Design insights & tutorials.

15 Awful Mistakes Made by Designers in the Music & Apparel Industry – 2 of 3

Turquoise Flag-Tip

This is part two of the 3-part mistakes series. The first one, in case you missed it, covered issues such as undercharging, typography, unprofessionalism, over promising, and the lack of understanding of apparel production. It was well received and a lot of people posted their comments. It was a pleasure reading all of them.

I’ve picked the brains of 9 great designers:

Rob Dobi Dan Mumford Derek Deal
Jimiyo Geoff May Justin Ryan
Laurie Shipley AJ Dimarucot Jimmy Heartcore

So without further ado, here are 5 more mistakes made by designers in the music and apparel industry.

6. LACK OF ORIGINALITY

Some designers have developed a style that is instantly recognizable such as Shepard Fairey, Rob Dobi, Derek Hess, Hydro74, and Angryblue. They’re highly coveted and sought out for that style. A lot of designers today simply try to mimic the style of others, and oftentimes, it is the client asking them to do this! Like I said in an older article, I get asked to “Make it look like Affliction” all the time.

Don’t completely cave in to what clients ask for, you have to leave a little room for your own aesthetic. If a client wants a certain type of imagery, make it your own rather than doing the obvious. A big mistake is failing to establish your own style, your ultimate goal as a designer should be to have someone see a shirt and instantly know it is yours. – Rob Dobi

Be Yourself

Rob also goes on to talk about biting trends:

No more silly shirts with huge text, food, cartoony animals with sunglasses, and anything else that looks like a third grader doodled them in their notebook. This style will look dated and completely immature in a few years. There is a reason why tees didn’t look like this in the punk / indie community a few years ago, mainly because it is a passing trend among fifteen year old girls who will flee the scene just as quick as they came. Glamour Kills has this market down to a science, every other brand that imitates it just ends up looking like they are riding GK’s coat tails. – Rob Dobi

If a designer can develop their own style, or spin on another style, this will greatly benefit them in the long run. Also, if a designer is TOO versatile, they will often be overlooked because nothing they do stands out from the crowd. Being a jack of all trades but a master of none only gets you so far.

I think some designers are so eager to break into the industry, that they end up just re-hashing tired concepts or ripping off other people’s styles. Most of my favorite designers infuse a lot of their own personalities and interests into their work, which in turn separates them from a flock of would be designers. I don’t think there’s any reason why you can’t be an ‘artist’ as well as a hired gun. Just be honest with yourself, maintain your own personal aesthetics and if you’re luckily you’ll start getting more work that vibes with your personality. – Derek Deal

Slater Rip

In addition to just following trends, there are people who call themselves designers who outright steal or rip off other people’s hard work. You are seeing this more and more today. There are countless threads on Emptees about various instances and websites completely devoted to pointing out design thieves.

But what constitutes ripping? I know I have a few designers I admire whose techniques I study and try to implement into my own work. Is that ok? Everyone knows that every creative piece of work done today is a copy of something else in the past.

I think sometimes designers use inspiration for a piece (which is totally cool), but then unintentionally use too much from it, thus resulting in a rip. – Chris Sandlin

Westside Mordor ManticoresAs a result of the constant ripping that is pointed out on Emptees, a little “club” called the Manticores was formed. The Manticores (short for West Side Mordor Manticores) were formed to help police and publicly shame individuals who steal or rip off other artists. Sometimes the acts are completely embarrassing to the individual who decided to steal someone’s design, and this drastic measure of public humiliation might deter thieves from ripping in the future. I called myself a “member” of the Manticores, but I personally try to keep my opinions professional and mature. If I get ripped, I try to go about it in a professional manner. In fact, I wrote an article about what to do if you get ripped. I haven’t been following the Manticores much lately, but from what I heard, they no longer exist.

This is a great thread by Edgil who is an amazing illustrator. He admits to ripping off another artist in his early career and how he didn’t think it was so wrong until it happened to him. It’s a good honest story. He’s since become one of my favs on Emptees.

What about using stock artwork? As you know, Go Media sells vector packs and other stock on the Arsenal. We promote them to other designers and encourage them to use the artwork in their designs. Using stock is completely legal when used within the terms of use, but isn’t that being unoriginal?

Not necessarily. You can be original and use stock to save time on your project. Think of new ways to utilize it. We would much rather see someone buy our stock and use them in a way we haven’t seen before or add them to an illustration that WAS original. I’m sure other designers who create stock artwork feel the same.

