GoMediaZine » Interviews http://www.gomediazine.com Design insights & tutorials. Wed, 23 Apr 2014 13:25:25 +0000 en-US hourly 1 Go Media owners Jeff Finley and Bill Beachy host the show and discuss the business of design and how to improve the quality of your work and life. Go Media no Go Media jeff@gomedia.us jeff@gomedia.us (Go Media) Go Media Real-world advice from working artists and designers. graphic design, artist, business, inspiration, go media, tutorials, advice, illustration, photoshop, illustrator, art GoMediaZine » Interviews http://www.gomediazine.com/wp-content/images/powerpress/gomedia-podcast-300x300.png http://www.gomediazine.com/category/insights/interviews/ Cleveland, Ohio Monthly Save the Date: Live Podcast Recording – 4/25/2014 http://www.gomediazine.com/insights/save-the-date-live-podcast-recording-4252014/?utm_source=rss&utm_medium=rss&utm_campaign=save-the-date-live-podcast-recording-4252014 http://www.gomediazine.com/insights/save-the-date-live-podcast-recording-4252014/#comments Mon, 21 Apr 2014 13:45:58 +0000 Go Media http://www.gomediazine.com/?p=43427 Join us at 1pm ET on Friday, April 25, 2014 for the next edition of the Go Media Podcast. This episode, we'll be chatting with our buddy Mike Jones. Mike is the founder Creative South, the premier southern creative conference. Mike will chat with us about his fourth successful year as head honcho. Continue Reading »

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Join us at 1pm ET on Friday, April 25, 2014 for the next edition of the Go Media Podcast. This episode, we’ll be chatting with our buddy Mike Jones. Mike is the founder Creative South, the premier southern creative conference.  Mike will chat with us about his fourth successful year as head honcho. 

Live chat and audio feed available at http://gomediazine.com/live starting at 1:00 pm ET. If you post a question or topic in the live chat, we’ll read and respond to it “on air”.

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An Interview with Rock Star Designer Tad Carpenter http://www.gomediazine.com/insights/tad-carpenter/?utm_source=rss&utm_medium=rss&utm_campaign=tad-carpenter http://www.gomediazine.com/insights/tad-carpenter/#comments Fri, 18 Apr 2014 13:35:32 +0000 Heather Sakai http://www.gomediazine.com/?p=43437 He'll be the last to tell you, but for us here at Go Media, WMC Fest 3 alum Tad Carpenter is a rock star. Designer, illustrator, author and teacher, Tad balances good stuff like brand identity, packaging and book design, illustration and interactive along with his role as Professor at University of Kansas. Surrounded by design (his parents were artists and his wife Jessica a designer, too), Tad creates whimsical, smart and all-around fun for clients like Macy's, Chronicle Books, MTV, Adobe and Hallmark Cards. Continue Reading »

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He’ll be the last to tell you, but for us here at Go Media, WMC Fest 3 alum Tad Carpenter is a rock star. Designer, illustrator, author and teacher, Tad balances good stuff like brand identity, packaging and book design, illustration and interactive along with his role as Professor at University of Kansas. Surrounded by design (his parents were artists and his wife Jessica a designer, too), Tad creates whimsical, smart and all-around fun for clients like Macy’s, Chronicle Books, MTV, Adobe and Hallmark Cards.

Clevelanders, be sure to catch him on Tuesday, April 29, 2014 at the next AIGA Design Speaker Series.

Now onto our chat!

Shins2_03_tadcarpenter

THE SHINS (SASQUATCH)
Poster

You’re pretty much a rock star designer in our eyes. In your opinion, why was it you who “made it”? What are characteristics that would drive someone to achieve such a status?

Complacency breeds death. I want that fire, I want the pressure, I never want to stop climbing.

I dont know how to answer that. Ha! Thank you for the compliment but I am just thankful to have work and to be doing something I love everyday. I don’t know if I have “made it” like you say. I still feel like I have so many things I want to make and so much I want to do that I’m still each day just climbing that hill. I will always be climbing that hill. The older I get at times that hill starts to feel like a mountain. I want to make more, I want to do more. The hill keeps growing. To be honest, I hope I never feel comfortable and complacent. Complacency breeds death. I want that fire, I want the pressure, I never want to stop climbing.

yeahburger04_tadcarpenter

YEAH! BURGER
Illustration, Identity, Restaurants

If you had to choose one defining moment in your career that pushed you towards notoriety, what would you say that was?

Perseverance and sweat are vastly underrated traits.

Geez, again I am not sure. I don’t know anything about notoriety to be honest. I, again, am just so happy to love what I GET to do for a living. It is important to remember we GET to do this. There sure are a lot of other professions out there and I am so lucky this one chose me. I can say this, ever since I was a little kid I wanted to be an artist, a designer, an illustrator. I got my first taste in 3rd grade and at that moment I knew this was the life I wanted to lead. I worked really hard. I still work really hard. That is what it all comes down to in my eyes, how hard do you want to work? I have never been the best draftsman, or the best with color or have the best type skills or can draw anything I look at or whatever. But I have always been willing to roll my sleeves up and work, work, work. Perseverance and sweat are vastly underrated traits.

TARGET HEARTWORK Illustration

TARGET HEARTWORK
Illustration

What is one important piece of advice you’d give a fellow designer who wanted to land a dream client, such as Hallmark – but had zero connections?

No way to fail.

Connections are important of course. I could be wrong, but to me making connections today is the easiest it has ever been. Everyone has those big pie in the sky dream clients they would love to work with. Anymore finding out their contact info is literally just a few clicks away. Never, ever be afraid to ask for something you want. If you want to work with Nike or Hallmark or Apple go make it happen. The worst that can happen is you end up exactly where you are now. No way to fail.

