Design insights & tutorials.

Designing the Go Media HQ Workspace

Turquoise Flag-Tip

When Bill Beachy and Chris Wilson approached me about designing the new Go Media headquarters, needless to say I was honored by the invitation to be involved in such an exciting project. Given that Go Media has become synonymous with great design, I knew that this would be a project that would yield some great results.

Project Goals:

  • Create a brand-conscious environment with an industrial feel that embodies the aesthetic of Go Media and is befitting to the spirit of its mission.
  • Achieve a sense of familiarity throughout the space with a recognizable color palette that is relevant to the Go Media brand. Design an environment that will excite and inspire its staff and clients.
  • Incorporate elements that are exclusive to Go Media, while providing an easy-to-navigate floor plan. Feature an abundance of metal and wood to give the interior an industrial, modern feel.

1. Concept Development:

Before any ideas are presented to the client, it is helpful to first establish a rough visual design language by sketching preliminary thumbnails to get initial thoughts onto paper. Through this process of thinking through the rough forms, basic materials, and some details, the big idea starts to take shape. These rough sketches are then assembled and converted into cohesive concepts that are then presented to the client.

Sketches
Sketch

sketch 2
Concept Development
sketch 3

sketch 4

2. The Floor Plan:

One of the primary goals when designing the floor plan was to achieve a sense of openness throughout the office space and be easy to navigate. Initially, in the first two concepts, clean-lined, rectilinear forms were presented. Given the irregular shape of the building, careful consideration was placed on the allocation of space and appropriate clearances between forms. The introduction of curved elements proved to be the appropriate direction to reach a final approved design.

The workstations and project managers area needed to have division from the rest of the space, but not be isolated completely. This was achieved thru the use of half wall partitions with clear glass panels mounted on top. This helps to divide the spaces yet stays true to creating an open environment and adds to the progressive look of the design.

One of the details outlined in the brief was to re-use some of the existing parts of the building in the new design. To deliver on this request, a sliding door from the second floor was used on the back wall of the office to add a bit of interest to this area. Additionally, a wall mural was specified for the back wall, and creative liberty was given to Go Media to come up with a dynamic design.

Plan concepts
plan concepts
Final Plan
final plan

3. Elevations and Reflected Ceiling Plan:

Once the floor plan was approved, then we moved on and started laying out the wall elevations and providing detailed dimensions for the build-out. A ceiling plan was created with fixture specifications that were intended to add to the overall industrial look of the environment.

elevations

4. Details/ Project Managers Area:

Upon entering the office, clients are greeted at the project manager’s area. To help draw attention to this area and designate it as one of the architectural highlights of the space, the following features were incorporated: The partition walls were lowered to 36” height and metal grating and decorative metal panels added to the outside of walls; a free-floating circular soffit comprised of wood and metal was suspended from the ceiling with pendant lights projecting through the soffit; a dark circular pattern was stained into the floor to pick up on the geometry of the ceiling detail.

Two areas with which I needed assistance were the structural details of the floating countertop and suspended ceiling soffit. Thanks to project architect, Charles Beachy, structurally sound solutions were designed to fit within the overall aesthetic of the environment.

Project Manger’s Area
project manager area

The Conference Room:
An additional focal area of the office that features an in-wall aquarium housed in custom maple built-in cabinets, open ceiling, and a square soffit that matches the look of the project managers area ceiling detail. To create a sense of privacy, yet stay consistent with an open feel, an abundance of glass was used on exterior walls, room-divider aquarium was incorporated that can be viewed from both sides, and the suspended soffit was designed with an open grille look. The finishing touch on the conference room is the Go Media logo burned into the top of the table.

Conference Room
conference rom

5. Putting it all together:

After months of conceptualizing, providing multiple versions of the floor plan, and detailing, all of the construction documents are nearing completion and the client is undoubtedly anxious to see what everything will look like together. The final step, from the designer’s standpoint, is to create a 3D illustration of the entire environment.

Establishing an architectural perspective illustration is a 3-part process, I tend not to stray from this process as I’ve found it to be a very efficient way of getting the job done.

  1. Create a rough geometric block-out in SketchUp and set up your final view.
  2. Overlay the block-out to create a final line drawing.
  3. Render the scene with preferred medium. The architectural illustration process will be explained in detail in a later blog.

