GoMediaZine http://www.gomediazine.com Design insights & tutorials. Fri, 18 Apr 2014 18:17:40 +0000 en-US hourly 1 Go Media owners Jeff Finley and Bill Beachy host the show and discuss the business of design and how to improve the quality of your work and life. Go Media no Go Media jeff@gomedia.us jeff@gomedia.us (Go Media) Go Media Real-world advice from working artists and designers. graphic design, artist, business, inspiration, go media, tutorials, advice, illustration, photoshop, illustrator, art GoMediaZine http://www.gomediazine.com/wp-content/images/powerpress/gomedia-podcast-300x300.png http://www.gomediazine.com Cleveland, Ohio Monthly An Interview with Rock Star Designer Tad Carpenter http://www.gomediazine.com/insights/tad-carpenter/?utm_source=rss&utm_medium=rss&utm_campaign=tad-carpenter http://www.gomediazine.com/insights/tad-carpenter/#comments Fri, 18 Apr 2014 13:35:32 +0000 Heather Sakai http://www.gomediazine.com/?p=43437 He'll be the last to tell you, but for us here at Go Media, WMC Fest 3 alum Tad Carpenter is a rock star. Designer, illustrator, author and teacher, Tad balances good stuff like brand identity, packaging and book design, illustration and interactive along with his role as Professor at University of Kansas. Surrounded by design (his parents were artists and his wife Jessica a designer, too), Tad creates whimsical, smart and all-around fun for clients like Macy's, Chronicle Books, MTV, Adobe and Hallmark Cards. Continue Reading »

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He’ll be the last to tell you, but for us here at Go Media, WMC Fest 3 alum Tad Carpenter is a rock star. Designer, illustrator, author and teacher, Tad balances good stuff like brand identity, packaging and book design, illustration and interactive along with his role as Professor at University of Kansas. Surrounded by design (his parents were artists and his wife Jessica a designer, too), Tad creates whimsical, smart and all-around fun for clients like Macy’s, Chronicle Books, MTV, Adobe and Hallmark Cards.

Clevelanders, be sure to catch him on Tuesday, April 29, 2014 at the next AIGA Design Speaker Series.

Now onto our chat!

Shins2_03_tadcarpenter

THE SHINS (SASQUATCH)
Poster

You’re pretty much a rock star designer in our eyes. In your opinion, why was it you who “made it”? What are characteristics that would drive someone to achieve such a status?

Complacency breeds death. I want that fire, I want the pressure, I never want to stop climbing.

I dont know how to answer that. Ha! Thank you for the compliment but I am just thankful to have work and to be doing something I love everyday. I don’t know if I have “made it” like you say. I still feel like I have so many things I want to make and so much I want to do that I’m still each day just climbing that hill. I will always be climbing that hill. The older I get at times that hill starts to feel like a mountain. I want to make more, I want to do more. The hill keeps growing. To be honest, I hope I never feel comfortable and complacent. Complacency breeds death. I want that fire, I want the pressure, I never want to stop climbing.

yeahburger04_tadcarpenter

YEAH! BURGER
Illustration, Identity, Restaurants

If you had to choose one defining moment in your career that pushed you towards notoriety, what would you say that was?

Perseverance and sweat are vastly underrated traits.

Geez, again I am not sure. I don’t know anything about notoriety to be honest. I, again, am just so happy to love what I GET to do for a living. It is important to remember we GET to do this. There sure are a lot of other professions out there and I am so lucky this one chose me. I can say this, ever since I was a little kid I wanted to be an artist, a designer, an illustrator. I got my first taste in 3rd grade and at that moment I knew this was the life I wanted to lead. I worked really hard. I still work really hard. That is what it all comes down to in my eyes, how hard do you want to work? I have never been the best draftsman, or the best with color or have the best type skills or can draw anything I look at or whatever. But I have always been willing to roll my sleeves up and work, work, work. Perseverance and sweat are vastly underrated traits.

TARGET HEARTWORK Illustration

TARGET HEARTWORK
Illustration

What is one important piece of advice you’d give a fellow designer who wanted to land a dream client, such as Hallmark – but had zero connections?

No way to fail.

Connections are important of course. I could be wrong, but to me making connections today is the easiest it has ever been. Everyone has those big pie in the sky dream clients they would love to work with. Anymore finding out their contact info is literally just a few clicks away. Never, ever be afraid to ask for something you want. If you want to work with Nike or Hallmark or Apple go make it happen. The worst that can happen is you end up exactly where you are now. No way to fail.

Have you ever broken a “rule” to get ahead in your career?

I did once go swimming 5 minutes after I ate. I regret this daily.

I also talked about Fight Club which I think might be a big no-no according to the clubs first rule.

What is your biggest fear, creatively speaking?

When I first wrote an answer down I wrote that I fear not getting any work in the future. All of it just drying up. This is a BIG fear for me but really, I would just have more time to make things for myself. That can never be taken away from you. So yes, not getting in more work and having to get a real job is a big fear but also just time passing you by scares me. I want to do this for another 70 years…can I? What will our profession be like in 10 years? 20 years? 50 years? The fear of the unknown is always present.

TRICK OR TREAT: A HAPPY HAUNTERS HALLOWEEN Illustration, Books

TRICK OR TREAT: A HAPPY HAUNTERS HALLOWEEN
Illustration, Books

What is your biggest dream, creatively speaking?

I have so many things I really want to do. A huge passion for me is writing and illustrating children’s books. I have been so lucky to work on several over the past few years. I want to keep doing this forever. My first real exposure to art (like most of us) was from children’s books. I love that maybe I, too, can inspire or get a child excited about design. That is a serious responsibility that I don’t take lightly.  Something I have always wanted to create is a clothing line. My wife and I (also a designer) have played with a few ideas over the years and I would love to work more on this one day. I love branding new start-ups too. I hope I can create more and more of these as well. Restaurants, retail, anything. It is such a rush creating a new brand and seeing the clients excitement as it comes to life.

BIKE PRINT Illustration, Prints

BIKE PRINT
Illustration, Prints

What is the biggest challenge you have faced, or face on a regular basis, to achieve success?

I guess having too many dreams, goals, work and commitments is not always a bad thing.

I am sure it is the same challenge everyone faces. Never, ever enough time. Outside of running my own studio I also teach graphic design at the University of Kansas. I love teaching. It no doubt makes me a better designer and I love working with aspiring young designers. It is so rewarding and flat out fun. But, it does add to my workload to get my “real work” completed. I feel I am pretty good with time management but could get better. I guess having too many dreams, goals, work and commitments is not always a bad thing.