Have you ever broken a “rule” to get ahead in your career?

I did once go swimming 5 minutes after I ate. I regret this daily.

I also talked about Fight Club which I think might be a big no-no according to the clubs first rule.

What is your biggest fear, creatively speaking?

When I first wrote an answer down I wrote that I fear not getting any work in the future. All of it just drying up. This is a BIG fear for me but really, I would just have more time to make things for myself. That can never be taken away from you. So yes, not getting in more work and having to get a real job is a big fear but also just time passing you by scares me. I want to do this for another 70 years…can I? What will our profession be like in 10 years? 20 years? 50 years? The fear of the unknown is always present.

TRICK OR TREAT: A HAPPY HAUNTERS HALLOWEEN Illustration, Books

TRICK OR TREAT: A HAPPY HAUNTERS HALLOWEEN
Illustration, Books

What is your biggest dream, creatively speaking?

I have so many things I really want to do. A huge passion for me is writing and illustrating children’s books. I have been so lucky to work on several over the past few years. I want to keep doing this forever. My first real exposure to art (like most of us) was from children’s books. I love that maybe I, too, can inspire or get a child excited about design. That is a serious responsibility that I don’t take lightly.  Something I have always wanted to create is a clothing line. My wife and I (also a designer) have played with a few ideas over the years and I would love to work more on this one day. I love branding new start-ups too. I hope I can create more and more of these as well. Restaurants, retail, anything. It is such a rush creating a new brand and seeing the clients excitement as it comes to life.

BIKE PRINT Illustration, Prints

BIKE PRINT
Illustration, Prints

What is the biggest challenge you have faced, or face on a regular basis, to achieve success?

I guess having too many dreams, goals, work and commitments is not always a bad thing.

I am sure it is the same challenge everyone faces. Never, ever enough time. Outside of running my own studio I also teach graphic design at the University of Kansas. I love teaching. It no doubt makes me a better designer and I love working with aspiring young designers. It is so rewarding and flat out fun. But, it does add to my workload to get my “real work” completed. I feel I am pretty good with time management but could get better. I guess having too many dreams, goals, work and commitments is not always a bad thing.

For more: Tad Carpenter | Twitter | Facebook | Pinterest | Tumblr | Flickr | Dribbble

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Episode 22: Surviving As A Designer With OKPants http://www.gomediazine.com/insights/episode-22-surviving-as-a-designer-with-okpants/?utm_source=rss&utm_medium=rss&utm_campaign=episode-22-surviving-as-a-designer-with-okpants http://www.gomediazine.com/insights/episode-22-surviving-as-a-designer-with-okpants/#comments Mon, 31 Mar 2014 13:12:09 +0000 Bryan Garvin http://www.gomediazine.com/?p=42650 In this episode, Jeff, Bryan, and Bill sit down with Aaron Sechrist (aka OKPants) to talk about surviving as a designer in Cleveland, America. Listen to the Podcast Other Links The National Poster Retrospecticus WMC Fest 5 WMC April Benefit Show on April 19th, 2014 Cleveland Public Theatre Freelance Survival Kit Pants Pack on Arsenal… Continue Reading »

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In this episode, Jeff, Bryan, and Bill sit down with Aaron Sechrist (aka OKPants) to talk about surviving as a designer in Cleveland, America.

Listen to the Podcast

Other Links

We recorded this live on GoMediaZine.com/live and streamed through our Mixlr channel as well as on YouTube:

The YouTube feed is raw and unedited.

Credits

Hosts: Jeff Finley and Bill Beachy
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at podcast@gomedia.us if you are interested in advertising your business, project, event, or portfolio.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Join Us Live

This episode was recorded live on Friday, March 28th, 2014 at gomediazine.com/live. Next recording will be Friday, April 28th, 2014.

Ready for More?

Keep learning and listening to more Go Media podcasts!

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http://www.gomediazine.com/insights/episode-22-surviving-as-a-designer-with-okpants/feed/ 1 podcast In this episode, Jeff, Bryan, and Bill sit down with Aaron Sechrist (aka OKPants) to talk about surviving as a designer in Cleveland, America. - Listen to the Podcast - Other Links The National Poster Retrospecticus WMC Fest 5 In this episode, Jeff, Bryan, and Bill sit down with Aaron Sechrist (aka OKPants) to talk about surviving as a designer in Cleveland, America. Listen to the Podcast Other Links The National Poster Retrospecticus WMC Fest 5 WMC April Benefit Show on April 19th, 2014 Cleveland Public Theatre Freelance Survival Kit Pants Pack on Arsenal - Road Hog OKPants.com @okpants Store.OKPants.com JakPrints We recorded this live on GoMediaZine.com/live and streamed through our Mixlr channel as well as on YouTube: The YouTube feed is raw and unedited. Credits Hosts: Jeff Finley and Bill Beachy Producer: Bryan Garvin Recorded at: Go Media Sponsorship Opportunities Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at podcast@gomedia.us if you are interested in advertising your business, project, event, or portfolio. What Do You Think? We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions. Join Us Live This episode was recorded live on Friday, March 28th, 2014 at gomediazine.com/live. Next recording will be Friday, April 28th, 2014. Ready for More? Keep learning and listening to more Go Media podcasts! Go Media no 1:24:25
Comic, Creature and Character Illustration: 4 Pro Tips http://www.gomediazine.com/insights/comic-book-design/?utm_source=rss&utm_medium=rss&utm_campaign=comic-book-design http://www.gomediazine.com/insights/comic-book-design/#comments Wed, 26 Mar 2014 13:11:27 +0000 Go Media http://www.gomediazine.com/?p=41086 Dei G of Deisign is a master of comic design. A provider of unique character and creature designs for the entertainment industry, as well as a generator of character driven covers and promotional illustrations, Dei has won numerous awards and has produced work for Paramount Pictures, Stone Circles Pictures and ToonBox Entertainment, to name a few. His work is captivating, his characters jumping off the page with a refreshing sense of life, movement and vitality. Just how does Dei animate his illustrations so exceptionally? Here are some of his pro tips: Continue Reading »

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Tips for Comic Book Designers

Dei G of Deisign is a master of comic design. A provider of unique character and creature designs for the entertainment industry, as well as a generator of character driven covers and promotional illustrations, Dei has won numerous awards and has produced work for Paramount Pictures, Stone Circles Pictures and ToonBox Entertainment, to name a few.