7. Not Following Directions

No Skulls Idiot

You’ve always heard that communication is key. Young designers and even experienced ones lose jobs because they don’t follow directions or listen to what the client really wants.

It is better to err on the side of communicating too much than not enough. During business affairs, make sure to communicate often, ask many questions, and make sure you get a clear idea of what the client desires. There is no shame to say that you aren’t certain of the direction the art is to go, if you validate the seemingly negative statement by letting them know that you want to ensure they are getting the product they desire and will be totally satisfied. – Jimiyo

Here’s a common situation to avoid: You get a new t-shirt design job for a band you’re really excited about. You jump in and start drawing and before you know it, you’re 4 hours in and really tightening up your linework and colors. You post your first set of proofs and the client writes back and is upset. What the heck happened? It was one of your best designs yet!

“I told you in the beginning I didn’t want skulls or anything related to the human form. I said less than 3 colors on a shirt color THAT IS NOT BLACK.” – angry client

Woops. You just failed. You look back at the project description (or email in some cases) and see it was all explained already in plain English. The client is not happy and thinks you’re an idiot. This is a sure fire way to lose clients. Not to mention you wasted 4 hours of your own time that you’re probably not getting paid for.

Make sure you read directions and listen to your client. If you’re not sure then ask!

8. Not utilizing the medium to its fullest

When designing for print or apparel, designers often forget or ignore the medium that allows them such creativity in the first place. Mr. Mumford had a strong opinion about this as well. In this case about doing CD Packaging:

I like to try and think carefully about what’s placed next to what and how you can use the on-body design of the CD sitting in the tray to good effect or tell a narrative throughout the booklet. I generally do all layout for the CDs and vinyl I work on, and because of that I always try and make as complete a package as I can. – Dan Mumford

Print design is more about just pretty graphics

And Go Media’s own Chris Comella has a passion for packaging. He’s a really hands-on designer and is often seen printing and folding his own packaging mockups out of plain paper. He adds:

Now that people are downloading all their music, its forcing designers to add value to the tangible CDs they work on. Alot of artists are cutting down their CD runs and embellishing their actual packaging…making it more of a ‘collectors item.’ This approach opens the floodgates in terms of production techniques and finishes that transform run of the mill packaging into more personal experiences. Alternative packaging and specialty productions really nail down the idea that the good is in the detail. – Chris Comella

I like the way Chris appreciates the physical medium of the project. Not just the graphics or what can be done in Photoshop or Illustrator. I am actually going to get him to write a complete article on packaging and how it makes you a better designer. Look for that soon.

As far as apparel goes, the past 5 years have seen major improvements. It’s no longer just the front and center chest graphics. With printers like Design by Humans and Amb3r able to print just about ANYTHING, pushing the envelope of what can be printed on a t-shirt is as important as ever. Just for an example, Oliver’s Concentric Downpour tee utilized both the front and back in a unique way. And AJ Dimarucot (aka Collision Theory) is someone I see that enjoys experimenting with apparel medium.

9. Lack of respect for fellow designers

Maylene and the Sons of Disaster by Oliver BarrettMost designers that email me are usually very nice and respectful. But some out there can be little brats that need a spanking.

These brats are seen trolling message boards, calling people faggots and telling people that their designs suck and they’re rips of another designer’s style. These are the same people that commit the ripping/stealing mistake. They do not care about other designers or their property. They are out to get attention. In fact, I shouldn’t even say they are designers.

Laurie Shipley told me she takes offense when other designers try to make her divulge client contact information:

I’ve noticed recently that a lot of designers just starting out are asking some more experienced designers to offer up their contacts like it ain’t no thang! This is absolutely a huge FAIL in art community etiquette, it’s mind blowing. You gain knowledge and insight by working within the industry. Building up a contact list doesn’t always come easy, and to have someone expect you to just hand it out is disrespectful. – Laurie Shipley

Karma.  Enough said.

Another example is after we spend a few days writing a tutorial, we have a few people who like to spoil the show and rip into it. We appreciate constructive criticism but we laugh when we get comments like this on Dave’s Gigposter Design tutorial.