For more: Tad Carpenter | Twitter | Facebook | Pinterest | Tumblr | Flickr | Dribbble

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Your chance to win $1,000 in cash and design weaponry, huge exposure and more (in 3 minutes or less) http://www.gomediazine.com/insights/the-design-battle-is-coming-2/?utm_source=rss&utm_medium=rss&utm_campaign=the-design-battle-is-coming-2 http://www.gomediazine.com/insights/the-design-battle-is-coming-2/#comments Thu, 17 Apr 2014 13:19:46 +0000 Mockup Everything http://www.gomediazine.com/?p=41682 Get ready for the design battle of a lifetime, from your friends at Go Media. Continue Reading »

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Arm Yourself.

Get ready for the design battle of a lifetime, from your friends at Go Media.

Head to MockupEverything.com to scope out our mockup templates and prep your original designs for battle.

PLEASE NOTE: YOU MUST MOCKUP YOUR
DESIGNS ON MOCKUPEVERYTHING.COM TO BE CONSIDERED!

 


Wanna win this thing? Here’s how:

- Choose your template wisely, mock it up and then upload your original kick-ass design above or at http://woobox.com/4mx6fa by Thursday, May 29 at 11 pm EST.
- Vote Up your design – and those you love – at our gallery!
- Keep entering! On May 29, 2014 at 11 pm ET, we’ll close voting off and choose our winner from the top 20 public vote recipients.

Judge Jacqui Oakley

Judge Jacqui Oakley

- Keep the faith. Winner will be chosen by graphic design greats Brandon Rike and Jacqui Oakley as well as our design team. We’ll announce the good news by 5pm ET on Friday, May 30, 2014.

Judge Brandon Rike

Judge Brandon Rike

- Selections will be voted upon based on Artistry, Appropriateness for Object and All-Around Awesomeness so make good choices, folks!

- Please keep in mind, those designs that have not been mocked up on MockupEverything.com will not be considered for the win.

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Mockup Templates are only $2.99 each! http://www.gomediazine.com/insights/pimp-out-your-designs-without-all-the-hard-work-and-hassle-buy-our-individual-mockup-templates-for-2-99-now/?utm_source=rss&utm_medium=rss&utm_campaign=pimp-out-your-designs-without-all-the-hard-work-and-hassle-buy-our-individual-mockup-templates-for-2-99-now http://www.gomediazine.com/insights/pimp-out-your-designs-without-all-the-hard-work-and-hassle-buy-our-individual-mockup-templates-for-2-99-now/#comments Wed, 16 Apr 2014 12:46:28 +0000 Mockup Everything http://www.gomediazine.com/?p=42660 I know how many grueling hours you put into that design. You're so super excited that you're tempted to just send it off to the client as is, amIright? NO! You're smarter than that. Tell me that you have a few moments (and a few dollars) to make that design shine. I promise it will take your design from ordinary to extraordinary. Continue Reading »

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I know how many grueling hours you put into that design. You’re so super excited that you’re tempted to just send it off to the client as is, amIright?

NO! You’re smarter than that.

Tell me that you have a few moments (and a few dollars) to make that design shine.

I promise it will take your design from ordinary to extraordinary.

All you have to do is head over to MockupEverything.com where we are selling individual versions of our high-quality layered and masked Photoshop mockup files in categories like:

  • Apparel
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  • Outerwear and more!

HERE, only $2.99 each

What? You’re still here?

Off you go!

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Tutorial: Aged poster design with the Photocopy Noise Texture Pack http://www.gomediazine.com/tutorials/illustrator/introducing-the-photocopy-noise-texture-pack/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-the-photocopy-noise-texture-pack http://www.gomediazine.com/tutorials/illustrator/introducing-the-photocopy-noise-texture-pack/#comments Tue, 15 Apr 2014 13:27:51 +0000 Simon H. http://www.gomediazine.com/?p=43223 Hello there! Simon from Studio Ace of Spade here. Long time no see. I'm here to introduce you today to a texture pack I've created, called the photocopy noise texture pack. I'm delighted to announce that it's finally on sale at the Arsenal! Continue Reading »

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Hello there!

Simon from Studio Ace of Spade here. Long time no see. I’m here to introduce you today to a texture pack I’ve created, called the photocopy noise texture pack. I’m delighted to announce that it’s finally on sale at the Arsenal!

The photocopy noise texture pack by The Shop / Simon Birky Hartmann

What is the pack about?

What’s so special about this texture pack? First of all, these are hand-made textures. They were made using an old photocopier that had a toner on its last leg. The result is a pack of six fantastic noise textures. The process was simple: I created a black document in Ai, and printed it as many times as I could before the toner gave up. Because it was almost ready to throw away, it wouldn’t print a perfectly black sheet. I got these black rectangles, speckled with white spots and stripes. Once scanned in, cleaned up, and inverted, these make up for perfect noise textures.

A closer look at the content

Some technical data: you get six textures, that are around 4760×6400 @ 600 dpi. Here are what they look like:

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Previews

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Previews

How can I use these?

I thought you’d never ask! In order to demonstrate the possibilities of the textures, I’ve put a quick little tutorial/demo together, using Jeff’s Awakened t-shirt design pack as the base. We’ll use both Ai and Ps for this. Here’s a preview of what we’ll be doing:

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo result

Basically, we’ll use these to age Jeff’s design, along with a few other tricks here and there. Here’s a 100% crop, to get a better sense of what these textures are able to do:

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo result, 100% crop

Note that if you haven’t purchased the Awakened t-shirt pack, or have no idea of what I’m talking about, you should go read and watch more info: over here.

Let’s get started

 Step 1: document setup

Jeff’s illustration is quite neat, and would look quite awesome on a print. So, let’s go ahead and create a new 24 inches wide by 18 inches tall Ps document @ 300 dpi.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Once you have that new document setup, fill its background with dark gray (#231f20), and setup guides for the center and margins. I might have gone a tad overboard with mine. My vertical guides are at the one, two, 11, 12, 13, 22, and 23 inch marks. My horizontal guides are at the one, two, eight, nine, 10, 16, and 17 inch marks.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Oh, and if you’ve read some of my other tutorials before, you’ll probably remember that I’m a stickler for proper layer naming and other Ps etiquette stuff. My background layer is named bg – #231f20, which gives me both its functionality and its color.