His work is captivating, his characters jumping off the page with a refreshing sense of life, movement and vitality.

Just how does Dei animate his illustrations so exceptionally? Here are some of his pro tips for comic book style graphic design:

Designing Creatures & Characters

Move beyond emotion.

It is not so much about “the best way to depict emotion” but about the best way to emote. What I mean is that the goal shouldn’t be to draw great facial expressions that are identifiable, but believable and relatable ones. To achieve this, I try to abstract myself from the fact that I’m just drawing lines on a piece of paper, and believe that I am in fact revealing a character that was already there, who is genuinely alive in its own little universe and therefore, has got real emotions that I need to stay true to. Ideally, when looking back at the character, you wouldn’t go “boy, that’s a good sadness expression!”; you should say “boy, this character is heartbroken”. In fact, another thing that helps is to be precise with the vocabulary of emotions you are looking to express. Never go for generic emotions like sadness, happiness or fear. Instead, think in terms of specific shades of emotion, like feeling melancholic, bitter, defeated, thrilled, glad, anxious, terrified, etc. When you do all of the above, it becomes a matter of drawing with emotion (I frown, grunt and smile at my drawing table all the time) and asking yourself if you can truly empathize with the character’s expression you just drew. Drawing great expressions is not so much an exercise of draftsmanship, but an exercise of emotional honesty.

JohnStamosHWoFFeb2012

Evoke a sense of movement and life.

My background in Animation taught me that every pose and every drawing is not an isolated instance in time. Every drawing is coming from somewhere and going somewhere too, like a single frame from a film sequence. To evoke that sense of life, motion and emotion in drawing, one should be mindful of what precedes and follows the instance that is being depicted, both physically and emotionally. Additionally, a good base of anatomy and life drawing can’t hurt. Being aware of these things helps inform the drawing choices and ultimately increases that sense of dynamism and life in the illustrations.

Mind your composition.

I don’t use any actual grid systems when creating cover illustrations or character designs, but I am very mindful about composition, which does have some inherent guidelines. One example could be the famous rule of thirds: This particular rule states that when the canvas is divided in three equal vertical and horizontal segments, the top left and bottom right line intersections (and vice versa) are thought to be the most restful and comfortable for the human eye to settle on. However, one may also choose to set the focus at the very center of the page for a striking effect, etc. Composition is a very powerful tool that’s worth learning about and the possibilities it offers are endless. The only general recommendation I could give when it comes to planning the composition of a drawing, is to strive for clarity and to know beforehand which is going to be the focal point of the image.

d

Know your Focal Point.

As a character oriented illustrator and character designer, the focus in my illustrations is usually on the character, but it could be any element in a composition. What’s important is to know what that focal point is (could be one or multiple) and to use the background and other compositional elements to direct the viewers attention to it. This doesn’t necessarily mean keeping the background plain, but using it to compliment the main element of the composition. This can be achieved through subtle directional lines/elements, but also through contrast in tone, color and detail.

Lastly, Dei reminds, always be prepared when inspiration strikes.

“For my professional work, for efficiency’s sake I usually use Photoshop all the way from initial sketch to final color. However, I always bring a sketchbook with me to doodle and sketch out ideas. Nothing beats the feeling of pencil on paper.”

For more Dei:  www.DEISIGN.com | Facebook | Twitter

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Learn to Code: Tips for Designers (Part 2 of 2) http://www.gomediazine.com/insights/learn-to-code-quick-tips/?utm_source=rss&utm_medium=rss&utm_campaign=learn-to-code-quick-tips http://www.gomediazine.com/insights/learn-to-code-quick-tips/#comments Thu, 16 Jan 2014 14:16:51 +0000 Heather Sakai http://www.gomediazine.com/?p=39282 Ok, so you're convinced. A solid grasp of some HTML/CSS and Javascript will serve you, the designer, well. Where, then, do you begin? We asked our very own front-end developer designer guru, Bryan Garvin, as well as friend of Go Media, web designer, developer, and founder of Girl Develop It, Jen Myers, for some tricks of the trade. Continue Reading »

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Learn to Code Quick Tips

Ok, so you’re convinced. A solid grasp of some HTML/CSS and Javascript will serve you, the designer, well.

Where, then, do you begin? We asked our very own front-end developer and designer guru, Bryan Garvin, as well as friend of Go Media, web designer, developer, and founder of Girl Develop It, Jen Myers, for some tricks of the trade.

Bryan Garvin, ladies and gents...

Learn How to Code with Bryan Garvin. Beard Not Required.

Jen Myers: web designer/developer, teacher, speaker, kicks code ass

Jen Myers: web designer/developer, teacher, speaker

1. Overcome your fear.

Where to start when you’re facing what appears to be a Mount Everest of information? Jen Myers suggests that you, “start small and put it in the context of what you already know. If you work purely in graphics, practice building your mockups in HTML/CSS instead. If you are familiar with HTML/CSS, it’s not much of a stretch to start working with JavaScript. You don’t necessarily have to start with programming fundamentals and work up. In fact, most designers tend think visually and holistically, as I do, and so starting with the big picture and drilling inward can be a more comfortable way to approach code.”