Yah, that was like, “Take trite design convention #1, add Trite Design Conventions #2 and #3, and blamo.” Also, you didn’t put The Fall Of Troy first because you like them more. You put em first, because the design problem here would have been to put the Deftones first (they certainly would have been the headliner). So instead of solving a design problem, you used a bad example of how to work-around your issue. It’s obvious that if a promoter came to you with this project, that it would be rejected. He’s more worried about the tickets the Deftones pull in, not Fall of Troy. As a design tutorial — C+ As a design problem solved? — F- – Some insecure designer

Showing respect for your fellow designers can benefit you in the long run a few ways.

  • They refer clients to you if they’re overworked
  • They link to your site from theirs
  • They offer their own tips and advice

10. Delivering Files before Getting Paid

This seems like a no-brainer but it happens. It happens to us from time to time and it costs us a lot of money. There is nothing worse that spending 10-20 hours on a design and then sending out the print ready files before you get paid. The client is NOT going to pay you once they have received the final files, unless you’ve already established a working relationship with them and know they will pay later.

If you’ve given the client artwork without getting paid, you might be out of luck. If the client doesn’t want to pay you, and they have your artwork it might not be worth it to you to pursue legal action… It’s an expensive lesson to learn. – Jimmy Heartcore

I did this once and learned the hard way. They didn’t pay me fully because they claimed that they didn’t use the art. Nowadays, I only send final art after getting fully paid. – AJ Dimarucot

Get Paid First

To sum up, be original, pay attention and follow directions, experiment with printed materials, show respect to fellow designers, and never release your files before getting paid (unless you have worked out a deal you both agree to).

The next 5 mistakes are coming up shortly. Subscribe via email to get notified about new posts.

  • threads not dead book

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    If you enjoyed this post, you'll love Thread's Not Dead written by Go Media's own Jeff Finley! Start your own clothing company and become the next Mark Ecko, Obey, or Johnny Cupcakes! Learn how to dominate the graphic tee business and become the next legendary t-shirt designer. Live the dream!

About the Author, Jeff Finley

I'm a partner at Go Media, a Cleveland web design and development firm. We also specialize in print design and branding. I started Weapons of Mass Creation Fest and wrote the book Thread's Not Dead, teaching artists and designers how to start a clothing company. In my spare time, I write songs and play drums in Campfire Conspiracy. I'm a happy husband and an aspiring b-boy and lucid dreamer.
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Discussion

We want to hear what you have to say. Do you agree? Do you have a better way to approach the topic? Let the community know by joining the discussion.

  • brian

    always make sure you get paid before your client flakes out

  • brian

    always make sure you get paid before your client flakes out

  • http://solamstutz.carbonmade.com solamstutz

    Yeah, I can’t stress enough how important it is to get paid before you send the final files. It’s happened to me more than once when i first started out where I client wouldn’t pay for art because they “decided not to use it.” lame.

  • http://solamstutz.carbonmade.com solamstutz

    Yeah, I can’t stress enough how important it is to get paid before you send the final files. It’s happened to me more than once when i first started out where I client wouldn’t pay for art because they “decided not to use it.” lame.

  • ChequeredManiac

    Great sequel. And we all know sequels are mostly flops. Looking forward to part 3.
    In the end can you make this a pdf tutorial like the cd cover for Hollywood Ave. That was great.

    I have to admit I’ve made the payment mistake twice now, third times the charm. It also cleared up some reservations about using stock and the vector packs, thought I was a bit of a fraud because I wasn’t making much of my artwork myself. Great advice on the knowing your medium too. Its time to take that cd case apart, or the box my mac came in. (Apple do killer packaging)

    As always, thanks for another great article Jeff.

  • http://www.WarGraphicArts.com WAR

    I totally agree with the sending files before you get paid mistake. It’s a hard lesson learned, but happens more often than not. It’s really crazy what some people will expect from a artist, some are just looking for slave labor, all work and no pay.

    Overall, every mistake that you mentioned are great examples of what most designers shouldn’t do.

  • http://www.WarGraphicArts.com WAR

    I totally agree with the sending files before you get paid mistake. It’s a hard lesson learned, but happens more often than not. It’s really crazy what some people will expect from a artist, some are just looking for slave labor, all work and no pay.

    Overall, every mistake that you mentioned are great examples of what most designers shouldn’t do.

  • http://www.afruit.com A.Fruit

    Amen.

    I have to comment on the paying thing one more time, as my predecessing commenters already have. It’s not just to assure that you get paid (which is priority #1), but also to promote a timely payment as well.