Step 2: importing the design

Let’s have a look at Jeff’s design:

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

As you can see, there are quite a few elements that compose it (feathers, purple circular element, red circles, white circle, blue geometrical element, silhouette, and off white stars). I could simply select everything, and copy and paste it in Ps. The only issue with doing that is that it won’t allow us to individually texture the elements. Since I want to do something refined and individualized, I won’t go that route. We’re going to copy and paste each element one by one. It’ll be a bit long, but worth it in the end.

Use the main image as a reference point to position your elements, and make sure that they’re always sized at 100%. Also, don’t forget to paste the elements as smart objects, so they retain their vector characteristics. It’ll be crucial for later.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Note: you may have to center or nudge elements manually.

The purple circular pattern.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The red circles.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The blue geometrical element.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The white circles.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The black silhouette.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The stars.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Aligning the stars back in place (the top star is at the intersection of the top red circles).

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Nudging the wings back in place.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Here’s a view of how the design elements are placed compared to my initial guides. If you want your design or some of its elements to be bigger or smaller within the finished print, now is the time to adjust the sizes. For instance, I’ve decided to size my design so it reaches the smaller rectangles inside of my guides.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

And here’s a view of my layer stack so far.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Step 3: let’s roughen these vectors up

The next step will involve the use of Illustrator’s roughen filter (Effect > Distort and transform > Roughen). I learned about the effect through that 2011 Method and Craft article by Simon Walker. Basically, the effect distorts your paths and adds more or less subtle variations to them.

We’ll be applying the effect on all of the elements of the design, minus the wings. This is where retaining the smart object quality of the elements pasted in Ps comes handy. You simply have to double click on the layer thumbnails of the smart object in order to be brought back to Ai, and to be able to edit the vector element.

Let’s start with the purple circular pattern element. I’ve turned off the other elements of the design for better legibility, but you don’t have to.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Once you’ll double click on the layer thumbnail, Ai will open and you’ll be able to edit just that element.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Let’s select our element, and bring up the roughen filter (Effect > Distort and transform > Roughen). I suggest zooming in a little bit, in order to fully appreciate what the effect does to your paths. Oh, and tick that “Preview” box to see what’s happening.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Obviously, the default values are a bit extreme in terms of result. After a little bit of tinkering, the values I’ve settled on are the following:

  • Size: 0.1%, relative
  • Detail: 50/inch
  • Points: smooth

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Note that you can come up with your own values. These should be considered as a starting point for your own exploration. Also, you could decide to expand the various elements from strokes to paths, or to leave them as is. Once you’re happy with the filter’s values, validate them. The next step: save your work (CTRL/CMD+S), close the file in Ai, and head back to Ps for a little surprise…

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The effect is applied! Isn’t that neat? Now, you’ll simply have to go through the same process for the other design elements (minus the wings, once again: the halftone effect they have is enough). I personally used the same values for the roughen filter for all the elements, as it gives consistency to the final piece, but you could spend the time to find the perfect values that works the best for each specific part of the design. Below, a few shots of the process, up close:

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Note the special values I’ve ended up using for the white circles: the effect wasn’t visible enough with the other ones I settled on earlier, so I upped the ante a bit. I did return to my previous values for the other elements though.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

And done with that part.

Step 4: textures!

Finally, we can play with textures here. The photocopy noise texture pack is made of black and white textures, which will somewhat dictate the workflow we’ll have with them. First, we need a bit of a refresher about blending modes. This wonderful article by PhotoBlogStop will give you every detail you ever wanted to know about them, including math (!), but we’ll focus on Screen:

Screen: Similar to the Lighten blend mode, but brighter and removes more of the dark pixels, and results in smoother transitions. Works somewhat like the Multiply blend mode, in that it multiplies the light pixels (instead of the dark pixels like the Multiply blend mode does). As an analogy, imagine the selected layer and each of the underlying layers as being 35mm slides, and each slide being placed in a separate projector (one slide for each projector), then all of the projectors are turned on and pointed at the same projector screen…this is the effect of the Screen blend mode. This is a great mode for making blacks disappear while keeping the whites, and for making glow effects.

The most interesting part of this quote is the emphasized sentence: “this is a great mode for making blacks disappear while keeping the whites, and for making glow effects.” It just happens that the noise effects in the textures from our pack ARE white speckles and stripes. So we simply have to put the textures on screen to retain just their noisy part, and the rest shows up as transparent. After that, if the effect is too strong, you simply play with the opacity slider of the texture layer. Let’s put this into practice by adding some noise to our background layer.

Go ahead and place photocopy-noise-textures-sbh-001.jpg in your design. It should be just above the background layer, and sized to cover the whole background.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Give it a quick sharpening (Filter > Sharpen > Sharpen), and simply change the layer’s blending mode to Screen. As you can see, the effect is quite strong.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

We’re simply going to lower the opacity of the layer to 25% for something a bit more subtle.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Also, I’ve given the background elements their own layer group.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

It’s time to start adding our subtle noise to the rest of the design. We could simply use the texture clipped over each element, and tinker with the opacity sliders to create some subtle overlays. But this would show the noise as white or light gray speckles over each design elements. Most of these being line art, we wouldn’t see much of an effect.

We’re going to use another trick from our bag, and paste the textures in layer masks. Remember that whatever part of a layer mask that’s white shows the art, and whatever part of it that’s black hides it. Armed with knowledge, we can deduce that pasting the textures as is will simply obliterate the designs. Nothing subtle here. What we can do however is to invert the textures once they’ve been pasted in the layer masks. From there, playing with levels to increase or decrease the intensity of the effect is child’s play.

The process to paste a texture in a layer mask is easy:

  1. Add a layer mask to the design element you’re interested in impacting (with the layer highlighted, go to Layer > Layer mask > Reveal all). Make sure to click the little chain link between the layer and the layer mask to make it disappear. This will allow you to move or resize the content of the layer mask without changing the design element itself
  2. Open your texture file, copy its content (CTRL/CMD+C)
  3. Go back to your design, and ALT/OPTION + CLICK your layer mask. This will allow you to get access to and edit the content of the layer mask itself, rather than your design
  4. Paste your texture (CTRL/CMD+V)
  5. Resize and edit the content of the layer mask at will
  6. Click back on the design element and admire the result of your work

Here are some images of the process with the wings. I’ve used photocopy-noise-textures-sbh-001.jpg again.

Layer mask added and unlinked.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Pasting the texture in the layer mask.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Resizing the texture to cover the whole canvas. You have access to the same transform controls that outside of the layer mask (CTRL/CMD+T or CTRL/CMD+SHIFT+T for proportional transformations).

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Inverting the texture (CTRL/CMD+I).