At this point, all of the colors have not been finalized, so a few color concepts had to be presented before the final palette was approved.

Illustration
illustration

illus

illus

illsu3

illus4

Special thanks to Go Media for trusting me to create what I believe will be a functional and aesthetically pleasing environment for them.

About the Author, Pete Maric

Hi, I’m Pete Maric. I grew up in Cleveland and graduated from The Cleveland Institute of Art. After freelancing for a number of years, I launched Triplet 3D in 2013. I am interested in anything design related, from architecture to animation and am inspired by good books, progressive ideas, and music.
Discover More by Pete Maric

Discussion

We want to hear what you have to say. Do you agree? Do you have a better way to approach the topic? Let the community know by joining the discussion.

  • Erik Cantu

    I would love to see the pictures in a larger size. Seems like you really captured a really great flow to the space.

  • Erik Cantu

    I would love to see the pictures in a larger size. Seems like you really captured a really great flow to the space.

  • http://www.mike-friedrich.com/ Mike

    amazing concept, amazing result!!! looks like a heavens place for working!!

  • http://www.mike-friedrich.com/ Mike

    amazing concept, amazing result!!! looks like a heavens place for working!!

  • http://justcallmesix.com/ six

    awsome!

  • http://justcallmesix.com/ six

    awsome!

  • http://www.zindustry.com/ Dsutin

    looks nice, really cool setup

  • http://www.zindustry.com/ Dsutin

    looks nice, really cool setup

  • Simon H.

    Woaw, I really like how you're explainning your process and showing the step by step progresses and decisions.

    Thanks for sharing !

  • Simon H.

    Woaw, I really like how you're explainning your process and showing the step by step progresses and decisions.

    Thanks for sharing !

  • http://fullclout.com/ Joey Sichol

    I would love to see your mockups in a gallery, full-sized, especially “concept development” and “plan concepts”

  • http://fullclout.com/ Joey Sichol

    I would love to see your mockups in a gallery, full-sized, especially “concept development” and “plan concepts”

  • Jônatan Fróes

    u r crazy!

  • Jônatan Fróes

    u r crazy!

  • http://www.flyguydesigns.com/ Dan

    That space kicks ass. Makes me what to work there. You hiring? :)

  • http://www.flyguydesigns.com/ Dan

    That space kicks ass. Makes me what to work there. You hiring? :)

  • Tim

    awesome post. it's an amazing outcome.

  • Tim

    awesome post. it's an amazing outcome.

  • http://www.we-design.it/ Tobi

    I like your work and i love your workspace!!! Wonderfull

  • http://www.we-design.it/ Tobi

    I like your work and i love your workspace!!! Wonderfull

  • http://picatalks.wordpress.com/ pica-ae

    wow, that's really cool to see how it was all build up

    i wanna work in such an office too! our boss is after a “Clean Desk Policy”… if you never heard of it, feel blessed… lol

  • http://picatalks.wordpress.com/ pica-ae

    wow, that's really cool to see how it was all build up

    i wanna work in such an office too! our boss is after a “Clean Desk Policy”… if you never heard of it, feel blessed… lol

  • http://designawardsgallery.com/ Best CSS Gallery

    Great job, looks like a great place to work in

  • http://designawardsgallery.com/ Best CSS Gallery

    Great job, looks like a great place to work in

  • Ruben

    I'm sure as you stand back, even now, you must be amazed at how your sketch has become reality. Props to you and the rest of the team for the success, thanks for sharing your vision.

  • Ruben

    I'm sure as you stand back, even now, you must be amazed at how your sketch has become reality. Props to you and the rest of the team for the success, thanks for sharing your vision.

  • http://www.get-sorted.net/ Catherine Cantieri, Sorted

    What a beautiful space, and how very very cool to see it develop from the first stages! It looks like your ideas were respected and you were given a lot of creative freedom. That speaks to your reputation as a designer, your relationship with the client, and the wisdom of the client. Excellent work!

  • http://www.get-sorted.net/ Catherine Cantieri, Sorted

    What a beautiful space, and how very very cool to see it develop from the first stages! It looks like your ideas were respected and you were given a lot of creative freedom. That speaks to your reputation as a designer, your relationship with the client, and the wisdom of the client. Excellent work!

  • http://www.novastyle.org/ Jillian

    Gorgeous! well done!

