Design insights & tutorials.

An Open Letter to Student Designers

Knowville Illustration by Dave Tevenal

About twice a week I will get a letter from a student or young graphic designer that asks me a variety of questions. Typically they are questions like: “How do I get started in the design industry?”, “What software should I study?”, and “How can I work for Go Media?”

After writing lots of very long emails, I thought perhaps I should put together an article of my answers and post it here so that everyone can read it.

I want to stress that these are only my opinions (I’m William A. Beachy). These are not necessarily the opinions of everyone at my firm (Go Media Inc). And, they are only that: opinions. There are a great many ways to design, a great many ways to get into the industry and a lot of different pieces of software. I can only give you my recommendations based on my personal experiences. If I say something that does not fit with what you’re doing don’t necessarily stop what you’re doing, Just take my advice and log it in your brain. Over time you will figure out what works for you.

So here goes.

Does Go Media offer internships?

We do have very few limited internships. We are typically looking for designers that are in their junior year of college. Basically, you need to have enough skills to come in and be a productive employee. While you will learn a lot as an intern here we do not have time to teach designers who do not have a solid set of design skills already in place.

If you’re not in your junior year but you think you have enough skills to be a productive designer then send me a resume, cover letter and 5 samples of your very best work (low resolution jpegs are fine.) Please demonstrate MORE than just an ability to draw or paint. Please send samples of real work that has been produced like a tri-fold brochure, cd package, or web page for example. You can e-mail that to: bill@gomedia.us

Tree by Oliver BarrettWhat software should I learn to use?

Well, this largely depends on what you want to do. Go Media uses mostly what is considered “industry standard” software. I will list the software we use here and talk a little bit about each one.

Adobe Illustrator:
This is by far the most used piece of software in our office. Learn this program! Master it! It is highly underrated. Once you learn all the features of Illustrator you will want to use it more and more. It is particularly good for laying out posters, flyers, brochures, creating logos, etc. You can place images, but this program is all about vector art. If you’re not familiar with vector art, start learning now. This is a huge part of the future of the design industry.

Adobe Photoshop:
No surprise here right? When you say “graphic design” this is the piece of software most people think of. It IS a very important piece of software. You should also learn this program inside and out. It is your #1 piece of software for editing raster (pixel based) artwork.

When most designers come to me they say they “live” in Photoshop. And that typically means they’re creating designs, laying out text and doing everything in Photoshop. I would highly recommend you NOT use Photoshop for layout. Create your artwork, or edit your images in Photoshop then lay out your copy (text) in Illustrator. (Obviously you can, also create a TON of art in Illustrator as well.) *Just make sure you learn all your software and not just Photoshop. Then use each piece of software for it’s optimal purpose. If you do this, you’ll quickly realize that Photoshop is not the end-all be-all program.

orc illustration by Jeff FinleyAdobe Dreamweaver (formerly by Macromedia)
This is the primary piece of software we use for building websites. Some web designers like to go without a visual editor and use notepad. But we are visual people and that’s why we use Dreamweaver. Now any time you use a visual editor like Dreamweaver, it will generate HTML code for you. This is both good and bad. It’s good because it saves time and keeps us from having to memorize tons of code. It’s bad because it can sometimes generate unnecessary or suboptimal code. That’s why it’s important to really learn HTML and CSS like the back of your hand and use Dreamweaver as a tool not a crutch.

Adobe Flash (formerly by Macromedia)
There is currently a HUGE demand for Flash experts. The internet is definitely moving in this direction. Being an amazing print designer is great, but there are really tons of print designers. If you truly want to make yourself very valuable – study Flash and learn action scripting. The demand right now for Flash web designers and programmers is huge. Plus, it’s cool. Also, now that Adobe has bought Flash, all the more reason to master Illustrator – as these programs will be working hand-in-hand with each other.

For those of you interested in motion graphics and animation, we asked Go Media’s master kick-ass animator Haley Saner and he says there is no better software than the Adobe Creative Suite. Adobe After Effects, Photoshop, and Illustrator have become the industry standard for motion artists across the globe. WIth seamless integration, workflow and upgrades that seem to get better and better these programs were literally made for each other. Knowledge of a 3D program like Cinema4D or Maya never hurt anyone either.

Software for video, broadcast, and film:
If you are more interested in visual effects (VFX) and film compositing, I suggest you check out Autodesk’s product line consisting of Combustion, Inferno, or Flame and 3D Studio Max. Apple’s Shake is also great for high end compositing and VFX. Although some compositing and visual effects can be done with Adobe After Effects it was not created nor intended to be used for high end compositing; it is primarily a motion graphics / broadcast design program. So i suggest if you want to work on feature films and do some serious visual effects to go and check out Autodesk and Apple for your software needs.

Also, be sure to check out motionographer.com for the ultimate list of the best motion graphics and design around.

Xpertise Guitar by Dave TevenalShould I bother learning how to draw by hand?

Yes, Yes and Yes. With the advent of all this new technology it seems that young designers mostly skip right over hand drawing and move to the computer. When new designers come into our firm and we’re all drawing, I can see the frustration in their eyes that they didn’t spend enough time learning this valuable skill. Here are some reasons why learning how to draw by hand is SOOOO important:

1. Skills you learn drawing translate directly into the computer.
2. It’s still faster and easier to create many designs by hand.
3. Drawing by hand teaches your brain how to see three-dimensionally through both your eyes and your limbs.
4. Fewer and fewer artists know how to draw by hand, which means it’s more and more valuable. Anyone can open in image and apply the latest Photoshop filter, but who can draw some original flourishes or a human face?