    Some clients would/will pay, even if they do get the final files, but they put it off because it it’s not an intrinsic step in competing what they need.

    Dangle the carrot.

  • http://www.afruit.com A.Fruit

    Amen.

    I have to comment on the paying thing one more time, as my predecessing commenters already have. It’s not just to assure that you get paid (which is priority #1), but also to promote a timely payment as well.

    Some clients would/will pay, even if they do get the final files, but they put it off because it it’s not an intrinsic step in competing what they need.

    Dangle the carrot.

  • http://www.afruit.com A.Fruit

    *completeing

  • http://www.afruit.com A.Fruit

    *completeing

  • http://www.dunlapstudios.com Drew

    You guys are awesome!

  • http://www.dunlapstudios.com Drew

    You guys are awesome!

  • http://jonmack.co.uk Jon MacKinnon

    Once again coming to back up the make sure your client pays act. I’ve had one too many people try to screw me over. As I’m just starting out, I’ve been kinda lenient, you know I’ve only just finished school and I’m going freelance straight away and it’s a pretty big deal, so when you get your first decent job you think, hell yeah gotta make this one count, so you do whatever you can to make them happy, massive failure. I’ve had it bite me in the ass once or twice already, so now I’m keeping my wits about me, never releasing the final files, or website, until payment is in my hands. If they don’t pay, then they don’t get.

  • http://jonmack.co.uk Jon MacKinnon

    Once again coming to back up the make sure your client pays act. I’ve had one too many people try to screw me over. As I’m just starting out, I’ve been kinda lenient, you know I’ve only just finished school and I’m going freelance straight away and it’s a pretty big deal, so when you get your first decent job you think, hell yeah gotta make this one count, so you do whatever you can to make them happy, massive failure. I’ve had it bite me in the ass once or twice already, so now I’m keeping my wits about me, never releasing the final files, or website, until payment is in my hands. If they don’t pay, then they don’t get.

  • Greg

    Nice post, and really true! :)

  • http://www.geoffmay.com Geoff May

    With new clients I require half up front and the second half once the job is done. Once I receive the second payment I send over the print ready files. Once I’ve built up a good working relationship and know they’re not flakes I might waive the 50% up front fee but I STILL don’t send the files over until I’m paid. Daddy gots ta get P-A-I-D!!

  • http://www.geoffmay.com Geoff May

    With new clients I require half up front and the second half once the job is done. Once I receive the second payment I send over the print ready files. Once I’ve built up a good working relationship and know they’re not flakes I might waive the 50% up front fee but I STILL don’t send the files over until I’m paid. Daddy gots ta get P-A-I-D!!

  • Vince

    Loved the first one, and loving this on even more.

    I’ve made the payment mistake once, and I’ll never do it again.
    I sent the work to the client and didn’t receive any money for like a month. After long discussions i finaly received it^^

  • Vince

    Loved the first one, and loving this on even more.

    I’ve made the payment mistake once, and I’ll never do it again.
    I sent the work to the client and didn’t receive any money for like a month. After long discussions i finaly received it^^

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  • edgillustrator

    good thread, and thanks for the mention :]

  • edgillustrator

    good thread, and thanks for the mention :]

  • bryan

    I agree with you John Mac Kinnon. Almost all new designers ( such as myself ) have made the mistake of releasing files before being paid. There isn’t a worse feeling in the world when after scratching your head for a few days wondering where your client went then realizing you’ve been taken for a ride. It’s too bad there are clients out there who try to screw you all the time, but it happens, and for most people it’s a mistake you only make twice.

    Great thread by the way, + the site is awesome as always. Thanks

  • ChequeredManiac

    Great sequel. And we all know sequels are mostly flops. Looking forward to part 3.
    In the end can you make this a pdf tutorial like the cd cover for Hollywood Ave. That was great.

    I have to admit I’ve made the payment mistake twice now, third times the charm. It also cleared up some reservations about using stock and the vector packs, thought I was a bit of a fraud because I wasn’t making much of my artwork myself. Great advice on the knowing your medium too. Its time to take that cd case apart, or the box my mac came in. (Apple do killer packaging)

    As always, thanks for another great article Jeff.

  • xGREGx

    Nice post, and really true! :)

  • http://www.colorburned.com Grant Friedman

    Nice post.

  • http://www.colorburned.com Grant Friedman

    Nice post.