Girl Develop It    Learn to Code

2. Fight stereotypes.

Let’s face it, as Jen notes, “Women are indeed the minority in the coding world, but a lot of good people are working to change that.”

How do we go about it? “The easiest way to find a supportive learning environment,” she recommends, ” is to locate one of the many organizations who offer classes aimed at women. Or, start an organization like that yourself. Three years ago, I wanted something like this and I ended up founding the Columbus, Ohio chapter of Girl Develop It, which now has sixteen chapters in different cities and more on the way. There is also RailsGirls, Railsbridge, Ladies Who Code and Women Who Code. You can also start out doing some classes online at a place like Skillcrush.

“There are also many individual women working in code today who care about improving the coding landscape and bringing more women in. Don’t be afraid to ask them for advice or mentorship. We’re all here to help each other.”

3. Recognize Life Beyond Dreamweaver.

“Many schools still push using Dreamweaver,” notes Go Media front-end developer and designer Bryan Garvin, ”And sadly, a lot of those schools are using outdated versions of that software. This industry is always evolving, so attaching yourself to something that is static in time won’t give you the best path to continuing to evolve with the world around you.”

“Dreamweaver looks nice and gives you the “easy” WYSIWYG editor. I started there, so I’m not going to tell you not to open it up, play with it, and see what it does. But, at the end of the day, spending the time to learn the code instead of learning the software that creates the code will give you the ability to design and develop regardless of what device you’re working on. And, that will also give you the ability to continue to code and work with new technologies and techniques, which may or may not be supported by Dreamweaver six months after you bought it.

Go Media is primarily a PC-based company and we code all of our sites using Notepad++.

4. Learn Responsive Design, it’s the future of web coding.

“We design our sites to be responsive, therefore accessible and usable on any device. During the early wireframe/prototype phase, we walk a client through how the responsive framework we use reacts to the changing width of the viewport. We organize and prioritize every content area on a page with a client and help them understand that on a phone, people can still access all of their content, even if it looks “different” than on their PC.”

“You can read the pros and cons to moving to responsive designs and frameworks through sites like Smashing Magazine, Mashable, A List Apart, and even Forbes. But the fact is, more and more people are using devices other than a 1600px-wide monitor. And more and more people aren’t going to sites to look at your graphic design. They’re there for content. You aren’t just designing something to look at and hang on their wall. You’re designing something people can use, interact with, and experience while consuming the content that is within your design. Your design is a piece of the puzzle and should always help a user get where they want/need to go, not distract and take precedence.”

5. Create and Team up on Side Projects.

Jen has been successful learning by way of side projects.  ”Usually the way I have learned, and continue to learn, new things related to coding is to create side projects that interest and engage me – and that I don’t know how to do. For example, when I wanted to learn more about building applications from back to front in Rails, I came up with an idea for an application I wanted, namely, an application to track articles and blog posts I was writing. Then the learning happened naturally as I worked to figure out how to make it and because I was excited about what I was making, I was able to stick with it. Many years ago, I first started learning HTML and CSS by creating my own personal website and that has remained my playground for testing out new skills.”

“Another trick for designers to learn code is to team up with a developer on their own side project. Most developers are eager for design help and are willing to mentor, especially in exchange for some design advice for themselves.”

6. Don’t Rely On What You’re Being Taught Now.

“One last bit of advice is to not depend on, or expect that what you’re learning in school right now will be how you’re designing and developing five years from now. Don’t be afraid to step out of that comfort zone, get cuddly with Google search, and keep your mind open to new techniques, resources, trends, and technologies. There is something new in our industry every other day. And the beauty of our industry, a lot of that ongoing education is freely available and shared from one designer and developer, to another. So get involved and get to work.”

Jen sums it up best, “Keep in mind that the world needs more coders and coders need more people with new perspectives. Not only can coding offer opportunities and benefits for your own life, you can bring experience and qualities to coding that will make it a better, more productive environment for everyone.”

Good Luck!

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Read More:

Designers: Learn To Code: Here’s How to Start! on Fast Co. Design by Scott Sullivan
10 Places Where Anyone Can Learn to Code on TED Blog by Jessica Gross
The 7 Best Ways to Learn to Code on Venture Beat by Devindra Hardawar
Things I Wish Someone Had Told Me When I Was Learning How to Code on Medium by Cecily Carver

More Bryan: BryanGarvin.com | SaveCleveland |
| Dribble | Google+
More Jen: Twitter | Tumblr | GitHub | Dribble | Instagram | Pinterest | Speakerdeck | Lanyrd | Ohours

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Save the Date: Live Podcast Recording – 2/28/2014 http://www.gomediazine.com/insights/our-year-in-review-for-2013-live-podcast-recording-1132014/?utm_source=rss&utm_medium=rss&utm_campaign=our-year-in-review-for-2013-live-podcast-recording-1132014 http://www.gomediazine.com/insights/our-year-in-review-for-2013-live-podcast-recording-1132014/#comments Fri, 10 Jan 2014 21:30:06 +0000 Bryan Garvin http://www.gomediazine.com/?p=39235 Join us at 1pm ET on Friday, March 1, 2014 for the next edition of the Go Media Podcast. In episode 21, we'll be taking to inviting Chris Finnecy of TrellisPoint LLC to discuss why designers (and small businesses alike) should be using CRMs. Continue Reading »

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Join us at 1pm ET on Friday, February 23, 2014 for the next edition of the Go Media Podcast. In episode 21, we’ll be sitting down with Chris Finnecy of TrellisPoint LLC to discuss why designers (and small businesses alike) should be using CRMs.