What’s the fastest way to become a good designer?

I highly recommend that you start finding “real world” projects as soon as possible. Volunteer your services for free. The learning experience will be invaluable. And there are SOOOO many people in need of design services. You can walk into just about any business, ask for the owner and offer up your services for free. They will give you projects. There is no substitute for having a real client. This will put you on a fast-track to learning how the real design world works.

Don’t worry if you feel awkward or strange. You will get used to working with clients. This will also make you more valuable to design firms. They need designers that have experience and an ability to work directly with clients. You need to learn how to communicate well and make clients happy.

Studying and experimenting on your computer is great, but nothing can compare to the learning experience of having real projects. It’s easy to layout a poster if you get to make up how much text goes on it. It is a much greater challenge to have a client say: “Here are three pages of copy I need you to fit on this one poster. And make it all big, and make it look great.”

Ozzfest illustration by William BeachyDo you have any advice on how to find a job?

1. Find the company you want to work for and apply there. Don’t limit yourself to the help wanted ads. Obviously they may not be hiring the moment you apply – but don’t give up. Figure out who does the hiring and make them your friend. Stay in touch with them, ask for feedback on your portfolio, send them new work and never ever, ever give up.

2. Make it easy on the company to hire you. Remember that most design firms are not that big. There is not a “human resources manager” whose full time job is to review your portfolio. The hiring is typically done by someone who has three other jobs. So, you need to make the process of hiring you as simple as possible. Give them exactly what they ask for. Follow up with e-mails and a phone call. *Don’t bother them, just make sure they’re not working to stay in touch with you.

3. Design a nice logo and resume for yourself. I am constantly amazed that graphic designers send me standard Microsoft Word template resumes in Century Gothic font. You are a designer! Design a cool logo for yourself. Design an awesome resume. Design a digital portfolio. Better yet, build yourself an online portfolio. Produce an interactive CD with your resume, cover letter and portfolio all rolled into one. Use your design skills!

What does it take to become a member of Go Media?
Well, in addition to having great design skills, I am looking for people with the right attitude. Check your ego at the door and understand that this is a business. We do need to work. We do need to make money. Everything is not a fun project for your favorite band. You have to learn how to communicate well with customers, collaborate with other designers and handle criticism from your co-workers and clients.

funkrush 3d art by Jeff FinleyGo Media is also a young firm that spends most of its money on growing the company. We also sacrifice larger paying projects in order to work on “cooler” artistic projects. The designers that are here are all making monetary sacrifices for these reasons. If you want a fat cushy salary, you’ll probably be working for a much larger firm designing packaging for lawn fertilizer.

Final thoughts:

This world belongs to hard working nice people. When I first got into business I thought I would have to be mean, cold-hearted and conceited to succeed. Fortunately, I have found that not to be the case at all. The good guys DO win. Being nice is more important than being confident. Working hard is more important than being smart. If you are nice and work hard you will find that you accomplish far more than you ever imagined. Follow through on your promises. Have integrity. Accept responsibility for the things that happen around you.

And: GOOD LUCK!

About the Author, William Beachy

I grew up in Cleveland Hts. Ohio and was drawing constantly. As a child I took art classes at the Cleveland Institute of Art and eventually became known as the "class artist." I graduated from The Ohio State University's department of Industrial Design. I have always tried to blend my passion for illustration with Graphic Design. Go Media was the culmination of my interests for both business and art. I'm trying to build a company that is equally considerate of our designers AND our clients.
Discover More by William Beachy

Discussion

We want to hear what you have to say. Do you agree? Do you have a better way to approach the topic? Let the community know by joining the discussion.

  • jorge

    thanks a lot for writing this great article. you’ve clarified many many things for me. best reading in a long time.

    thanks again!

    jorge

  • jorge

    thanks a lot for writing this great article. you’ve clarified many many things for me. best reading in a long time.

    thanks again!

    jorge

  • Genozider

    I dun understand the part where you say dun use photoshop to make the layout.

    Anyway….
    Nice article!

  • bloodboy

    HEY BILL .. You Damn Right :)
    Through my Experience Through The Past Years ..
    It´s defintly like you said.

    And Photoshop is not The MASTER of all The Design. I think the ability to mix the Packages together is The right Way :)

    Best Wishes for GOMEDIA…

    Thanks Tobias

  • bloodboy

    HEy Bill what do you think is it realy good to show Stuff with Skulls in a design Portfolio for hire a Job in a Company ? What Do you think ??

    Thanks

  • Genozider

    I dun understand the part where you say dun use photoshop to make the layout.

    Anyway….
    Nice article!

  • http://www.davidairey.com/blog/the-pros-and-cons-of-working-as-a-freelance-graphic-designer/ David Airey :: Creative Design

    @ Genozider,

    Should you wish to pursue a career in graphic design you must stop yourself mispelling words on purpose.

    Just a little freebie for you.

  • http://www.davidairey.com/blog/the-pros-and-cons-of-working-as-a-freelance-graphic-designer/ David Airey :: Creative Design ::

    @ Genozider,

    Should you wish to pursue a career in graphic design you must stop yourself mispelling words on purpose.

    Just a little freebie for you.

  • bloodboy

    HEY BILL .. You Damn Right :)
    Through my Experience Through The Past Years ..
    It´s defintly like you said.

    And Photoshop is not The MASTER of all The Design. I think the ability to mix the Packages together is The right Way :)

    Best Wishes for GOMEDIA…

    Thanks Tobias

  • bloodboy

    HEy Bill what do you think is it realy good to show Stuff with Skulls in a design Portfolio for hire a Job in a Company ? What Do you think ??

