nature/html/Clouds/index.html
http://www.bittbox.com/
http://www.rwillustrator.blogspot.com/
http://www.ntmy.org
http://www.depthcore.com
http://www.gomedia.us/arsenal/
and one more just for fun:
http://on-my-desk.blogspot.com/
Also, shop around for some great design compilation books that showcase the style you’re interested in. If you’re short on cash, Borders doesn’t seem to mind if you browse for awhile (as long as you buy some coffee).
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August 15th, 2007 at 12:13 am
these are super lame…
they sound like they are written by proctor & gamble…
you guys are significantly cooler than proctor & gamble… please don’t forget that
SAY WORD!
brit
August 15th, 2007 at 1:19 am
Hi
Actually, I agreed with “Don’t be discouraged if you don’t have a personal style – yet.” paragraph. Personally, I took about 3 years to found my own style which is vintage combining with grunge and gothic. Black and white most of the time.
I copied a lot of design style such as glossy look, cartoon look, tachno look but it all turns out ridiculous looking.
I was trying to ask what if Im not experience in certain type of design but some client requested that style. What am I suppose to do with the client?
I have been design for my friend’s client but after so long, Im still not sure whether my ready to get client myself and through my friend. How do to know when Im ready ?
August 15th, 2007 at 11:19 am
Hi Brit,
Sorry my writing style bores you, but I’m just trying to clearly and concisely share some of the stuff I’ve learned as an intern. Also, I spend 9 months of the year writing research papers at John Carroll, so I’m sure I’ve picked up some corporate style there - don’t blame Go Media.
If you want to read some cooler stuff, check out Bill’s revised sketch tutorial, or any of the other awesome tutorials on the Go Mediazine. Thanks for reading and making me think twice about my writing style.
August 17th, 2007 at 10:28 pm
The links are brilliant!
I am happy to hear that Helmut Krone (created the famous “Lemon†Volkswagen advertisements) spent his early years copying Paul Rand (the UPS logo guy) as I am still finding my style at this stage. Thx so much for the sharing