Live chat and audio feed available at http://gomediazine.com/live starting at 12:45pm ET. If you post a question or topic in the live chat, we’ll read and respond to it “on air”.

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The Adventure of Art with Jon Burgerman http://www.gomediazine.com/insights/the-adventure-of-art-with-jon-burgerman/?utm_source=rss&utm_medium=rss&utm_campaign=the-adventure-of-art-with-jon-burgerman http://www.gomediazine.com/insights/the-adventure-of-art-with-jon-burgerman/#comments Tue, 07 Jan 2014 15:07:40 +0000 Heather Sakai http://www.gomediazine.com/?p=38753 Jon Burgerman is not just an everyday artist. Armed with Amsterdam paints, Posca pens and Sharpies, Jon can be found at the spot where art and improvisation collide. On any given day, you can find Burgerman on the streets of New York City, doodling, drawing and delighting in art and life. Recent works including Hot Girls and Hot Dogs, Tumblr Girls, My Great Movie and Hungry Games, illustrate a sense of humor and talent as sprawling as his imagination. I chatted with Burgerman, of whom I am a huge fan, about life, craft and the adventure of art. Continue Reading »

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Jon Burgerman is not just an everyday artist. Armed with Amsterdam paints, Posca pens and Sharpies, Jon can be found at the spot where art and improvisation collide. On any given day, you can find Burgerman on the streets of New York City, doodling, drawing and delighting in art and life.  Recent works including Hot Girls and Hot Dogs, Tumblr Girls, and I Want To Eat Myself illustrate a sense of humor and talent as sprawling as his imagination.

I chatted with Burgerman, of whom I am a huge fan, about life, craft and the adventure of art.

Comfort Kills Creativity

jb4

Burgerman recalls with fond memories his studies of Fine Art at University, where he was encouraged to create without limitation. Experimenting with different forms of media, Burgerman integrated performance based art into his vocabulary.

“When I graduated, laden with debt and little idea what I was going to do with my life, I started making a variety of work which had to be quick to make and cheap. Some of this work was performance based. As my art career started to pick up I dropped out of working with my friends on events and performances. I’ve always liked the immediacy of live work and it’s something I’ve retained through-out my career. I consider my murals and drawings live works and performances even if there’s not an audience around to see them. The artwork being a documentation of the creative act.”

Recent works integrating a performance element include the Tumblr BoothMy Great Movie and The Hungry Games.

tumblr-tumblrphoto-02_660_481

“Recently, for a few years with my band Anxieteam and some works I’ve done on my own, I’ve purposely put live action and intervention into my practice. Live work, be it a performance, a mural, a talk, a workshop or a gig all require some degree of improvisation and fast reflexes, the great and awful thing about the ‘moment’, is not knowing what might happen next. This is equally good and bad for the performer and audience and invites a special degree of excitement to the event.

I think the live works sharpen these responses and and keep me ‘creatively fit’.”

Comfort is the killer of creativity!

Live works invite participation (although it can be unwelcome participation at times) and that connection can be really interesting. You can never really predict what people will come out with, and that can be an adventure all of its own. Comfort is the killer of creativity!”

Pieces like Game Sketch and Match, a collaborative drawing performance, and Korean Subway, reflect Burgerman’s passion, as well as his ability to play, on the job.

LK-01_660_371

“If I’m not having fun overall with a project, the project will no doubt suffer as a result. I can’t help that, it just shows in the work. When I’m inspired and have great energy the work benefits. I’m in a super lucky position where my work, my job is fun. I’m in that position because I tried as hard as I could to make it happen. There’s plenty of room for improvement, of course, but I want to have fun and live a fun life, as much is possible.”

“Play is a bit of a gamble. When you play you’re not 100% certain of the outcome. There’s parameters you have to go up against to achieve whatever it is you want to achieve, it could be a defined goal or just the act of playing. I have this in my work. When I draw there’s a number of limitations such as paper size, pen, ink, time, surface etc. I then do everything I can to achieve my invented goal. During the act of play obstacles may arise or unpredicted ‘ferret events’ may occur. Maybe you spill your paint, or someone calls your phone and interrupts you. Perhaps you run out of a certain colour, maybe you smudge a line, or the paper reacts to the ink in a certain way…  Who knows, often it’s pretty subtle things, but they all influence the work, and you adapt and navigate around them. The game starts to change as you play it. I like playing, there’s no guarantee of a particular outcome, there’s always the chance of surprises and disappointments.”

Passion and play hasn’t come about easily, Burgerman admits. As with any career, there come challenges. 

Don’t become an artist to earn money.

“The competition to be successful in the arts is really tough. You face many years without any sort of guaranteed income.  And even if you get some sort of critical acclaim that doesn’t mean you’ll be financially any better off. So one hurdle is paying your way. Don’t become an artist to earn money.”

“It can be tough carrying on when you feel like you’re not advancing. I feel this all the time but the only solution is to keep going. You become stronger because of it. You have to push yourself. It’s exactly like exercising. Each time you have to go a little further or lift a little more weight to eventually push on to the next level.”

The reward for pushing is the way Burgerman feels every time pen or brush touches paper.

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How does it feel, I asked?  Burgerman answers quite vividly.

“The great Kurt Vonnegut wrote in a forward of one of his books that when he went swimming he felt beautiful, as opposed to when he was going about his day to day life. I think when I’m drawing and completely submerged within that process I feel weightless and transparent and happy. I cease to be a body, flesh and blood and grease and kneecaps, I feel like a lovely perfume emanating above a flower bed.”

Now that, my friends, is an adventure.

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Jon’s Burgerman shares: Supplies I Use

Amsterdam paints - I use these for quick, fast painting and even have used them on walls and the pavement in Manhattan.