    Thanks

  • http://www.haleysaner.com Haley

    Hey – great article. What are your thoughts on InDesign? Completely useless?

  • http://www.haleysaner.com Haley

    Hey – great article. What are your thoughts on InDesign? Completely useless?

  • http://www.gomedia.us Bill

    In Design is also a great tool. Any time I’m working on a project that has more than 8 pages, I use InDesign. I actually use it somewhat frequently.

    But InDesign is not set up to handle the creation or edit of complex graphics. This is a pure layout program – designed to handle large documents (like 100 page catalogs.)

    So, you have to think out your designs and create most of your art in Photoshop and Illustrator before you open In Design.

  • http://www.gomedia.us Bill

    In Design is also a great tool. Any time I’m working on a project that has more than 8 pages, I use InDesign. I actually use it somewhat frequently.

    But InDesign is not set up to handle the creation or edit of complex graphics. This is a pure layout program – designed to handle large documents (like 100 page catalogs.)

    So, you have to think out your designs and create most of your art in Photoshop and Illustrator before you open In Design.

  • http://www.gomedia.us Bill

    Hey Bloodboy,

    It’s funny – I just had a long discussion with a good friend about the number of skulls in our portfolio.

    My thought is that if you want to draw skulls for a living, then you better put them in your portfolio. You have to SHOW the type of work that you want to GET.

    But…. and there is always a but, If you’re applying for a design job at Ford Motor company, well… I don’t think skulls in your portfolio will help. You better show designs of cars!

    Since Go Media is working for the rock-n-roll industry and targeting a market of males 14-35, well – Skulls is exactly what they want to see!

  • http://www.gomedia.us Bill

    Hey Bloodboy,

    It’s funny – I just had a long discussion with a good friend about the number of skulls in our portfolio.

    My thought is that if you want to draw skulls for a living, then you better put them in your portfolio. You have to SHOW the type of work that you want to GET.

    But…. and there is always a but, If you’re applying for a design job at Ford Motor company, well… I don’t think skulls in your portfolio will help. You better show designs of cars!

    Since Go Media is working for the rock-n-roll industry and targeting a market of males 14-35, well – Skulls is exactly what they want to see!

  • http://www.gomedia.us wilson

    I love it! It may be poignant to the diehard fans of photoshop for everything, but that’d be like a carpenter only ever learning how to swing a hammer. How much are you going to want to hire him when you’ve got a whole house to build?

  • http://www.gomedia.us wilson

    I love it! It may be poignant to the diehard fans of photoshop for everything, but that’d be like a carpenter only ever learning how to swing a hammer. How much are you going to want to hire him when you’ve got a whole house to build?

  • guRl

    Great great GREAT article. I stumbled upon this ‘zine from your main page and am bookmarking you for safe-keeping.

    I have a few questions. You push working our services for free to basically build our portfolio as well as gain invaluable knowledge on clients. What about self-appointed work–or the “work” one does for fun? Should this be included in the portfolio? If so, any tips on how to word it? I’ve used the word hobby to describe these pieces. A friend has said it seems unprofessional to list it this way, and I’m still undecided.

    One last field of questions. How do you handle clients who as you put– give you 3 pages of text to put on a one sheet flyer/poster? I’m sure it will depend on the type of flyer and how it’s distributed, but do you always make it work or do you find yourself going back to them to discuss why their way may not work and give alternatives?

  • bloodboy

    @Bill
    Thanks for your words :)
    Buy The Way I Did paint Skulls for my Skull-Painting Series .. have a look on my Website in the Painting Section and tell me what you are thinking about…

    But I must say .. GOMEDIA KICK ASS !! :)

  • http://www.gomedia.us Jeff

    @quRI: Good questions to ask. Although I didn’t write this article, Bill did, I can still provide my insight. We share very similar beliefs on this sort of stuff.

    So anyway, work you do for yourself can definitely go into your portfolio if you are proud of it! No instead of calling it a hobby, call it “Personal Exploration” or something like that. It makes it sound more professional. As you can see on our site, we have quite a few pieces we do for ourselves that we label that way. Some of that work we are very proud of and want to show it off. And it’s just another way for potential clients to see what you can do.

    And when a client gives you a project and wants an enormous amount of text on it, and you feel that it can be trimmed down or it’s unnecessary, feel free to explain to him/her about it. And work together to find the best solution.

    But if you are forced to make a bad design because a client wants it that way, sometimes you just have to bite your tongue and put together what they are paying you to create. Happens often in the design industry. Where the client simply has an idea in their head but lacks the software to actually carry it out. And no matter how bad it is, they still want it there way. Just gotta do the work, get paid, and move on!

  • http://www.gomedia.us Jeff

    @quRI: Good questions to ask. Although I didn’t write this article, Bill did, I can still provide my insight. We share very similar beliefs on this sort of stuff.

    So anyway, work you do for yourself can definitely go into your portfolio if you are proud of it! No instead of calling it a hobby, call it “Personal Exploration” or something like that. It makes it sound more professional. As you can see on our site, we have quite a few pieces we do for ourselves that we label that way. Some of that work we are very proud of and want to show it off. And it’s just another way for potential clients to see what you can do.

    And when a client gives you a project and wants an enormous amount of text on it, and you feel that it can be trimmed down or it’s unnecessary, feel free to explain to him/her about it. And work together to find the best solution.

    But if you are forced to make a bad design because a client wants it that way, sometimes you just have to bite your tongue and put together what they are paying you to create. Happens often in the design industry. Where the client simply has an idea in their head but lacks the software to actually carry it out. And no matter how bad it is, they still want it there way. Just gotta do the work, get paid, and move on!