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Using the levels palette (CTRL/CMD+L) to increase the contrast.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Admiring the result.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Comparison with the layer mask turned off.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Some of impacted areas highlighted.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

As you can see, it’s quite a simple process, and the result with the photocopy noise texture pack are just the right amount of subtle.

Following a similar workflow, I worked my way through the other elements of the design, using textures #1 to #5 of the pack (#6 will used for the final finishing touch).

Below, some before and after pictures for each element:

Purple circular pattern, before

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Purple circular pattern, after (background turned off for better effect appreciation)

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Layer mask details

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Red circles, before

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Red circles, after

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Layer mask details

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

It can seem that the effect is too subtle. Here’s a 100% crop to convince you otherwise:

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Blue geometrical element, before

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Blue geometrical element, after

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Layer mask detail

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

White circles, before

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

White circles, after

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Layer mask detail

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Silhouette, before

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Silhouette, after

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Layer mask detail

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Stars, before

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Stars, after

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Layer mask detail. Note that I’ve used the same textures than for the silhouette. I’ve simply moved it to the top right a little bit.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

And here’s the full design after all that process:

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

We’re almost done. It’s time for the finishing touches.

Step 5: let’s wrap this up

Now that all of our design elements got their individual weathering treatment, it’s time to tie everything up together. In order to do so, we’ll first add a layer mask to the whole design layer group, and paste one of our textures in there. This will unite the elements together visually, by giving them a consistent weathering. I used photocopy-noise-textures-sbh-004.jpg for that (the one with the heavy striping).

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Once that’s done, we’ll add two more textures at the top of our layer stack. The aim is the same: to tie all the elements visually together, by impacting them all with the same element. First, let’s add photocopy-noise-textures-sbh-005.jpg to our design. Make sure it fills the whole canvas.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Let’s make it significantly darker, so its effect will be much more intense.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

After that, change its blending mode to Screen.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Since the effect was a tad overbearing, I lowered the opacity to 25%.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

We could stay there, but I’d like a effect similar to a vignette, that would detach the center piece from the background a bit. I’ll be using photocopy-noise-textures-sbh-006.jpg to accomplish this. Let’s place it into our document, in a way similar to the image below (it’s been rotated upside down, and scaled up so it covers the whole design). I’ve also given the two top textures their own Global textures layer group.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Once it’s in place, simply change the blending mode to Soft light, and lover the layer opacity to 25%. This gives a much softer result than Screen, and still let’s the background’s subtle noise show through.

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

And we’re done! You could take the time to mock this up on a poster mockup template if you wanted to:

The photocopy noise texture pack by The Shop / Simon Birky Hartmann - Product demo

Last words

I hope you liked going through this tutorial as much as I liked writing it. I also hope it convinced you to get the photocopy noise texture pack, as well as Jeff’s Awakened tee design pack if it isn’t already done. If you have any questions, feel free to tweet at me (@simonhartmann)! I’ll also be watching the comments in the next few days. Thanks again for reading, and until next time, cheers!

BUY THE PHOTOCOPY NOISE TEXTURE PACK

BUY THE AWAKENED TEE DESIGN PACK

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eCommerce Nightmare: How CS-Cart handcuffed us for years and why we switched to WooCommerce http://www.gomediazine.com/insights/shopping-cart-nightmare-how-cs-cart-handcuffed-us-for-4-years-and-why-we-are-switching-to-woocommerce/?utm_source=rss&utm_medium=rss&utm_campaign=shopping-cart-nightmare-how-cs-cart-handcuffed-us-for-4-years-and-why-we-are-switching-to-woocommerce http://www.gomediazine.com/insights/shopping-cart-nightmare-how-cs-cart-handcuffed-us-for-4-years-and-why-we-are-switching-to-woocommerce/#comments Mon, 14 Apr 2014 13:30:45 +0000 Jeff Finley http://www.gomediazine.com/?p=42123 Oh dear, where do I start? I feel like there's a huge story behind the scenes that we've never let our community in on. To be honest, we're quite embarrassed about it and we've been trying to make things right ever since. But I think it's time to come clean. TL;DR: We've been trying to upgrade our graphic design resource marketplace, the Arsenal since 2010 and have failed miserably due to working with a heavily customized version of CS-Cart which seemingly handcuffed us to their development team. 4 years, headaches, panic attacks and tens of thousands of dollars later we are FINALLY breaking the chains and getting a taste of freedom! We've switched our platform over to WordPress and WooCommerce. Wordpress and WooCommerce both happen to also be Go Media's preferred solutions for so many of our own clients... So what was the problem? Continue Reading »

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Oh dear, where do I start? I feel like there’s a huge story behind the scenes that we’ve never let our community in on. To be honest, we’re quite embarrassed about it and we’ve been trying to make things right ever since. But I think it’s time to come clean.

TL;DR: We’ve been trying to upgrade our graphic design resource marketplace, the Arsenal since 2010 and have failed miserably due to working with a heavily customized version of CS-Cart which seemingly handcuffed us to their development team. 4 years, headaches, panic attacks and tens of thousands of dollars later we are FINALLY breaking the chains and getting a taste of freedom! We’ve switched our platform over to WordPress and WooCommerce. WordPress and WooCommerce both happen to also be Go Media’s preferred solutions for so many of our own clients…

So what was the problem?

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Some Background

Arsenal v1 – 2006 – PHP-IPN Monitor

In 2006 we launched Arsenal v1 using software called PHP-IPN Monitor. It was one of the very few tools for selling digital files online at the time. It cost a mere $99 bucks and in a few days we had our first product up for sale. This lasted a year or two until we started releasing more products and needed a way to add search, customer accounts, etc.

Arsenal v2, 2008 – Enter CS-Cart

In 2008 we upgraded to a full shopping cart platform, CS-Cart. Other major eCommerce options at the time were Zen Cart and X-Cart. CS-Cart was actually a splinter cell of the original X-Cart team. We saw progress and innovation in CS-Cart, but it didn’t support selling digital files. In fact, not many shopping cart applications at the time did. So we hired their team to develop custom features for it. They were very affordable (based in Russia) and added what we asked for. Total implementation took maybe 6 months. Admittedly, the resulting code was sketchy according to our own development review. But we were busy, it was stable, and thus didn’t spend much more time on it.

Arsenal v3, 2010 – Outsourced to Death

We designed Arsenal v3.0 in 2010 and it took us until January 2014 to finally launch. We missed our deadline by 3 years. It was a FAIL to live in infamy here at Go Media.

