I recently purchased a brand new Mac Book Pro and I totally love it. Let’s just face the facts; Apple has the whole user experience nailed. From the moment I opened the mailer and lifted out the beautifully designed, Apple branded box, I was in a state of total euphoria. I had waited so long for this moment and I could not be happier. As I peeled back the plastic coating, making sure not to rip it, and gently set it aside, my anticipation started to grow. I slipped my matte aluminum beauty out of its casing and set it tenderly on my bed. As I slowly slid my fingers across the dull, cold, silver shell, I knew I was in for a treat. Ever so delicately I coaxed the lid open and reached for the small, circular button. I gingerly pressed down and heard the beautiful harmonious tones of my silver sweetheart starting up, I knew my life would be changed forever…I was now a Mac owner.
As the euphoria began to wane and my buyer’s remorse set in, I began to struggle with one thing; the price. Don’t get me wrong, I totally understand the value of buying something that is built from quality materials and meant to last a long time, but I just thought by now these beastly beauties would have come down in price.
Honestly, Apple is no longer the “little engine that could”, they are a freight train tearing through the business world (they even have Microsoft scrambling). I mean think about it, designers typically make smaller salaries and we are constantly asked to pay premium prices for the things we need to do our jobs. Sure, you can “borrow” just about anything you need these days, but I’m talking about being totally legit. Sometimes I wish there was some magic scale that Adobe, Apple, and the rest of these companies could use to adjust the prices of their products to fit the individual that was buying them based on that person’s current financial situation.
Between all the hardware, programs, typefaces, images, and printing supplies necessary to design on a Mac, or a PC for that matter, it seems like a never ending cycle of expenses. Not to mention that we then have to pass those costs onto our customers who often don’t understand the value of design in the long term. (I suppose this is where Apple could be a great example…) I long for the day that I will be able to afford everything I need as a designer without having to worry about where my next meal is coming from! Seriously though, if I had to do it again I wouldn’t change a thing.
As I move my digits over the jet black keyboard and feel the subtle recoil as I release the power button, I still can’t help feeling totally elated. My thoughts begin to focus and I realize, price be damned… this machine is amazing. As I bask in all her glory, I pull the protective foam back over her glossy face and press her sides back together. I rub my hands over her silvery smooth skin as I gently lull her back to sleep, and I realize today was a good day.
Images via Apple.com