  • http://www.gomedia.us Bill

    I think doing self-appointed work is fine… but don’t stop short. For instance, I see a lot of self-appointed work that will be half-done. It might be a web page layout, but it will lack any content. It looks incomplete. Design with a purpose. If you don’t have a client then RE-design something. Find a product at the store and re-design their packaging. Challenge yourself to use all the same copy, but design it so it looks better.

    Or re-design a poster. Once again, use all the same text – but create new art and redesign the layout of the copy.

    I would call these self appointed projects “studies” or “Mock-ups.”

    We are always trying to educate our customers about good design principles. Some get it, some don’t. You have to choose your battles. I will always make an effort to explain to a customer WHY I think the design should be different than what they want – but at the end of the day, they’re paying you. You can then either give them what they want, or drop them. Usually I will give them what they want.

  • http://www.gomedia.us Bill

    I think doing self-appointed work is fine… but don’t stop short. For instance, I see a lot of self-appointed work that will be half-done. It might be a web page layout, but it will lack any content. It looks incomplete. Design with a purpose. If you don’t have a client then RE-design something. Find a product at the store and re-design their packaging. Challenge yourself to use all the same copy, but design it so it looks better.

    Or re-design a poster. Once again, use all the same text – but create new art and redesign the layout of the copy.

    I would call these self appointed projects “studies” or “Mock-ups.”

    We are always trying to educate our customers about good design principles. Some get it, some don’t. You have to choose your battles. I will always make an effort to explain to a customer WHY I think the design should be different than what they want – but at the end of the day, they’re paying you. You can then either give them what they want, or drop them. Usually I will give them what they want.

  • guRl

    Wow–

    Smart, savvy AND quick! You both gave me great answers to take with me in my quest to continually improve. Thanks so much!

  • guRl

    Great great GREAT article. I stumbled upon this ‘zine from your main page and am bookmarking you for safe-keeping.

    I have a few questions. You push working our services for free to basically build our portfolio as well as gain invaluable knowledge on clients. What about self-appointed work–or the “work” one does for fun? Should this be included in the portfolio? If so, any tips on how to word it? I’ve used the word hobby to describe these pieces. A friend has said it seems unprofessional to list it this way, and I’m still undecided.

    One last field of questions. How do you handle clients who as you put– give you 3 pages of text to put on a one sheet flyer/poster? I’m sure it will depend on the type of flyer and how it’s distributed, but do you always make it work or do you find yourself going back to them to discuss why their way may not work and give alternatives?

  • bloodboy

    @Bill
    Thanks for your words :)
    Buy The Way I Did paint Skulls for my Skull-Painting Series .. have a look on my Website in the Painting Section and tell me what you are thinking about…

    But I must say .. GOMEDIA KICK ASS !! :)

  • guRl

    Wow–

    Smart, savvy AND quick! You both gave me great answers to take with me in my quest to continually improve. Thanks so much!

  • http://www.illustratortips.com/ Anonymous

    Great article Bill, and even better discussion afterwards!

    New designers will do well to heed this advice.

  • http://www.illustratortips.com craig

    Great article Bill, and even better discussion afterwards!

    New designers will do well to heed this advice.

  • j.bird

    I would like to know how you guys go about charging clients for design work. What goes into this process and what kind of thought process is involved? If you already have a post about this somewhere else I’m sorry!

  • j.bird

    I would like to know how you guys go about charging clients for design work. What goes into this process and what kind of thought process is involved? If you already have a post about this somewhere else I’m sorry!

  • http://www.gomedia.us Jeff

    Well, throught the years we charged what we thought was right and when we got swamped with work, we raised our rates and then the work would slow down. But then eventually we would get swamped again and we raised our rates as a result. We keep doing that and we eventually went to an hourly rate. I won’t reveal our rates – but I can tell you this – we aren’t cheap, but we’re still undercharging compared to some bigger firms and agencies we know.

  • http://www.gomedia.us Jeff

    Well, throught the years we charged what we thought was right and when we got swamped with work, we raised our rates and then the work would slow down. But then eventually we would get swamped again and we raised our rates as a result. We keep doing that and we eventually went to an hourly rate. I won’t reveal our rates – but I can tell you this – we aren’t cheap, but we’re still undercharging compared to some bigger firms and agencies we know.

  • Gregorio

    Hello, thank you so much for this useful advice, even we are in totally different worlds, (I am from Venezuela and I live in Venezuela) your article help me with a lot of doubts I had, again thank you so much.
    Cheers!
    Gregorio. :)

  • Gregorio

    Hello, thank you so much for this useful advice, even we are in totally different worlds, (I am from Venezuela and I live in Venezuela) your article help me with a lot of doubts I had, again thank you so much.
    Cheers!
    Gregorio. :)

  • Rui

    Very interesting article, quite helpful for aspiring designers like myself. I’m still in the process of education in the field, specifically finished 3 years in a High School course. Worked with a lot of good programs which caused me to get Adobe Illy, and Photoshop myself just so I can further my experience with them on my own time, and I must say, I’ve learned a lot of skills on my own, at home that I easily transfered into the school environment, but education as helped me in terms of the principles of design and such.

    My question is, if your capable of answer. I’m willing to literally climb a mountain to get the ball rolling, I’m driven towards my goal, although, I’m also extremely cautious. Currently I’m looking for a good College and University and have visited 3 in my area, if you can answer. What should I specifically be looking for in the graphics design department to determine if its good? Any suggestions will be much appreciated.