So what happened?!

ultimatehoodie

Failure to Launch

In 2010 we had the next Arsenal planned and designed. We didn’t have the capacity to produce in house, nor was it exactly our expertise. So we requested quotes for the web development and received estimates in the hundreds of thousands from top American firms.

We didn’t have that sort of budget for this. At the time, we were pushing our internal development resources into a design studio management app, Proof Lab. We put Arsenal v3 on hold until we could finish Proof Lab. Proof Lab ended up taking our team two years to finish. By that time, the Arsenal v3 design was tired and the user experience no longer adequately served the community’s needs.

In 2012 we had a relatively small, but workable budget to get it developed. We decided to hire CS-Cart again because they had been okay on v2 and no one knows their software better. They delivered on their commitment the last time we hired them. They had grown a lot since then. Surely they’d do an even better job this time around.

We were sorely mistaken.

CS-Cart Nightmare

We had a 6 month deadline CS-Cart agreed to. The deadline was pushed back because CS-Cart was coming out with version 3 and we agreed to wait for it. We’d all be better off in the long run. It was chock full of exciting new features. Cool. They promised it was just around the corner. They even published articles of anticipation to the public. Surely their road map was remotely accurate.

Nope.

CS-Cart v3, and therefore the new Arsenal was pushed back 9 months, then a year. Then a year and a half. The CS-Cart Developers would constantly miss deadlines. They would even claim something was done, when it clearly wasn’t. We had to micromanage every detail. We would send reminders, to-do lists and inevitably hassle them as each delay, bug and excuse mounted.

If that wasn’t bad enough, new developers kept getting assigned to our project and we’d practically have to start communication over from scratch.

A year and a half over deadline, just when we thought we were on the homestretch, some confusing conversations (there were many) lead us to discover CS-Cart was about to release an entirely new version 4.0 of their software! They never mentioned a new version was in the works. We discovered so on our own.

We asked if everything would be future proof and our store could receive updates to the software as released. CS-Cart said YEP. They would promptly migrate our customization over to v4. Promptly apparently means “drag your feet and make excuses for months and months.” Later they would conclude that a key feature we needed was entirely not able to be migrated at all. They danced around our issues for several more months before declaring we were stuck with version 3.

Stuck.

Essentially, we were locked out of receiving updates to their software even though they were still providing custom development on what was now a legacy platform with significant known bugs. Yay! At this point we had invested tens of thousands and lost countless months giving CS-Cart the benefit of nearly insurmountable doubt.

Wow, we’re fricking nice. We couldn’t turn back, right?

The Forest from the Trees

The past few years we have been developing most of our client websites on WordPress as well as eCommerce integration using WooCommerce. In 2010 we would not have considered using these applications for something as demanding as the Arsenal. But we joked that with our WordPress and WooCommerce development expertise we could build Arsenal v3 in a few weeks and be happier with the results. Even better, we would feel more in control of the situation. We hated not being comfortable editing the CS-Cart software. Even though it was a PHP core, it just wasn’t in our team’s wheelhouse. Go Media definitely employs WordPress experts. CS-Cart experts, not so much.

After CS-Cart wiped the smile from our faces, we stopped joking. The improvements and extensions emerging from the WordPress and WooCommerce ecosystem started making the switch a real possibility. Maybe a harder part was accepting CS-Cart as a failure and eating the 3 years of time and money invested in it. It was an unprecedented move to put a store the scale of the Arsenal onto a WordPress plugin. It felt like uncharted territory.

But first we still needed to deploy the “new” Arsenal as it was on CS-Cart. Just finish the job and be done with them. They seemed to be done with us anyway. Their code was our problem now. We scrapped many of the features we had been trying to implement since 2010, such as the artist marketplace. We pushed it up, dealt with the fallout and quickly froze production as we focused on testing the viability of WooCommerce.

Textures Archives   Go Media s Arsenal

WooCommerce here we come!

By this point, WooCommerce had answers for nearly every problem we were having with CS-Cart. Artist marketplace? There’s a plugin for that. Bundle products? There’s a plugin for that too. Subscriptions, digital products, product and order migration – all were completely or partially solved by plugins we could implement in short order. Less bugs than CS-Cart v3? God, we hope so! Was it too good to be true? We feared it might be, for several white-knuckled weeks, as we beat on our proof of concept. But the pressure was on for us to replace the questionable version 3 powered by CS-Cart. So we hit it hard.

WooCommerce has a very different database design when compared to CS-Cart. It leans completely on WordPress, which we all know has its roots in blogging. This turned out to be a very square peg going into a round hole when it came to moving data over (see serialized arrays). Nearly every data object was remarkably different. Fortunately, there is a nice plugin that made migrating the products a cinch.

Unfortunately, a similar Customer and Order migration plugin could not handle the volume we were trying to push into it. Because the database tables were very different, we spent days in MySQL working out the formulas. And then converting the 90,000 customers and hundreds of thousands of orders from almost a decade online, took hours of computer processing time to complete.

All said, the new Arsenal, code-name 3.5, DID NOT take us 3 years! Eat it CS-Cart. We developed the new WordPress & WooCommerce custom theme and migrated all of the products, customers and order data in about six weeks time.

We might not go as far as to say WooCommerce is better than CS-Cart, but here are a few places WooCommerce wins out:

  1. It’s truly more open source. WooCommerce has been the fastest growing eCommerce solution in the last two years with an estimated million+ deployments and counting. With this comes a larger development cadre and more users to be accountable to. This adoption and visibility means better consideration for backward compatibility and less likelihood of bugs.
  2. An already larger and accelerating ecosystem. Not only is WooCommerce the fastest spreading eCommerce application, but the fact that it is buoyed by the massive WordPress scene (20% of ALL websites!) puts the wind to their backs.
  3. The API uses PHP and WordPress best practices, as does the core implementation itself. We believe in standards and excel in this arena.
  4. The documentation is better. The community resources and knowledge base more abundant.
  5. Did we mention it is on WordPress?! There really is no eCommerce software with the publishing power of WordPress. Most eCommerce CMS features are hardly more than an after thought. The marketing and informational demands of today’s web make content king for online shopping. Marrying WordPress with eCommerce is a customer satisfaction match made in SEO heaven.
  6. We trust WooThemes. The great ladies and gents in the Woo camp are people we’ve worked with many times over the years as fellow WordPress experts. They’re good about collaborating with us to make improvements, they’re reliable and they’re in our timezone.
  7. WooCommerce is easier to customize. We discovered a lot of obstacles and had functional disagreements with how CS-Cart handled certain things, only to discover there was no clean way around them. Hence, the reason we were stuck with v3. WooCommerce sprinkles hooks and filters everywhere, making it a snap to override and add things.
  8. It’s smaller. This is a double edged sword, but we’re kinda control freaks here anyway. CS-Cart is trying to be the big-size-fits-all player, but if you’ve ever worked with, say Magento, you know that sometimes mo-features-mo-problems. WooCommerce is lean and mean and at least if you need a few specific features, you can develop or add a third party plugin that hooks right into place and probably won’t have to be thrown away when that next version comes out.