  • http://www.novastyle.org/ Jillian

    Gorgeous! well done!

  • http://www.geniuzdesigns.de/ g3niuz

    really great process,
    the workspace just looks fantastic – so futuristic ;D

    greeeat

  • Chris Wilson

    Pete did an amazing job! Check out more of his work at http://petemaric.com – And to think this is just the top floor of our building. Can't wait to see what he comes up with when we design levels one and two!!!

  • http://www.geniuzdesigns.de/ g3niuz

    really great process,
    the workspace just looks fantastic – so futuristic ;D

    greeeat

  • Wilson Revehl

    Pete did an amazing job! Check out more of his work at http://petemaric.com – And to think this is just the top floor of our building. Can't wait to see what he comes up with when we design levels one and two!!!

  • http://www.crearedesign.co.uk/ Michael Thomas

    Nice concept, You can come and redesign our studio if you like? I am sure we could pay you in coffee and jam donuts! Think of it as a holiday to the UK! Forget that we could just nick that idea, cheers! :-)

  • http://www.crearedesign.co.uk/ Michael Thomas

    Nice concept, You can come and redesign our studio if you like? I am sure we could pay you in coffee and jam donuts! Think of it as a holiday to the UK! Forget that we could just nick that idea, cheers! :-)

  • Martijn

    I feel a bit terrible to say I don't like what they did at all …
    To me it all looks a bit typical and old fashioned …

    The shapes, used materials and colors are not innovative and inspiring. I would feel like working in a chalet.

  • Martijn

    I know that saying that you don't like it is easy.
    So maybe I can explain it by showing you this website. Take a look at the architecture and interior design shown there. You will get what I mean.

    http://coolboom.net/

  • Martijn

    I feel a bit terrible to say I don't like what they did at all …
    To me it all looks a bit typical and old fashioned …

    The shapes, used materials and colors are not innovative and inspiring. I would feel like working in a chalet.

  • Martijn

    I know that saying that you don't like it is easy.
    So maybe I can explain it by showing you this website. Take a look at the architecture and interior design shown there. You will get what I mean.

    http://coolboom.net/

  • http://visual-blade.com/ Daquan Wright

    Amazing, amazing concept art and I really enjoyed the process. Even with creating a website, I've began to realize how important the creative aspect of planning is and how being organized allows for scalability for enlargement in both a user base and content wise. It's great to see all of the steps involved and to see how it is such a force of nature after finally being constructed.

    Amazing work.

  • http://visual-blade.com/ Daquan Wright

    Amazing, amazing concept art and I really enjoyed the process. Even with creating a website, I've began to realize how important the creative aspect of planning is and how being organized allows for scalability for enlargement in both a user base and content wise. It's great to see all of the steps involved and to see how it is such a force of nature after finally being constructed.

    Amazing work.

  • http://www.gomedia.us jeff_finley

    Clean desk policy huh? That sounds harsh! Although I don't want people leaving food or having their desk area trashed, but a perfectly clean desk is impossible!

  • http://www.gomedia.us jeff_finley

    well said

  • http://www.gomedia.us jeff_finley

    Martijn, you're only witnessing v1.0 beta of the Go Media HQ! in 10 years, watch out! :-)

  • http://www.gomedia.us jeff_finley

    Clean desk policy huh? That sounds harsh! Although I don't want people leaving food or having their desk area trashed, but a perfectly clean desk is impossible!

  • http://www.gomedia.us jeff_finley

    well said

  • http://www.gomedia.us jeff_finley

    Martijn, you're only witnessing v1.0 beta of the Go Media HQ! in 10 years, watch out! :-)

  • Levon Gravett

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  • Levon Gravett

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  • Levon Gravett

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  • Neempop

    That is just too cool!

  • Neempop

    That is just too cool!

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    This is so interested! Where can I find more like this?

  • Dan

    Excellent job..
    dizi izle

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  • dizi izle

    I’m glad to see the return of this tutorial. The original was great and full of good tips. Kudos for not only redoing the entire thing but also adding to it. Cool technique used on the fur. Keep the top notch tutorials coming, they are appreciated.

  • Alabazter

    Wow.. amazing keep good work :)

  • Syah Rizal Rosely

    Nice. very nice. I love the way you develop the ideas and showing us the step by step processes.