  • Rui

    Very interesting article, quite helpful for aspiring designers like myself. I’m still in the process of education in the field, specifically finished 3 years in a High School course. Worked with a lot of good programs which caused me to get Adobe Illy, and Photoshop myself just so I can further my experience with them on my own time, and I must say, I’ve learned a lot of skills on my own, at home that I easily transfered into the school environment, but education as helped me in terms of the principles of design and such.

    My question is, if your capable of answer. I’m willing to literally climb a mountain to get the ball rolling, I’m driven towards my goal, although, I’m also extremely cautious. Currently I’m looking for a good College and University and have visited 3 in my area, if you can answer. What should I specifically be looking for in the graphics design department to determine if its good? Any suggestions will be much appreciated.

  • http://www.gomedia.us Bill

    Rui,

    This is a highly subjective thing. I’ve only my personal experience to use as reference and I only went to one design school (Ohio State’s Department of Industrial Design – ranked 3rd. in the nation – whatever that means.)

    I think that you need to look into schools, visit them if possible and try to see what fits you. The one big piece of advice I would give is – focus on the technology. Make sure you get into a program that covers all the technology. Even over-learn the technology. Even if you’re not interested in being a programmer, for instance – take some programming classes. I promise they will make you far more valuable to potential employers and I promise in the long run you will be happy that you have more technical knowledge than not. I promise it will come in handy.

    I, for instance, started as a fine arts major at Ohio State. But after one quarter I decided that I wasn’t getting enough technical skills. When I switched over to Industrial design – we got extensive computer training. And when I graduated (way back in 1997) I was far ahead of most of my peers who went to classic design schools like RISD.

    Hope this helps.

    -Bill

  • http://www.gomedia.us Bill

    Rui,

    This is a highly subjective thing. I’ve only my personal experience to use as reference and I only went to one design school (Ohio State’s Department of Industrial Design – ranked 3rd. in the nation – whatever that means.)

    I think that you need to look into schools, visit them if possible and try to see what fits you. The one big piece of advice I would give is – focus on the technology. Make sure you get into a program that covers all the technology. Even over-learn the technology. Even if you’re not interested in being a programmer, for instance – take some programming classes. I promise they will make you far more valuable to potential employers and I promise in the long run you will be happy that you have more technical knowledge than not. I promise it will come in handy.

    I, for instance, started as a fine arts major at Ohio State. But after one quarter I decided that I wasn’t getting enough technical skills. When I switched over to Industrial design – we got extensive computer training. And when I graduated (way back in 1997) I was far ahead of most of my peers who went to classic design schools like RISD.

    Hope this helps.

    -Bill

  • http://www.scyberspace.com Rene (ScyberWolf)

    Wow, I dont like to read much but this sure kept me reading the whole time, thanks for the article, its very helpfull, i’ll be working with you soon :D

  • http://www.scyberspace.com Rene (ScyberWolf)

    Wow, I dont like to read much but this sure kept me reading the whole time, thanks for the article, its very helpfull, i’ll be working with you soon :D

  • Natalie

    Man.. you guys are very impressive! Thank you for all of the great articles! I’m a programmer trying to get my feet wet in this type of stuff. A great inspiration you guys are! Thank you!

  • Natalie

    Man.. you guys are very impressive! Thank you for all of the great articles! I’m a programmer trying to get my feet wet in this type of stuff. A great inspiration you guys are! Thank you!

  • Mike

    Great post…I read the earlier comment about InDesign and how you use it for different works. However, what do you know about the use of Quark in the design industry? At my school we are learning how to use InDesign, but I just got an internship with a company which uses Quark and doesn’t intend to switch anytime soon. Apparently, since InDesign is fairly recent compared to Quark, printers prefer to work with Quark files and design companies are therefore hesitant to switch. So what do you know about how many companies use Quark and how important it is to learn it compared to InDesign?

  • Mike

    Great post…I read the earlier comment about InDesign and how you use it for different works. However, what do you know about the use of Quark in the design industry? At my school we are learning how to use InDesign, but I just got an internship with a company which uses Quark and doesn’t intend to switch anytime soon. Apparently, since InDesign is fairly recent compared to Quark, printers prefer to work with Quark files and design companies are therefore hesitant to switch. So what do you know about how many companies use Quark and how important it is to learn it compared to InDesign?

  • ViejoIvan

    THANKS man; I really apreciatte your words. It gets very frustating trying to draw by hand something and it just doesn’t look like you want to; but you are right, draw is something basic that people in the industry are avoiding.

    From Colombia (Yeah, some of those countrys where the people live in caverns… or at least hollywood movies say so)

  • ViejoIvan

    THANKS man; I really apreciatte your words. It gets very frustating trying to draw by hand something and it just doesn’t look like you want to; but you are right, draw is something basic that people in the industry are avoiding.

    From Colombia (Yeah, some of those countrys where the people live in caverns… or at least hollywood movies say so)

  • ViejoIvan

    THANKS man; I really apreciatte your words. It gets very frustating trying to draw by hand something and it just doesn’t look like you want to; but you are right, draw is something basic that people in the industry are avoiding.

    From Colombia (Yeah, some of those countrys where the people live in caverns… or at least hollywood movies say so)

  • rta

    Awesome post. Thanks so much for the insight. I’m dying to go full-time w/ design and this was very inspiring! TY!

  • rta

    Awesome post. Thanks so much for the insight. I’m dying to go full-time w/ design and this was very inspiring! TY!