  • Chantwan

    Thanks, all the anxiety building up from the wait to read exactly what I’ve done. Everything from high resolution jpeg’s of the artwork in progress to final tiff’s, and pdf’s. The guilty feeling is major, but now I realize it’s my fault. Again thanks great information.

  • Chantwan

    Thanks, all the anxiety building up from the wait to read exactly what I’ve done. Everything from high resolution jpeg’s of the artwork in progress to final tiff’s, and pdf’s. The guilty feeling is major, but now I realize it’s my fault. Again thanks great information.

  • bryan

    I agree with you John Mac Kinnon. Almost all new designers ( such as myself ) have made the mistake of releasing files before being paid. There isn’t a worse feeling in the world when after scratching your head for a few days wondering where your client went then realizing you’ve been taken for a ride. It’s too bad there are clients out there who try to screw you all the time, but it happens, and for most people it’s a mistake you only make twice.

    Great thread by the way, + the site is awesome as always. Thanks

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  • claude

    Hi!
    great article as usual! I really appreciate that you guys share your knowledge!!!

    What about an article on how to find your own style as a designer/artist?!
    That would be awesome!!!

    Cheers!

  • claude

    Hi!
    great article as usual! I really appreciate that you guys share your knowledge!!!

    What about an article on how to find your own style as a designer/artist?!
    That would be awesome!!!

    Cheers!

  • Joe Baron

    This was a good read with many useful insights. It seems as though everyone has released files before they get paid and most people learn from it. The thing that baffles me is being too versatile. I would have never thought being too versatile would ever be a bad thing. I always thought that being versatile and being really good at one thing would be better.

  • Joe Baron

    This was a good read with many useful insights. It seems as though everyone has released files before they get paid and most people learn from it. The thing that baffles me is being too versatile. I would have never thought being too versatile would ever be a bad thing. I always thought that being versatile and being really good at one thing would be better.

  • CKalso

    You guys are doing such a great service to young starting designers like myself. I really appreciate that more experienced designers will go out of their way to help out us little guys, and for the good of the design community. I can’t wait to read part 3.

  • CKalso

    You guys are doing such a great service to young starting designers like myself. I really appreciate that more experienced designers will go out of their way to help out us little guys, and for the good of the design community. I can’t wait to read part 3.

  • Gusto

    Once again an excellent article with lots of insight and great links to true profesionals.
    looking foward to reading the final installment.

    I would love to see an article in regards experimenting with apparel
    and what is possible and what is not possible with garments.

    Keep up the good work.

  • Gusto

    Once again an excellent article with lots of insight and great links to true profesionals.
    looking foward to reading the final installment.

    I would love to see an article in regards experimenting with apparel
    and what is possible and what is not possible with garments.

    Keep up the good work.

  • Anonymous

    Thanks for posting this! I always love to hear what you guys have to say about the biz.

  • http://tiffanyforrester.blogspot.com Tiffany

    Thanks for posting this! I always love to hear what you guys have to say about the biz.

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  • http://designshard.com Max | Design Shard

    this is a really awesome post, im going to have to come back to this
    thanks Max

  • http://designshard.com Max | Design Shard

    this is a really awesome post, im going to have to come back to this
    thanks Max

  • marc

    Umm gonna sound really noob here but, I have not made the send final files mistake yet. I have had the people around to show first before giving it to them. My question is, as I get more clients over the web what file type should I send so they can see it and like or reject it? Even some low quality pdf’s look ok enough to print to some people. Should I send a 72dpi rgb jpg?

  • marc

    Umm gonna sound really noob here but, I have not made the send final files mistake yet. I have had the people around to show first before giving it to them. My question is, as I get more clients over the web what file type should I send so they can see it and like or reject it? Even some low quality pdf’s look ok enough to print to some people. Should I send a 72dpi rgb jpg?

  • marc

    Oh, and thanks for taking the time to read my post and offer insight if possible. I know you designers are busy making the world a better looking place.

  • marc

    Oh, and thanks for taking the time to read my post and offer insight if possible. I know you designers are busy making the world a better looking place.

  • David

    I too require a down payment from people I’ve never worked with before. I started this policy after realizing that having the inevitable flakes not paying and me not releasing the final project, I was still putting in 8, 10, 12 or more hours on a design and ending up with nothing. Sure, they didn’t get their design, but I still worked and didn’t get paid.

