Design insights & tutorials.

Episode 2: The Commoditization of Design and a Good Customer Experience

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This episode focuses on the commoditization of design and a good customer experience with special guest photographer Dan Morgan of Straight Shooter. We also talk about elevator pitches and the redesign of GoMediaZine with Wilson Revehl.

Listen to the Podcast

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Show Notes:

Go Media Quick Tip: Elevator Pitches

  • What is an elevator pitch?
  • Go Media’s elevator pitch is?
  • Bill’s story at his Business Class.
  • How you can create a better elevator pitch.

What’s Go Media Been Up To?

Wilson Revehl in his studio in Florida

Wilson Revehl in his studio in Florida discussing the new GoMediaZine design

Topic 1: The Commoditization of Design

Special Guest: Dan Morgan in-studio

Special guest Dan Morgan

Veteran photographer Dan Morgan looking handsome

  • Discussion with Liz Hunt and Dan Morgan.
  • Automation of design processes.
  • Oversaturation of competition.
  • Technology makes it easier to produce pro results.
  • Products that solve common design problems.
  • Race to the bottom. How are designers affected?
  • How photographers have dealt with it.
  • Offering consulting and strategy, not just design.
  • Service based agencies getting into the product business.
  • Other products that are commodities – websites, themes, vectors, fonts etc.
  • Selling your own products.
  • Arsenal Marketplace.

Topic 2: Selling the Customer Experience

  • Instead of only selling your skills, talent, expertise, portfolio – sell the experience
  • Rethink what your product is – is it your logo? Or the experience the customer gets while their logo is being designed by you?
  • A well made logo is really the end result. It’s a commodity.
  • Going golfing. Gifts.
  • Never eat alone. Lunch with customers.
  • Messaging, takeaways, project milestones that reward the customer.
  • Good Experiences: Starbucks example.
producer Bryan Garvin in the editing room

producer Bryan Garvin in the editing room

Jeff and Bryan prepping for recording

Jeff and Bryan prepping to record

Links

Credits

Hosts: Jeff Finley and Bill Beachy
Special Guest: Dan Morgan, Wilson Revehl, Liz Hunt
Producer: Bryan Garvin
Recorded at: Go Media

Sponsorship Opportunities

Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at podcast@gomedia.us for sponsorship opportunities.

What Do You Think?

We want to hear what you think about the latest episode of our podcast and what topics you would like to see covered in upcoming episodes. Comment below with your suggestions.

Want More?

Keep learning and listening to other Go Media podcasts.

About the Author, Go Media

Go Media is a creative agency based in Cleveland, OH that specializes in print design, branding, and web development. We are also behind WMC Fest, GoMediaZine, the Arsenal, Mockup Everything and others.
Discover More by Go Media

Discussion

We want to hear what you have to say. Do you agree? Do you have a better way to approach the topic? Let the community know by joining the discussion.

  • http://www.thedesignrange.com/ Alex Singleton

    Another awesome podcast guys! Really enjoying the chatty nature these shows are taking on. -also, thanks for the mention btw, very cool!

    • http://twitter.com/Go_Media Go Media

      Thanks for checking out the podcast, Alex! And thanks for that awesome post about the GoMediaZine redesign! :)

  • http://brentgalloway.me/ Brent Galloway

    This podcast has such great content and I’m really enjoying what it’s shaping into! It’s not only great for learning new information from your guys’ experience, but it’s some casual entertainment as well – at least for me personally :)

    Keep it going and you’ll be guaranteed a share from me every episode!

    • http://twitter.com/Go_Media Go Media

      Awww, thanks so much Brent! Your kind words really made our day! Let us know if you have any suggestions of topics for future episodes. We’d love to hear your thoughts. :)

      • Clancy Pannell

        I’d be interested on Go Media’s take on project management (maybe also some recommended programs or apps), and how you guys handle a slew of projects at one time.

        • http://twitter.com/Go_Media Go Media

          Hey Clancy! That is a very interesting idea. We will keep that in mind for future podcast topics! :)

  • http://twitter.com/josephnicklo Joe Nicklo

    Loved Dan Morgan. Was great hearing his father’s advice from the old days of Advertising.

    • Marissa Mele

      Totally agree! Dan is a rockstar! Thanks for checking out the podcast! :)