  • rta

    Awesome post. Thanks so much for the insight. I’m dying to go full-time w/ design and this was very inspiring! TY!

  • B-rad

    Thanks so much for this great article!!! I’m going to school at a small college in Tennessee and there aren’t many possabilities around here, (that and I can’t Spell). So I’ve been wondering what the best way to get out and get started would be. Great information, and yet again thanks so very much!

  • B-rad

    Thanks so much for this great article!!! I’m going to school at a small college in Tennessee and there aren’t many possabilities around here, (that and I can’t Spell). So I’ve been wondering what the best way to get out and get started would be. Great information, and yet again thanks so very much!

  • B-rad

    Thanks so much for this great article!!! I’m going to school at a small college in Tennessee and there aren’t many possabilities around here, (that and I can’t Spell). So I’ve been wondering what the best way to get out and get started would be. Great information, and yet again thanks so very much!

  • http://larsa333.deviantart.com/gallery/ Lars Viktor Eid

    Hi.
    I’m a boy from the cold contry Norway. I love your works, and this really helps, i’m a first year student at graphical design. I’m gonna take one more year here, then i’m probably going to australia or something to get my bachlor degree.
    you where talking about things like good duys win, and working hard pays off. well i allways do my best, but i’m not quite there yet at the program skills. but i want to work in a firm like yours. i think i can evolve much as a person and a designer there.
    the thing is i really would like you to look at my work and say what you think(chekk my website), and please be totaly sinseer.
    I think my design idea’s are good, i just miss some skills to spice it up. and you said there ain’t nothing like woulentering, well do you have an assignment i can try so you can see how i do?

    thanks so much.
    Lars V.

  • http://larsa333.deviantart.com/gallery/ Lars Viktor Eid

    Hi.
    I’m a boy from the cold contry Norway. I love your works, and this really helps, i’m a first year student at graphical design. I’m gonna take one more year here, then i’m probably going to australia or something to get my bachlor degree.
    you where talking about things like good duys win, and working hard pays off. well i allways do my best, but i’m not quite there yet at the program skills. but i want to work in a firm like yours. i think i can evolve much as a person and a designer there.
    the thing is i really would like you to look at my work and say what you think(chekk my website), and please be totaly sinseer.
    I think my design idea’s are good, i just miss some skills to spice it up. and you said there ain’t nothing like woulentering, well do you have an assignment i can try so you can see how i do?

    thanks so much.
    Lars V.

  • http://larsa333.deviantart.com/gallery/ Lars Viktor Eid

    Hi.
    I’m a boy from the cold contry Norway. I love your works, and this really helps, i’m a first year student at graphical design. I’m gonna take one more year here, then i’m probably going to australia or something to get my bachlor degree.
    you where talking about things like good duys win, and working hard pays off. well i allways do my best, but i’m not quite there yet at the program skills. but i want to work in a firm like yours. i think i can evolve much as a person and a designer there.
    the thing is i really would like you to look at my work and say what you think(chekk my website), and please be totaly sinseer.
    I think my design idea’s are good, i just miss some skills to spice it up. and you said there ain’t nothing like woulentering, well do you have an assignment i can try so you can see how i do?

    thanks so much.
    Lars V.

  • http://larsa333.deviantart.com/gallery/ Lars Viktor Eid

    the thing about the pyramid is kind off a trick. when the lights are off you can’t see the calender. It’s the piece i’m most proud off.

  • http://larsa333.deviantart.com/gallery/ Lars Viktor Eid

    the thing about the pyramid is kind off a trick. when the lights are off you can’t see the calender. It’s the piece i’m most proud off.

  • http://larsa333.deviantart.com/gallery/ Lars Viktor Eid

    the thing about the pyramid is kind off a trick. when the lights are off you can’t see the calender. It’s the piece i’m most proud off.

  • Mahdi

    thanks this really helped.
    it also cleared up some issues.
    nice article.

  • Mahdi

    thanks this really helped.
    it also cleared up some issues.
    nice article.

  • Mahdi

    thanks this really helped.
    it also cleared up some issues.
    nice article.

  • Ivan

    Thanks for the post. Where do you and your team go to stay up to date with the latest, techniques, tips and tricks?

  • Ivan

    Thanks for the post. Where do you and your team go to stay up to date with the latest, techniques, tips and tricks?

  • Ivan

    Thanks for the post. Where do you and your team go to stay up to date with the latest, techniques, tips and tricks?

  • StevenEpic

    oh god where do i start. I have found this arcticle, like a bible. Thanks alot. And i mean ALOT. Im only 15 years old, and i have done some simple things already for some local businesses. i hope one day i work for Go Media. I really love art with all my heart, and Illustrator is my true love. I hope to get some sort of reply, because i really really love the work you guys make. For sure im going to stay put to my career in graphic design, because one day, i WILL work at GO MEDIA.

    Again, Thanks.
    StevenEpic

  • StevenEpic

    oh god where do i start. I have found this arcticle, like a bible. Thanks alot. And i mean ALOT. Im only 15 years old, and i have done some simple things already for some local businesses. i hope one day i work for Go Media. I really love art with all my heart, and Illustrator is my true love. I hope to get some sort of reply, because i really really love the work you guys make. For sure im going to stay put to my career in graphic design, because one day, i WILL work at GO MEDIA.

    Again, Thanks.
    StevenEpic

  • StevenEpic

    oh god where do i start. I have found this arcticle, like a bible. Thanks alot. And i mean ALOT. Im only 15 years old, and i have done some simple things already for some local businesses. i hope one day i work for Go Media. I really love art with all my heart, and Illustrator is my true love. I hope to get some sort of reply, because i really really love the work you guys make. For sure im going to stay put to my career in graphic design, because one day, i WILL work at GO MEDIA.