    All new clients pay a non refundable deposit. After I know you, I’ll wave it, but not until.

  • David

    I too require a down payment from people I’ve never worked with before. I started this policy after realizing that having the inevitable flakes not paying and me not releasing the final project, I was still putting in 8, 10, 12 or more hours on a design and ending up with nothing. Sure, they didn’t get their design, but I still worked and didn’t get paid.

    All new clients pay a non refundable deposit. After I know you, I’ll wave it, but not until.

  • http://www.gomedia.us Jeff Finley

    @ Marc – Just send 72 DPI jpgs that are a decent size to see on a screen. Nothing huge, just something for them to see and “proof” it. If they steal the proof image, they’ll have a crappy print job. But that’s what we do.

  • http://www.gomedia.us Jeff Finley

    @ Marc – Just send 72 DPI jpgs that are a decent size to see on a screen. Nothing huge, just something for them to see and “proof” it. If they steal the proof image, they’ll have a crappy print job. But that’s what we do.

  • brian

    or they’ll take the 72dpi picture, blow it up and go for the pixelated look

  • brian

    or they’ll take the 72dpi picture, blow it up and go for the pixelated look

  • Eric Thayne

    As for #16, I used to make that mistake a lot! Especially when I was working for the music industry; It seemed like every client was trying to rip me off (and some got away with it). But not anymore! I make sure to get a 50% down-payment before I’ll even begin work, and then I never release files until that final payment is in!

    Thanks for this! Looking forward to the next one!

  • Eric Thayne

    As for #16, I used to make that mistake a lot! Especially when I was working for the music industry; It seemed like every client was trying to rip me off (and some got away with it). But not anymore! I make sure to get a 50% down-payment before I’ll even begin work, and then I never release files until that final payment is in!

    Thanks for this! Looking forward to the next one!

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  • http://www.biomachina.net Biomachina

    Great articles, keep them coming!

  • http://www.biomachina.net Biomachina

    Great articles, keep them coming!

  • http://www.xpur.com xpur

    Thanks for posting this! I always love to hear what you guys have to say about the biz.

  • http://www.xpur.com xpur

    Thanks for posting this! I always love to hear what you guys have to say about the biz.

  • glenn

    Another nice read

    Its a tuff one I think we all get stiffed at some stage… I always get a deposit now..
    With web stuff 50% – then 25% on artwork approval and final before posting it…
    and you gotta be a dog with a bone with bad payers..
    I send low res screen grabs for proofs…

    thanks another informative post

  • glenn

    Another nice read

    Its a tuff one I think we all get stiffed at some stage… I always get a deposit now..
    With web stuff 50% – then 25% on artwork approval and final before posting it…
    and you gotta be a dog with a bone with bad payers..
    I send low res screen grabs for proofs…

    thanks another informative post

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  • http://www.dooms-day-device.com Puke

    Go Media has to be the best site I’ve ever stumbled across.
    I’ve learned more and used more of the stuff you guys offer than any other site.

    Thank you.

  • http://www.dooms-day-device.com Puke

    Go Media has to be the best site I’ve ever stumbled across.
    I’ve learned more and used more of the stuff you guys offer than any other site.

    Thank you.

  • http://www.flickr.com/migawong Tom Baker

    I am loving this series. Some real good tips and reminders that are going to get printed out and stuck on my wall. Its nice to see that some of the stumbling blocks seem to be there for everyone (releasing files before being paid…whoops!) Really looking forward to the next one man!

    Thankyou!

  • http://www.flickr.com/migawong Tom Baker

    I am loving this series. Some real good tips and reminders that are going to get printed out and stuck on my wall. Its nice to see that some of the stumbling blocks seem to be there for everyone (releasing files before being paid…whoops!) Really looking forward to the next one man!

    Thankyou!

  • Shawn

    Finally got to read this one – another GREAT post, guys – very insightful.

    I want to marry Go Media. My girlfriend would be upset, but I gotta do what I gotta do, you know? ;)

  • Shawn

    Finally got to read this one – another GREAT post, guys – very insightful.

    I want to marry Go Media. My girlfriend would be upset, but I gotta do what I gotta do, you know? ;)

  • Jessica

    Thanks for this series of posts – so so valuable!!

    I need help with a particular issue – and any supplied will be greatly appreciated by anyone reading this.