All in all, we’re thrilled and very optimistic about the results. Moreover, bye bye CS-Cart and we’re not looking back. Nothing will ever be exactly everything you want in software. We’re not naive to the challenges of building complex systems, especially for eCommerce. We’re not going to bash CS-Cart as an application, and they were very nice during all the empty promises they didn’t keep. It’s just that maybe we grew apart. Maybe we thought it best to see younger, sexier applications.

WorldsBestHeader

The future of Go Media’s Arsenal

We are very excited about what comes next to the Arsenal. What was originally a veritable clearing house for rejected design concepts from Go Media had set the stage for what is now a major segment of our industry. You deserve better from such veterans. We all do. We’re committed to restoring our position as a leader and trusted source for premium graphic design resources.

We want to make your work lives easier without compromising quality. We want to empower creatives with tools and tricks of our trade as well as provide opportunity for the best to join our efforts. We’ve been inviting our favorite designers to now sell their own resources in the new marketplace. We welcome upcoming talent to show us what you’ve got. We may be able to help you become recognized and clear a nice profit in the process.

We ask ourselves every day, what are we doing to change lives? After last year’s WMC Fest which we tagged “3 days to change your life” that’s become an overarching priority at Go Media. We are not interested in copying the trendiest products out there, but to get to the core of what designers like us are really after. We’re committed to providing the best tools, articles, ebooks, inspiration, education and other resources to become the best designer you can be. And not only the best designer, the best Self you can be. Because there’s a lot more to life than Photoshop.

We really hope you’ll join us to help make the new, new Arsenal great. If you’d please take a moment to comment, we would really like to hear your suggestions for what would help you as a designer. We all know that vectors, textures, and templates are a dime a dozen these days but we still face challenges at the helm of creative production.

Now that we have the technology completely within our control and a brand new outlook for the future, what would you like to see the Arsenal bring you?

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Packaging Design: 50+ Awesome Inspirations http://www.gomediazine.com/insights/packaging-design-inspiration/?utm_source=rss&utm_medium=rss&utm_campaign=packaging-design-inspiration http://www.gomediazine.com/insights/packaging-design-inspiration/#comments Fri, 11 Apr 2014 13:03:11 +0000 Go Media http://www.gomediazine.com/?p=43081 Here at Go Media, we're passionate about all aspects of design: web, print, branding and illustration. Some may say we have too much fun, but we'd disagree. It's just that we believe it's really important to love what you do. Recently, we were tasked with yet another awesome project - packaging design for Dirty Energy, a brand new energy bar packed with all sorts of goodness. We enjoyed building upon its core theme, "built from the ground up," incorporating earthiness into our design. Continue Reading »

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Here at Go Media, we’re passionate about all aspects of design: web, print, branding and illustration.

Some may say we have too much fun, but we’d disagree. It’s just that we believe it’s really important to love what you do.

Recently, we were tasked with yet another awesome project - packaging design for Dirty Energy, a brand new energy bar packed with all sorts of goodness.  We enjoyed building upon its core theme, “built from the ground up,” incorporating earthiness into our design.

Berry Energy Bar

We’ve been collecting inspiration for our next design – and thought we’d share with you. Enjoy!

Packaging Design Inspiration

Click on the image for its source

Jones Holiday Bottles

Jones Holiday Bottles

Porter de Glace

Porter de Glace

Helt Packaging by Studio Arhoj

Helt Packaging by Studio Arhoj

Pour Moi Coffee

Pour Moi Coffee

Packaging Design Served' NiceFuckingT-Shirts Packaging

Packaging Design Served
NiceFuckingT-Shirts Packaging by Ilustración: Raúl Urias, Alan Guzmán

Kleenex tissue packaging: Cultures of the world by Carli Herbst

Kleenex tissue packaging: Cultures of the world by Carli Herbst

Make It Pop

Make It Pop by Farm Design

Gravity Coffee Packaging

Gravity Coffee Packaging by Matt Hammond

El Mariachi Red Wine Collection

El Mariachi Red Wine Collection by Steve Simpson

Jamie Oliver's Food Line by Pearlfisher

Jamie Oliver’s Food Line by Pearlfisher

La Vieja Fabrica Strawberry Marmalade

La Vieja Fabrica Strawberry Marmalade

Petit Natural packaging by Isabela Rodrigues

Petit Natural packaging by Isabela Rodrigues

Momiji

Momiji

Muyum Packaging by Tatabistudio

Muyum Packaging by Tatabistudio

Phin & Phebes Ice Cream

Phin & Phebes Ice Cream

Label Design Class on Skillshare by Kendrick Kidd

Label Design Class on Skillshare
by Kendrick Kidd

Jafa Cafe

Jafa Cafe

Rutt Beer

Rutt Beer

Folksaga

Folksaga

Design by Sociedad Anonima for Mezcal Manonegra.

Design by Sociedad Anonima for Mezcal Manonegra.

 

Buck O'Hairen's Sunshine

Buck O’Hairen’s Sunshine

Tokyomilk

Tokyomilk

YÜMI by Natacha Algani

YÜMI by Natacha Algani

Uinta Classic Series Cans by Emrich Co.

Uinta Classic Series Cans
by Emrich Co.

Teapee Herbal Tees

Teapee Herbal Tees

Waldo Trommler Paint Box Packaging Design

Waldo Trommler Paint Box Packaging Design

Bitches Brew

Bitches Brew

Kitten & the Bear | Chad Robert Design

Kitten & the Bear | Chad Robert Design

Williams-Sonoma packaging by Stout

Williams-Sonoma packaging by Stout

Illegal Burger Packaging Design

Illegal Burger Packaging Design

MIND by Chad Michael

MIND by Chad Michael

Half Moon Orchard Gin

Half Moon Orchard Gin

Stories of Greek Origins

Stories of Greek Origins

Nuts.com

Nuts.com

Honey Hunter

Honey Hunter

Target Gift Card | Invisible Creature Speaks

Target Gift Card | Invisible Creature Speaks

Empire Dogs

Empire Dogs

Mayrah Wine

Mayrah Wine

Santo Habito

Santo Habito

Whitebites by Cecilia Uhr

Whitebites by Cecilia Uhr

Gauss Lamps

Tacos!