    Again, Thanks.
    StevenEpic

  • Kyle

    Bill, I want to thank you. You have sparked my dying fire of hope to break into the design industry. I recently graduated from college, and haven’t connected to a company yet. I have been doing some free-lance design for family and friends, but realize that the work won’t last forever.

    Thanks for you opinions!

    Kyle

  • Kyle

    Bill, I want to thank you. You have sparked my dying fire of hope to break into the design industry. I recently graduated from college, and haven’t connected to a company yet. I have been doing some free-lance design for family and friends, but realize that the work won’t last forever.

    Thanks for you opinions!

    Kyle

  • Kyle

    Bill, I want to thank you. You have sparked my dying fire of hope to break into the design industry. I recently graduated from college, and haven’t connected to a company yet. I have been doing some free-lance design for family and friends, but realize that the work won’t last forever.

    Thanks for you opinions!

    Kyle

  • http://www.pinkblot6.deviantart.com pinkblo6

    this a very good read for aspiring artist like me..Thank you for this article, Best wishes for Go Media!

    Joseph Manata
    Philippines

  • http://www.pinkblot6.deviantart.com pinkblo6

    this a very good read for aspiring artist like me..Thank you for this article, Best wishes for Go Media!

    Joseph Manata
    Philippines

  • http://www.pinkblot6.deviantart.com pinkblo6

    this a very good read for aspiring artist like me..Thank you for this article, Best wishes for Go Media!

    Joseph Manata
    Philippines

  • Michael

    Wow. I must say – you guys are some of the most talented artists and designers I have come across in a while. Your different, your unique, your trendy, and furthermore write an article for aspiring designers. I can’t think of any firm that does that. I have never put a reply in a blog in my life – but I somehow feel impelled to type one. I feel unbelievably inspired after browsing the tutorials and looking at your works. Talk about ego check – you guys didn’t just check my ego but I have recently seemed to have misplaced it somewhere! The bookmark is where you guys go.

    *round of applause*

    - Michael

  • http://www.gomedia.us Jeff

    @ michael, thanks for your encouraging words. We really appreciate your thoughts. I am glad you took the time to write, because it inspires us to keep writing more stuff. We’ll be doing video tutorials here really soon!

  • http://www.gomedia.us Jeff

    @ michael, thanks for your encouraging words. We really appreciate your thoughts. I am glad you took the time to write, because it inspires us to keep writing more stuff. We’ll be doing video tutorials here really soon!

  • http://www.gomedia.us Jeff

    @ michael, thanks for your encouraging words. We really appreciate your thoughts. I am glad you took the time to write, because it inspires us to keep writing more stuff. We’ll be doing video tutorials here really soon!

  • Michael

    Wow. I must say – you guys are some of the most talented artists and designers I have come across in a while. Your different, your unique, your trendy, and furthermore write an article for aspiring designers. I can’t think of any firm that does that. I have never put a reply in a blog in my life – but I somehow feel impelled to type one. I feel unbelievably inspired after browsing the tutorials and looking at your works. Talk about ego check – you guys didn’t just check my ego but I have recently seemed to have misplaced it somewhere! The bookmark is where you guys go.

    *round of applause*

    - Michael

  • Michael

    Wow. I must say – you guys are some of the most talented artists and designers I have come across in a while. Your different, your unique, your trendy, and furthermore write an article for aspiring designers. I can’t think of any firm that does that. I have never put a reply in a blog in my life – but I somehow feel impelled to type one. I feel unbelievably inspired after browsing the tutorials and looking at your works. Talk about ego check – you guys didn’t just check my ego but I have recently seemed to have misplaced it somewhere! The bookmark is where you guys go.

    *round of applause*

    - Michael

  • Michael

    Reply back to Jeff:

    Thanks for the reply. Video tutorials sounds like a great idea considering designers are overall “visual” people. I really am trying to get more fluent with my illustration skills – these tutorials really help, and I think video tutorials will make a huge impact not only on me but other designers who are trying to breach into a similar genre as I.

    Quick question for you…
    What do you recommend is the best scenario for me as for as advancing in illustrations? I am an OK artist (I wasn’t one of those 5 year old prodigies in school!) – but basically I want to learn how to draw better. Do I take art classes on my days off? Currently , I design professionally at a Marketing Company here in NYC. My time is really cut thin – can I find the time to take classes…possibly.
    As far as from sketch to PC, I think I am OK when it comes to that I am pretty knowledgeable (I think) when it comes to Illustrator and Photoshop (but again I don’t know!) I am completely self-taught and never picked up a book or took a class. I don’t know if there are better ways of doing things or if I am possibly missing things – because I really have never watched and sat with an artist that was unbelievable (seen plenty of OK ones) so I have no way of really comparing myself.
    So basically I feel like I am at a point in my career where I want to try new things – I am comfortable with a variety of software, I love designing and I want to take my career (and myself) to the next level. At the moment I am a creative director where I am and I HATE IT – I do some designing…but more managing – I am thinking about moving on from here and I just want to design….design…design!

    Any feedback would be very much appreciated.
    - Michael

  • Michael

    Sorry to double post.

    …Basically what I am trying to say (I just proof read and realized I didn’t get my point across):

    I feel like I am at a wall. I don’t know what to do next – and I am all over the place! So I am basically asking for some direction (Ahh, I finally asked the question!).

    Anyway, I realize this isn’t GoMedia’s psychiatry blog so I’ll stop typing now.