    I’m a freelance designer, worked for the last 5 years in South Africa, and recently moved to London hoping to do the same. In SA i’m experienced in the industry and know what to charge, but I don’t know London’s industry very well yet.

    Does anyone know the basic going rate for a freelance / contract based designer in London? What can I comfortably charge per project / per day / per hour without overcharging or underselling myself?

    Thanks!!!

  • Jessica

    Thanks for this series of posts – so so valuable!!

    I need help with a particular issue – and any supplied will be greatly appreciated by anyone reading this.

    I’m a freelance designer, worked for the last 5 years in South Africa, and recently moved to London hoping to do the same. In SA i’m experienced in the industry and know what to charge, but I don’t know London’s industry very well yet.

    Does anyone know the basic going rate for a freelance / contract based designer in London? What can I comfortably charge per project / per day / per hour without overcharging or underselling myself?

    Thanks!!!

  • marc

    Thanks for the suggestion

  • marc

    Thanks for the suggestion

  • Pingback: 15 Mistakes made by Designers « Daily Dose of Design

  • http://www.collarfree.com Melanie Williams

    Thanks, this is right on target. Great read! This information will be a good reminder to our designers at Collar Free.

  • http://www.collarfree.com Melanie Williams

    Thanks, this is right on target. Great read! This information will be a good reminder to our designers at Collar Free.

  • Pingback: 15 Awful Mistakes Made by Designers in the Music & Apparel Industry - 3 of 3 | GoMediaZine

  • http://ukre8.thevsproject.com guru

    Love this article, great 3 part series on mistakes in the industry.. i will pass it along on my site… take care and keep creative the vector pack… they are so helpful!!

    guru
    ukre8.thevsproject.com

  • http://ukre8.thevsproject.com guru

    Love this article, great 3 part series on mistakes in the industry.. i will pass it along on my site… take care and keep creative the vector pack… they are so helpful!!

    guru
    ukre8.thevsproject.com

  • http://ezkun.carbonmade.com ez-kun

    Great read!
    It’s mind blowing when customers screw you over.
    This one time…i signed the work for hire agreement, emailed it…and that was it, no reply, no money.
    i did not send the final design file, but i am quite sure they are going to rip it somehow.
    Pay attention to details. add watermarks on the black and white design presentations..at least make it harder for them to live-trace it!

  • http://ezkun.carbonmade.com ez-kun

    Great read!
    It’s mind blowing when customers screw you over.
    This one time…i signed the work for hire agreement, emailed it…and that was it, no reply, no money.
    i did not send the final design file, but i am quite sure they are going to rip it somehow.
    Pay attention to details. add watermarks on the black and white design presentations..at least make it harder for them to live-trace it!

  • http://www.adjustreality.com lukasz

    amen to #10 I’ve found asking for half down helps a lot, they feel like they already made a commitment and have never had anyone back out because of it and everyone since has payed in full.

  • http://www.adjustreality.com lukasz

    amen to #10 I’ve found asking for half down helps a lot, they feel like they already made a commitment and have never had anyone back out because of it and everyone since has payed in full.

  • Pingback: Weekly Review July 28 – Aug 1 | GoMediaZine

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    Great article! It has a lot of insight and gives great tips. Thanks!

  • Dan

    Excellent job..
    dizi izle

  • doyle

    Awesome article! This will help a lot, can't wait for Part 3.

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  • http://www.digiturksimdi.com digiturk

    Yes.
    Thanks for sharing..

  • Chilli Su

    Good writing, and I very much agree with your thoughts and insights. Hope I can read more of this kind of articles, I mean, I will continue coming to visit your blog, thank you for sharing. :) By the way, do you need to buy Shower tray recently?

  • Anonymous

    …Today, still wanted by the government, they survive as soldiers of fortune. If you have a problem – if no one else can help – and if you can find them – maybe you can hire: The Westside Mordor Manticores.

  • Anonymous

    great!

  • http://twitter.com/rureppin R U Reppin

    Really enjoyed the article, it was recommended to me.

    Ron from R U Reppin

  • http://www.g3creative.co.uk G3 Creative Solutions

    Really good article Jeff, and spot on in almost all respects. 

  • http://freshalex.blogspot.com/ freshalex

    this is the second gomedia post I’ve read ever, (after reding part 1) and I am very glad I found these articles, some things I new already, aome new things I learnt, I can’t wait for part 3!