Edding – I like these little pens, perfect for stowing away in your pockets for drawings on the go.

Krink – Krink go on anything, leaving a heavy, thick, gooey trail where-ever they go. These are great, a bit stinky and come from Brooklyn.

Sharpie and Pilot felt pen – These are my go-to pens for drawing in my sketchbook. Nothing is better than writing with a fresh felt pen on a blank page. The sketchbook is the place where all my ideas are born.

Posca – It can be hard to find Posca pens in America, I shipped a whole box of them over with me from Europe when I moved here. The colours are flat and solid. I use Poscas in a lot of my work, including my project Tumblr Girls

I sketch in Muji plain paper sketchbooks and have done so for over 12 years now.

More Jon: JonBurgerman.com | Twitter | Instagram | Facebook 

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Build An Engaged Social Media Following Now: Tips for Designers http://www.gomediazine.com/insights/10-tips-and-tools-to-master-social-media-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=10-tips-and-tools-to-master-social-media-marketing http://www.gomediazine.com/insights/10-tips-and-tools-to-master-social-media-marketing/#comments Mon, 16 Dec 2013 14:03:14 +0000 Go Media http://www.gomediazine.com/?p=37954 Entrepreneur and Marketing Connoisseur Kumar Arora knows social media like the back of his hand. Fellow Clevelander and start-up wonder for ventures including Rogue Eyewear, iLTHY, Black Rose Entertainment Management Group and ICTech Ltd., Arora has an impressive history in the field. A few things in Arora's backpocket? Developing campaigns for Coca-cola, Verizon, Redbull, Live Nation, Puma as well as starting on grassroots and viral campaigns for performers like Machine Gun Kelly, Jay Sean, DJ E-V. He is no stranger to growing communities at a rapid-fire rate. Arora has a few suggestions for designers, like himself, who yearn to gain a following too. In an age of #followme and #tagforlikes though, he reminds, "developing a community that cares is always better than having a group of people who don't engage." Not only buying "likes" bad practice, but will also get you nowhere fast. Continue Reading »

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How to Increase and Engage your Followers

Entrepreneur and Marketing Connoisseur Kumar Arora knows social media like the back of his hand.  Fellow Clevelander and start-up wonder for ventures including Rogue Eyewear, iLTHYBlack Rose Entertainment Management Group and ICTech Ltd., Arora has an impressive history in the field. A few things in Arora’s backpocket? Developing campaigns for Coca-cola, Verizon, Redbull, Live Nation, Puma as well as starting on grassroots and viral campaigns for performers like Machine Gun Kelly, Jay Sean, DJ E-V. He is no stranger to growing communities at a rapid-fire rate.

Arora has a few suggestions for designers, like himself, who yearn to gain a following too.  In an age of #followme and #tagforlikes though, he reminds, “developing a community that cares is always better than having a group of people who don’t engage.”

Not only is buying “likes” bad practice, but it will also get you nowhere fast.

“It’s actually more about having those that want to follow you instead of everybody.”

Ready to attract a loyal, genuine and true following? Here are Arora’s 10 tips and tools to becoming a master of social media:

1. Keep consistency in usernames 

This is a big one that I don’t always see with small startups. Maybe its because its hard to get the same name in the pool of social media platforms, but having the same name makes it easy to find or reference. Say if your name is Pepsi, you aren’t going to have an Instagram called @pepsi_co,a twitter thats @pepsico, and a Facebook username that is PepsiCola. Keeping consistency makes it easier and continues on the brand building. I always advise people that your name is equally if not as important as your message.

2. Identify your Market

People tend to forget social media isn’t always about telling the whole world what you are up to. Rather than sharing a post or an image to everyone you know, why not look to those who are actually interested? Create a community and understand your audience is the key for quick and instant success.  After that, those who follow you will eventually become your influencers and help share your information. There are also other tools out there to find the right base, a personal favorite is Little Bird.

3. Develop a strategy

Good campaigns are always backed behind a full out strategy. Plan out your tweets, choose when to post, and create proper imagery to boot along side it. If you can’t think of relevant content, then you need to try to seek new material to keep the momentum going. Larger companies might plan months ahead, but a small business should at least spend a few hours a week thinking about what they can share on their platforms.

4. Don’t spam

In this day and age, we spend more and more time on the internet. Last thing we need is to see our favorite brand spamming us about something we don’t care about. That and our attention spans have only gotten smaller with the amount of information that hits us. People these days cycle through so many pages on Facebook in one minute that they don’t have time to click on something that doesn’t give them any return.

5. Content

In the end, its always about delivering meaningful, quality content. Keeping things fresh, exciting, new, and most importantly, something you can share. After that, its up to your existing base of followers to interact, contribute or spread your own information. People don’t want to hear about the same thing over and over again, and they certainly want to engage with you in some way..after all: social media is just another form of communication. It’s a two way street.

6. Offline Marketing

Your twitter handle is the new physical business card. Sometimes leaving a lasting impression with someone can get an instant follow, and possibly even a mention. While some may say this can be a slow process, its the best for any startup to get some traction. Individuals can’t continue to hammer away on a campaign solely just by sitting at a computer. It’s best to try to cover all your bases along by reeling in your physical followers along side your virtual ones.

7. Social Media Integration

Just as important as it is to keep uniformity between your usernames, its also good to connect these platforms with each other. You may find that if your Instagram followers have spiked, you can pass on some of your followers to join you on Facebook as well. A lot of companies lately have been trying to work on Instagram, so they are using their massive followers on Twitter and Facebook to lead them to Instagram. A great example is to host a contest on Instagram, which you can then share with your followers on other platforms.