    Again, any help is appreciated.
    -Michael

  • Michael

    Reply back to Jeff:

    Thanks for the reply. Video tutorials sounds like a great idea considering designers are overall “visual” people. I really am trying to get more fluent with my illustration skills – these tutorials really help, and I think video tutorials will make a huge impact not only on me but other designers who are trying to breach into a similar genre as I.

    Quick question for you…
    What do you recommend is the best scenario for me as for as advancing in illustrations? I am an OK artist (I wasn’t one of those 5 year old prodigies in school!) – but basically I want to learn how to draw better. Do I take art classes on my days off? Currently , I design professionally at a Marketing Company here in NYC. My time is really cut thin – can I find the time to take classes…possibly.
    As far as from sketch to PC, I think I am OK when it comes to that I am pretty knowledgeable (I think) when it comes to Illustrator and Photoshop (but again I don’t know!) I am completely self-taught and never picked up a book or took a class. I don’t know if there are better ways of doing things or if I am possibly missing things – because I really have never watched and sat with an artist that was unbelievable (seen plenty of OK ones) so I have no way of really comparing myself.
    So basically I feel like I am at a point in my career where I want to try new things – I am comfortable with a variety of software, I love designing and I want to take my career (and myself) to the next level. At the moment I am a creative director where I am and I HATE IT – I do some designing…but more managing – I am thinking about moving on from here and I just want to design….design…design!

    Any feedback would be very much appreciated.
    - Michael

  • Michael

    Reply back to Jeff:

    Thanks for the reply. Video tutorials sounds like a great idea considering designers are overall “visual” people. I really am trying to get more fluent with my illustration skills – these tutorials really help, and I think video tutorials will make a huge impact not only on me but other designers who are trying to breach into a similar genre as I.

    Quick question for you…
    What do you recommend is the best scenario for me as for as advancing in illustrations? I am an OK artist (I wasn’t one of those 5 year old prodigies in school!) – but basically I want to learn how to draw better. Do I take art classes on my days off? Currently , I design professionally at a Marketing Company here in NYC. My time is really cut thin – can I find the time to take classes…possibly.
    As far as from sketch to PC, I think I am OK when it comes to that I am pretty knowledgeable (I think) when it comes to Illustrator and Photoshop (but again I don’t know!) I am completely self-taught and never picked up a book or took a class. I don’t know if there are better ways of doing things or if I am possibly missing things – because I really have never watched and sat with an artist that was unbelievable (seen plenty of OK ones) so I have no way of really comparing myself.
    So basically I feel like I am at a point in my career where I want to try new things – I am comfortable with a variety of software, I love designing and I want to take my career (and myself) to the next level. At the moment I am a creative director where I am and I HATE IT – I do some designing…but more managing – I am thinking about moving on from here and I just want to design….design…design!

    Any feedback would be very much appreciated.
    - Michael

  • Michael

    Sorry to double post.

    …Basically what I am trying to say (I just proof read and realized I didn’t get my point across):

    I feel like I am at a wall. I don’t know what to do next – and I am all over the place! So I am basically asking for some direction (Ahh, I finally asked the question!).

    Anyway, I realize this isn’t GoMedia’s psychiatry blog so I’ll stop typing now.

    Again, any help is appreciated.
    -Michael

  • Michael

    Sorry to double post.

    …Basically what I am trying to say (I just proof read and realized I didn’t get my point across):

    I feel like I am at a wall. I don’t know what to do next – and I am all over the place! So I am basically asking for some direction (Ahh, I finally asked the question!).

    Anyway, I realize this isn’t GoMedia’s psychiatry blog so I’ll stop typing now.

    Again, any help is appreciated.
    -Michael

  • http://myspace.com/vitabrevis06 Scratch

    Thanks for this article! It brought a lot of things together for me, and brought a little light to the end of my tunnel.

    I appreciate it, keep em coming!

  • http://myspace.com/vitabrevis06 Scratch

    Thanks for this article! It brought a lot of things together for me, and brought a little light to the end of my tunnel.

    I appreciate it, keep em coming!

  • http://myspace.com/vitabrevis06 Scratch

    Thanks for this article! It brought a lot of things together for me, and brought a little light to the end of my tunnel.

    I appreciate it, keep em coming!

  • Anne Kristine Carillo

    thanks for this article! you really inspired many designers like me! thanks a lot!

  • Anne Kristine Carillo

    thanks for this article! you really inspired many designers like me! thanks a lot!

  • Anne Kristine Carillo

    thanks for this article! you really inspired many designers like me! thanks a lot!

  • http://www.kapridesign.com/ Peter

    That last part kinda gave me a warm feeling haha. Really nice article, and in my short carreer I’ve already much of this to be true.

    Thanks.

  • http://www.kapridesign.com/ Peter

    That last part kinda gave me a warm feeling haha. Really nice article, and in my short carreer I’ve already much of this to be true.

    Thanks.

  • http://www.kapridesign.com/ Peter

    That last part kinda gave me a warm feeling haha. Really nice article, and in my short carreer I’ve already much of this to be true.

    Thanks.

  • http://www.geoffmay.com Geoff May

    Great article, Bill. I remember working at an ad agency and the Art Director forced me to layout a series of brochures in Photoshop. When I suggested doing it in Illustrator or even InDesign, he got pretty pissed. Funny stuff.

  • Dan

    Excellent job..
    dizi izle

  • http://www.jakestevensdesign.com Jake Stevens

    There’s a lot of great stuff in there. Though, I am a bit perplexed as to why you’d use Illustrator over InDesign for page layout needs