Design insights & tutorials.

How to Dominate the T-Shirt Design Biz

Turquoise Flag-Tip

Edit: The book is out and available to purchase at

It won’t be long now.

But it could be shorter.

Jeff Finley’s first ebook Thread’s Not Dead is almost ready for release. Although officially slated for Tuesday April 19th, you can get the book two weeks early and 10% off just by entering your email here.

Jeff has put a ton of effort into making Thread’s Not Dead the definitive guide to success in the graphic tee industry. The ten chapters draft a blueprint for success:

  1. An Artist with a Dream
  2. Freelancing
  3. Designing for Tees
  4. Design Techniques and Tutorials
  5. Printing & Production
  6. Branding & Marketing
  7. Sales & Fulfillment
  8. Going Big Time
  9. Conclusion & Next-Actions
  10. Case Studies & Interviews

The nitty-gritty how to parts of the book are set against the backdrop of Jeff’s personal journey from a young designer to a big-time veteran. The contributers to Thread’s Not Dead read like a who’s who of design and business rockstars in the last decade, and their combined client list is wild:

  • Matt Wigham, founder of Indie Labs. He created Emptees, Big Cartel and Pulley.
  • Jeffrey Kalmikoff, VP of product at SimpleGEO. He was formerly CCO at Threadless and Director of Design & UX at Digg.
  • Marc Hemeon, Director of UX at Oakley. Formerly Design Lead at Digg and CTO and Partner of Design by Humans and Teefury.
  • Mark Capicotto, designer and founder of Glamour Kills, one of the great success stories to arise out of the indie apparel design community.
  • Rob Dobi, designer and entrepreneur. Clients include Thursday, Teen Magazine,and Fall Out Boy. He has his own clothing brand called Full Bleed.
  • Maxx242, illustrator and designer with 13 years industry experience. Clients include Famous Stars and Straps, Miami Ink, Fox Racing, and Blink 182.
  • Angryblue – respected poster artist and t-shirt designer for over 5 years. Clients include Slayer, Nine Inch Nails, Harley Davidson, and Guns and Roses.
  • Jamie Tallerico, designer at Abercrombie & Fitch. He was formerly a designer at Atticus Clothing, American Eagle, and Art Director at XVLA Denim.
  • Horsebites – freelance illustrator currently working with The Black Axe. He has over 6 years experience designing for the punk and hardcore scene. Clients include Fall Out Boy, Strike Anywhere, and No Idea Records.
  • Ben Scrivens, founder of the horror t-shirt brand Fright Rags. He has been a major client of countless designers in the indie t-shirt community.
  • Brandon Rike, freelance designer nearly 10 years experience designing for bands and indie apparel companies. Clients include Linkin Park, Deftones, and Billy Joel.
  • Munk One, illustrator and designer with 11 years in the apparel business. He has worked for Wilson Sporting Goods, Blink 182, and Kid Robot.
  • Kelly Kiernan, founder of Cure Apparel. Diagnosed with Type 1 Diabetes in 2005, launched Cure Apparel to raise awareness and funds for diabetes research.
  • Adam Hendle, designer, blogger, founder of I Am the Trend and ShirtLaunch.
  • Jon Kruse, designer and founder of How To Start a Clothing Company. He also has his own apparel company Mediocre Clothing.
  • Dave Pearson, founder of apparel brand Paint the Stars. Has worked with wellknown designers in the indie apparel design community.
  • LT Magnotto, expert color separator for Jakprints. He has over 6 years experience preparing t-shirt designs for screen printing.
  • Rikki B, illustrator and designer. She curiously made a name for herself winning design contests at Design by Humans and

dominate the apparel industry

Um, yea. Thread’s Not Dead is definitely one of those get-off-my-ass-I-just-figured-it-all-out kind of books. You know, the ones that keep you from eating & sleeping all weekend? The kind of book you can hardly finish because you keep putting it down to DO STUFF.

  • threads not dead book

    Download your free chapter of our best selling strategy guide.

    If you enjoyed this post, you'll love Thread's Not Dead written by Go Media's own Jeff Finley! Start your own clothing company and become the next Mark Ecko, Obey, or Johnny Cupcakes! Learn how to dominate the graphic tee business and become the next legendary t-shirt designer. Live the dream!

About the Author, Adam Wagner

I'm a marketer, designer, armchair singer/songwriter, wannabe theoretical physicist/philosopher and recent college grad trying to pack as much living as possible into each day. Working at Go Media makes this pretty easy. Catch me on Twitter!!
Discover More by Adam Wagner


We want to hear what you have to say. Do you agree? Do you have a better way to approach the topic? Let the community know by joining the discussion.

  • Simon H.

    Just can’t wait. To have helped a tiny bit during its elaboration, this is gonna be as awesome as can be.

  • Merineo

    would a hard copy be available as well?

    • Simon H.

      I think that right now it’s not in the cards, because it’s too expensive and time consuming.

  • Jasper Wiese

    Looking good my friends

  • ankara web tasarım

    thanks share

  • özel ders

    thank for all info

  • louis vuitton replica handbags

    never think to design t shirt poster ,thanks for sharing

  • Anonymous

    Designing of Website Templates or Joomla Website Templates or Design of any shirts.All needs creativity.Creative people do these kind of tasks.

  • Dina Barbosa

    Hello, I inserted my email weeks ago, because I want to buy the ebook.
    What should I do to have the discount during the purchase process?

    Thank you! :)

    • Anonymous

      If you signed up on the list you should have been emailed a coupon code. Just enter that code after adding the ebook to your cart. There will be a “discount code” box.

  • dr mustafa eraslan

    Thank you for that

  • panax

    Thanks for the advice, this was a great project with my son

  • panax

     That, and how you handle gradients and selecting objects