Tacos!

2c8a157278eac5120871446c8bd6bea8

Sweets Packaging

Good Fizz by Lydia Nichols

Good Fizz by Lydia Nichols

Beehive Honey Squares by Lacy Kuhn

Beehive Honey Squares by Lacy Kuhn

Yahho bluing

Yahho bluing

Blackbird Tea Nº One: The Moon

Blackbird Tea Nº One: The Moon

Schepps

Schepps

Paint Brush Packaging

Paint Brush Packaging

Ginsters Reinterpretation by Charlie Davis

Ginsters Reinterpretation by Charlie Davis

Nostro by Graphasel Design Studio

Nostro by Graphasel Design Studio

Standard Dress Shirt by Jille Natalino, Elizabeth Kelley, Rob Hurst, Joanna Milewski, Mary Durant

Standard Dress Shirt by Jille Natalino, Elizabeth Kelley, Rob Hurst, Joanna Milewski, Mary Durant

Mera® Goat Cheese Packaging by Stephan Pretorius

Mera® Goat Cheese Packaging by Stephan Pretorius

KOOR - Kalev Chocolate Bar Designs

KOOR – Kalev Chocolate Bar Designs

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How to design a great t-shirt (even with minimal design skills) quickly: The Unleashed T-Shirt Pack by Steve Knerem http://www.gomediazine.com/insights/design-a-killer-t-shirt-the-unleashed-t-shirt-pack-by-steve-knerem/?utm_source=rss&utm_medium=rss&utm_campaign=design-a-killer-t-shirt-the-unleashed-t-shirt-pack-by-steve-knerem http://www.gomediazine.com/insights/design-a-killer-t-shirt-the-unleashed-t-shirt-pack-by-steve-knerem/#comments Wed, 09 Apr 2014 12:49:46 +0000 Go Media http://www.gomediazine.com/?p=43031 In design, it seems, speed and quality rarely go hand in hand. But there are some instances when you can have it all. Introducing the T-Shirt Mockup Pack With our new t-shirt mockup packs, you can design a great t-shirt quickly. Seriously. Here's what happens: we hook you up hard core with all of the artwork and mockup files. You take those files into AI and modify the original illustration (if you so choose). Then, you mockup your design in Photoshop with some of the World's Best Templates (ours of course). Bada bing, bada boom: you've got a t-shirt to call your very own. You have ultimate creative freedom, giving both you seasoned designers, and those of you with beginner design skills, countless possibilities. Continue Reading »

The post How to design a great t-shirt (even with minimal design skills) quickly: The Unleashed T-Shirt Pack by Steve Knerem appeared first on GoMediaZine.

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In design, it seems, speed and quality rarely go hand in hand.

But there are some instances when you can have it all.

Introducing the T-Shirt Mockup Pack

With our new t-shirt mockup packs, you can design a great t-shirt quickly.

Seriously.

Here’s what happens: we hook you up hard core with all of the artwork and mockup files. You take those files into AI and modify the original illustration (if you so choose). Then, you mockup your design in Photoshop with some of the World’s Best Templates (ours of course). Bada bing, bada boom: you’ve got a t-shirt to call your very own.

You have ultimate creative freedom, giving both you seasoned designers, and those of you with beginner design skills, countless possibilities.

Today we unveil…

The Unleashed T-Shirt Design Pack

unleashed-feature-image1
This t-shirt design pack includes:

  • All 9 Vectors created by Steve Knerem
  • Both Original .AI files of this design, offering you 2 color variations from which to work
  • 2 Mockup PSDs: a Ghosted Long-Sleeve T-Shirt and Zipper Hoodie (Back Version)

As a bonus, we throw in a sample of Steve Knerem’s Video Tutorial: Hand Illustration for T-Shirts: Part 1 of 3

I want it now – $17

Take a peek at the goods

2colorvariations breakthedesign_unleashed1

Sample Included

Sample Included

So, umm. What are you waiting for?

Give it to me now – $17

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The Number One Myth of Hiring (& How You Can Overcome It) http://www.gomediazine.com/insights/how-to-hire-the-rock-star-staff-of-your-dreams/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-hire-the-rock-star-staff-of-your-dreams http://www.gomediazine.com/insights/how-to-hire-the-rock-star-staff-of-your-dreams/#comments Tue, 08 Apr 2014 13:23:00 +0000 Go Media http://www.gomediazine.com/?p=42970 Hey Go Media Faithful! Here's another excerpt from my book, Drawn to Business, about the number one myth I've found in the hiring process. For more of my insights and actual tools to help you start your own million dollar company, pick up the book as well as its supplemental materials, now available on the Arsenal. Continue Reading »

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Hey Go Media Faithful! Here’s another excerpt from my book, Drawn to Business, about the number one myth I’ve found in the hiring process. For more of my insights and actual tools to help you start your own million dollar company, pick up the book as well as its supplemental materials, now available on the Arsenal.

Start my own million dollar design firm.

When to Hire Employees

Simply put, your staff IS your company. And your relative success or failure is frequently a result of the quality of your people. If you think you can hire mediocre people and train them to be great, well, think again. Particularly when you’re small and getting started, the impact of your staff is amplified. A very small business is really more about its people and less about its systems. You need to make sure you’re finding and hiring the very best employees.

Here’s What I Had To Overcome

The Myth: more employees equals more profits.

I had this idea stuck in my head for most of my life; the more employees I have, the more money I make. Even before I was seeing any real return on the hours I was working in my business, I was anxiously trying to hire on employees. The thought was that an employee was like a little engine, churning out profits. The more little engines you have running, the more profit is pouring out onto your company floor. Well, this is a fun idea, but what if your engines produce $1 per hour in profits and what if your engines require $2 worth of gas each hour to run? Now your little money engines aren’t churning out profits, they’re burning money at a rate of $1/hour.

It’s important to blow up the myth in your head that staff will somehow magically make you money. Having an employee is not inherently good or bad for your company’s profits. They may make you lots of money, or they may cost you lots of money. The only real guarantee is that you have to pay them either way. So, before you run out and start expanding your staff…

Get out your calculators

Do the Math: hire what you can afford. Don’t be tempted by that high-priced gun. When Go Media first got started, we wanted to hire the very best employees, so we did. We paid them what they asked for. Unfortunately, we couldn’t afford the quality of employees that we hired. We never did the math. We assumed that because they were good designers, somehow their value added to what our firm would produce: the extra income necessary to pay their salary. We had a problem. We weren’t charging our customers enough hourly to cover the employee’s hourly wage. After six months, we were broke and forced to lay off our newfangled employee.

fosterscreativity

So when DO you hire?