8. Ads

This is an easy one, but the higher your visibility (to the right crowd) the better your chances that you’ll get some returns. You need to be careful though, as the wrong ad to the wrong audience can yield little to no engagement. It’s always best to A/B test any ads so you can to see which one works best. Always remember you can continue to change them as you go, rather than leaving the same ads up for a period of time.

9. Track your performance

Not getting any retweets or shares? Maybe its time to change things up. Always continue to seek out what works and what doesn’t can help in the long run to develop your voice. That, and its always good to check in once in a while on your performance. Some I recommend are: Cyfe, Ubervu, or some of the free monitoring tools like Hootsuite or Tweetreach.

10. Take the next step up

Besides social reach tools, there are plenty of available marketing tools out there as well for small to mid sized businesses looking to take the next level up. Managing your own social media can almost become a job in itself so it’s always great to have a few extra tools to do things one person can’t do alone. Sometimes if you have the budget it’s not always wise to just throw them into solely into social media advertising, but platforms to help drive more engagement. Some I’ve used in the past include Extole, Wildfire by Google, and Referral Candy.

Have any tricks up your sleeve that you can share? Which of these 10 worked for you? Share with us in the comments below!

Engage with Kumar: Facebook | Twitter | Google+

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8 Detrimental Design Habits to Break Today http://www.gomediazine.com/insights/design-habits-to-break-today/?utm_source=rss&utm_medium=rss&utm_campaign=design-habits-to-break-today http://www.gomediazine.com/insights/design-habits-to-break-today/#comments Wed, 20 Nov 2013 13:36:11 +0000 Go Media http://www.gomediazine.com/?p=36273 You've just landed that internship or job of your dreams and are ready to take on the world. Maybe you've been working at a firm or have been freelancing for years. You're sure you've got it under control. You're got this in the bag! But wait! There are just a few common mistakes that may be holding back from achieving your full potential. We'd like to help. Thanks to some great names in our industry, we have a wealth of advice for you regarding some design habits to break now! Or, better, those to watch out for and nab before they become etched into stone. Continue Reading »

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You’ve just landed that internship or job of your dreams and are ready to take on the world. Maybe you’ve been working at a firm or have been freelancing for years.

You’re sure you’ve got it under control. You’ve got this in the bag!

But wait!  There are just a few common mistakes that may be holding you back from achieving your full potential.

We’d like to help. Thanks to some great names in our industry, we have a wealth of advice for you regarding some design habits to break now! Or, better, those to watch out for and nab before they become etched into stone.

Tracey Halvorsen of Fastspot

Tracey Halvorsen of Fastspot

1. Failing to Ask for Feedback

Young designers / interns make the mistake of not asking for enough feedback. They are fresh out of school, and perhaps eager to prove themselves, but they are missing out on so much more learning by assuming their school experiences have prepared them for the real world. It’s a problem in that they end up in a bubble and don’t benefit from the team environment as much as they would if they reached out and initiated more feedback from their team.

They can correct the problem by being a good communicator, making it known during their hiring process / interview process – that it’s something they are actively looking for, and then following up by making sure it’s part of their process once the job starts. It’s tempting to hide away and just do the work, and hope that one day you advance to better projects. But you can speed this up by being more aggressive and “asking for” more challenges, feedback and work.

I’ve only had one design intern at Fastspot, ever, who constantly bugged me for more challenging work. This person also actively sought out feedback, jumped into group critiques (asking if they could join b/c they weren’t overly busy of course) and soaked up as much interaction, communication and feedback as they could get their hands on. That was the one intern who I promised a job to when they were done with school.

Everyone who’s just starting out should take every chance they can to get feedback, be challenged and push themselves outside of the comfort zones they’ve established at school. School is a lovely fantasy land but the real world is full of rewarding opportunities if you seek them out and never settle for mediocracy.

- Tracey Halvorsen, President and Chief Visionary Officer of Fastspot, award-winning interactive agency in Baltimore, Maryland

Rachel Downey of Studio Graphique

Rachel Downey of Studio Graphique

2. Ignoring Time Constraints

New designers are often inexperienced with managing budgets, and time is attributed to the project budget. We often see interns and young designers overworking their designs, either through over-development or the exploration of too many concepts. This burns the project budget in the early stages and leaves less time for development of the chosen direction. We encourage new designers to stay off the computer and hand-sketch to quickly explore many ideas and then share those for discussion and selection before moving to digital. Early and frequent check-ins with their colleagues help them stay on track with project objectives and project budgets.

- Rachel Downey, Founder and Principal of Studio Graphique, a lead branding, placemaking and wayfinding firm in Cleveland, Ohio

Alex Wier of Wier / Stewart

Alex Wier of Wier / Stewart

3. Not “Making it Real”

One of the toughest things for designers who are coming out of school (or are still in it) is making things real. Designing anything is only half of making it real. The other half is picking stock, converting colors and outlines, making sure info is correct, working with the developer, etc. Those are the things that take attention to detail and organization. It’s also something we’ve noticed not a lot of designers are taught. They get color theory, typography, etc. but they don’t get “how to make a 3 color brochure a reality” or “Is this photo high res enough and can I even use it?” classes. So you gotta coach them and usually the people that have most recently learned outputting are the best at teaching it.

- Alex Wier, Creative Director of Wier / Stewart, advertising agency and creative firm in Augusta, Georgia

Chad Cheek of Elephant in the Room

Chad Cheek of Elephant in the Room

4. Attempting to Fit In

Sometimes young designers have the tendency to come into a firm and try to ‘make their mark’ on the work by working to influence what they perceive as the agency’s design style. I encourage designers to work hard to learn the thinking and problem-solving process that the agency engages in and push the thinking of their own work in that way. They will make their mark by helping to elevate the craft of everyone around them – including their own.