When do you hire? A good rule of thumb for hiring is when you have enough money coming in that you can afford to pay that new employee EVEN IF THAT NEW EMPLOYEE DOES NOT CONTRIBUTE ONE PENNY TO YOUR INCOME. If you have any doubt whatsoever about your ability to afford a new employee, you probably shouldn’t be hiring them.

Before you start to scale up your business you need to ask:

  1. “Is this system humming? Am I dialed in? Are we churning out rock-solid profits every month?” Or, are you hoping to fix your system by bringing in more people? Are you bringing on people hoping THEY will be the ones who start bringing in the money? If this is your perspective, then you shouldn’t be hiring.
  2. Another question you can ask yourself when considering whether or not to hire someone is: “Is there historical precedence for their job?” In other words, are you getting regular requests for the job they’re going to do? If there isn’t a proven track record of demand, then I would look to an alternate option to hiring a new employee. Build the demand first, line up the work, and THEN hire a new employee.

bonuscontent

All in all what I’ve found is that more employees do not necessarily mean more profits. Employees are a liability. Whether you’re busy or not, you need to pay them. Wait to hire more employees until the evidence and need is overwhelming.

How about you? What have you found to be the biggest myth in your hiring process? What hurdles have you faced? Join the conversation in the comments below!

For more hiring tips, including Supplemental Materials like “How to Hire the Rockstar Staff of Your Dreams,” head over to the Arsenal, where you can pick up all of our bonus content!

Drawn to Business   How to Build a Thriving Design Firm

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Big News from MockupEverything.com: Save your Mockup Templates on New Transparent Background Option! http://www.gomediazine.com/insights/the-greatest-innovation-of-all-time-almost/?utm_source=rss&utm_medium=rss&utm_campaign=the-greatest-innovation-of-all-time-almost http://www.gomediazine.com/insights/the-greatest-innovation-of-all-time-almost/#comments Mon, 07 Apr 2014 13:47:10 +0000 Mockup Everything http://www.gomediazine.com/?p=41224 There was the invention of the wheel. The moving picture. And the airplane. All pretty good. But now. Mockup Everything Pro Users, the day has finally come. The long awaited transparent background option is finally available on the Mockup Everything. Until now, you, our faithful users, have been able to save out our over 175 templates on colored backgrounds of your choice. Now, with our newest background button, you will be able to save out your kick ass designs on a transparent background. With more flexibility, the sky is the limit. Continue Reading »

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The Best Thing Since Sliced Bread.

There was the invention of the wheel.

The moving picture. And the airplane.

All pretty good.

But now.

Mockup Everything Pro Users, the day has finally come.

The long awaited transparent background option is finally available on the Mockup Everything.

Until now, you, our Pro faithful users, have been able to save out our over 175 templates on colored backgrounds of your choice. Now, with our newest background button, you will be able to save out your kick ass designs on a transparent background.

With more flexibility, the sky is the limit.

How do ‘ya do it?

Check out this video on How to Use Mockup Everything or read below!

How to Use MockupEverything.com from Go Media on Vimeo.

To access our transparency option:

1. First, make sure you’re logged in as a Pro User of Mockup Everything. (Not yet a Pro User? Try it free for 7 days!)

2. Get your template goin’ and your image selected!

image_1

3. Click on the purple button beside the “Select a Template” option. Here you’ll find a gray and white box, giving you the Transparency option.

image2

4. Click on that and do a happy dance!

image3

Please note!

The transparent background will disappear while saving. Don’t worry! All is well and the image will save as desired….

save

Ta-Da: Your Transparent PNG is ready!

Mac-Laptop

 

Go Pro Today.

Try our free templates or go Pro with a free 7 day trial today to have access to many more templates, save out your images on the new transparent background and have the ability to save out larger snapshots, without the Mockup Everything watermark.

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Hold onto Your Hats: the Hat Mockup Template Pack is finally here! http://www.gomediazine.com/news/hold-onto-your-hats-the-hat-mockup-template-pack-is-here/?utm_source=rss&utm_medium=rss&utm_campaign=hold-onto-your-hats-the-hat-mockup-template-pack-is-here http://www.gomediazine.com/news/hold-onto-your-hats-the-hat-mockup-template-pack-is-here/#comments Fri, 04 Apr 2014 14:19:14 +0000 Go Media http://www.gomediazine.com/?p=42926 Ready to realistically mockup your designs and impress the hell out of your clients in one fell swoop? It's as easy as picking up the Hat Mockup Templates Pack and pop your design on one of our high-quality, lovingly layered, shadowed and highlighted PSDs, including our: 5 Panel Hat Ball Cap Beanie Cuffed Beanie (Flat View) Cuffed Beanie (Ghosted, Side View) Flat Billed Snapback Hat Headband Pom Pom Beanie Trapper Hat Trucker Hat Continue Reading »

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Hooray for Hat Mockup PSD Templates!

Ready to realistically mockup your designs and impress the hell out of your clients in one fell swoop?

It’s as easy as picking up the Hat Mockup Templates Pack and popping your design on one of our high-quality, lovingly layered, shadowed and highlighted PSDs, including our:

  • 5 Panel Hat
  • Ball Cap
  • Beanie
  • Cuffed Beanie (Flat View)
  • Cuffed Beanie (Ghosted, Side View)
  • Flat Billed Snapback Hat
  • Headband
  • Pom Pom Beanie
  • Trapper Hat
  • Trucker Hat

Up your game NOW by clicking on this huge link.

 A peek at the goods

Beanie

Beanie

5 Panel Hat

5 Panel Hat

Cuffed Beanie

Cuffed Beanie

Beanie (side view, ghosted)

Beanie (side view, ghosted)

Flat Billed Snapback Hat

Flat Billed Snapback Hat

Ball Cap

Ball Cap

Headband

Headband

Pom Pom Beanie

Pom Pom Beanie

Trapper Hat

Trapper Hat

Trucker Hat

Trucker Hat

What are you waiting for? Head to the Arsenal to step up your game now!

Take me to the promised land!

The post Hold onto Your Hats: the Hat Mockup Template Pack is finally here! appeared first on GoMediaZine.

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