- Chad Cheek, Owner and Managing Director of Elephant in the Room, boutique design agency in Winston-Salem, North Carolina

Kyle Eertmoed of Knoed Creative

Kyle Eertmoed of Knoed Creative

5. Feeling too accomplished

When I got my first job out of school, I was so proud of all that I had accomplished – my portfolio that I spent months preparing, graduating college and landing my first job were huge achievements in my life. I felt like I finally arrived at my destination and achieved all my goals.

During the first few months on the job, the big mistake I made was letting all this get to my head. I went into work thinking I needed to impress everyone with my design abilities and knowledge. I thought that being a respected designer and keeping my job was about proving that I was just as good as everyone else working there. But I quickly learned that no one really cared about my accomplishments, and I didn’t know as much as I thought I did.

I believe this is a common experience for a lot of designers, and the root of a lot of unhappiness working as a designer. My advice would be to view every new job as an apprenticeship, a mentorship. You earn respect by respecting others. And as my partner, Kim Knoll likes to say, “A good attitude is just as important as a good portfolio.”  Be positive. Be hungry.

- Kyle Eertmoed, Partner and Designer, Knoed Creative, Branding and Graphic Design Studio in Chicago, Illinois

Chris Harrison of Harrison & Co.

Chris Harrison of Harrison Agency

6. Copying Other Designers

The biggest problem I see in interns and new designers is that they try and emulate other designers – copy their heros and try and ‘be like’ notable/famous designers who are, actually, just ‘being themselves’ (that’s why they are famous and successful). I think this happens because it can look and feel like a short cut to being a better designer, or a designer that’s ‘ready’. It’s the hardest thing to try and find your own point of view. It’s a long path. I’ve been in the game 20+ years, and I think I’m only just starting to hit my stride and understand my own approach, my point of view and what I see as valuable. It does take time, but I really believe that to understand this early on in ones career is important. If it takes years or decades to work though and make progress, that’s OK. Everyone has to start somewhere. And its actually OK not to have a point of view in your work! I know a very successful illustrator who still maintains that she, after 20+ years, doesn’t know herself well enough yet for that point of view to come through. She just has fun with her projects, and that’s her main criteria for taking on work ‘is this going to make me happy?’

- Chris Harrison, Founder, Harrison Agency multidisciplinary creative agency, Brighton, UK

William Beachy of Go Media

William Beachy of Go Media

 7. Letting Your Ego Get In the Way

The following is a bastardized mash-up of Tyler Durden  quotes: “Listen up, maggots. You are not special. You are not your design. Your design is not a beautiful or unique snowflake. You’re not your fucking suspenders and hipster beard. Your professors lied to you. Your clients need to be respected and listened to. Your boss and your co-workers are probably smarter than you. If you’re feeling insecure, good – you should be. When you feel the urge to defend your design, don’t. Shut your mouth and open your ears. Understand that designing is a process and it’s not always going to go the direction you want it to. But don’t feel bad, it could be worse. A woman could cut off your penis while you’re sleeping and toss it out the window of a moving car.”

- William Beachy, President, Go Media, our creative agency here in Cleveland, Ohio

Julia Briggs of Blue Star Design

Julia Briggs of Blue Star Design

8. Forgetting to Prep

Designing is like cooking. You must prep your kitchen before you start. Get out your crop marks, dielines, logos and fonts. Know your paper limitations, mailing needs, budget restrictions and the marketing initiative – BEFORE you do any design.

It’s tempting as a designer to start cooking on a design immediately. But trying to fit a cool design into budget, size and production restrictions after the fact is often a recipe for disaster. At school you are often given the prep work as part of class assignments. Outside of school, you have to learn to extract that information from the client and your vendors at the forefront.

Scope project limitations first, prep your workspace second, and save the design for last.

- Julia Briggs, President of Blue Star Design, an idea design studio specializing in graphic, digital & social design, brand identity, web, marketing & technology solutions in Cleveland, Ohio

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Ready to get out there and take the world by storm? Just remember to ditch these 8 bad habits and you’ll be good to go!

What bad habits have you seen in your colleagues? Employees? Share with us in the comments below! And hey, no naming names! 

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Business Insights and Advice: Watch this Drawn to Business Live Webinar with William Beachy http://www.gomediazine.com/insights/in-case-you-missed-it-drawn-to-business-live-webinar-with-william-beachy/?utm_source=rss&utm_medium=rss&utm_campaign=in-case-you-missed-it-drawn-to-business-live-webinar-with-william-beachy http://www.gomediazine.com/insights/in-case-you-missed-it-drawn-to-business-live-webinar-with-william-beachy/#comments Tue, 05 Nov 2013 13:45:38 +0000 Go Media http://www.gomediazine.com/?p=35588 We were overwhelmed at the success of last week's 2 hour live webinar celebrating the launch of Drawn to Business! Author and Go Media President William Beachy enjoyed not only discussing the book, but also fielding questions from you, the viewers. In case you missed it, check out the webinar below! Like what you see? Please comment below and let us know what you would like to see discussed in a future webinar. Until then, enjoy and don't forget to pickup Drawn to Business! Continue Reading »

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Drawn to Business

We were overwhelmed at the success of last week’s 2 hour live webinar celebrating the launch of Drawn to Business!  Author and Go Media President William Beachy enjoyed not only discussing the book, but also fielding questions from you, the viewers.  In case you missed it, check out the webinar below!

Like what you see? Please comment below and let us know what you would like to see discussed in a future webinar.

Until then, enjoy and don’t forget to pickup Drawn to Business!

Psst…fast forward to :14:40 to get to the good stuff!

Head here to view the webinar landing page and viewer questions, as well as to download a free chapter of Drawn to Business!

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