Design insights & tutorials.

Read this Book: Design Currency

Design Currency by Jenn and Ken Visocky O’Grady, A Book Review

Husband and wife team Jenn and Ken Visocky O’Grady have done it again.  These successful university professors, Jenn a Professor at Cleveland State University and Ken an Associate Professor at Kent State University, have quite a lot under their belt. Co-founders of creative think tank Enspace and co-authors of The Information Design Handbook and A Designer’s Research Manual, the Visocky O’Grady duo has come together once again to write Design Currency.

Design currency, their third creation, is dedicated to designers everywhere pushing the boundaries of design. It aims to help designers understand, define and promote the value of their design work.  The Visocky O’Grady’s promise to teach the reader to leverage traditional design skills in new ways, measure the value that their design work brings to a project, articulate that value so that they can position themselves as a partner in the development process, charge what they’re worth and prevent their job from getting crowd-sourced or outsourced and generate business value by better identifying audience needs.

Design Currency is now available on Pearson Higher Ed in paperback, at $27.99, or digitally at $22.39.


The Scoop

Jenn and Ken Visocky O’Grady skip what could be a never ending discussion about design aesthetics and cut straight to the chase.  How can designers best measure the value of their design in terms of business metrics?

Design Currency is filled with hardy advice, giving concrete objectives for designers looking to turn skills into outcomes, insights into actions, ideas into processes.  The authors show the reader, through very specific and thoughtful discussion, how to see their design work through new eyes.

Quick tips and short exercises fill Design Currency‘s 229 pages, engaging and challenging the reader with food for thought.  Colorful photography, charts and graphs from the Visocky O’Grady’s and work from contributors like WMC Fest favorite Brian Andrew Jaskinski illustrate their points.

The empowerment provided by the Visocky O’Grady’s also gives the reader the self-assurance to both qualify and quantify their aesthetic decisions, thus making them an expert not only in the design realm but as a business professional as well.

If you have the time to take a bite out of this thorough handbook, you’ll be on your way to more confidently promoting your work to your client, objectively and aesthetically.

Buy this Book |

Would you like a free copy of Design Currency? Subscribe to our mailing list AND leave a comment below!  We’ll choose four winners at random, and those four will be sent a paperback copy of the book! Good Luck!

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About the Author, Heather Sakai

Heather Sakai is the Community Manager here at Go Media. She helps designers prevent design disaster over at, where she serves as the Product Manager. She's proud to work for the most passionate creative agency in the universe, the best in Cleveland Web Design, custom branding and print.
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We want to hear what you have to say. Do you agree? Do you have a better way to approach the topic? Let the community know by joining the discussion.

  • Sonali Agrawal

    Awesome! Subscribed and so want to win this book!

    • Heather Sakai

      Good luck Sonali!

  • Jeff Chambless

    This looks like it will be an awesome book! I will be getting it for sure…even if I don’t win a copy!

    • Heather Sakai

      Glad you liked the review Jeff! And good luck!

    • Heather Sakai

      Hi Jeff! You are the winner of the Design Currency book review contest! Looks as if you’ll be receiving a copy of the book for free without having to purchase one! You lucky guy! I’ll be dropping you an email! Be on the lookout! Congratulations and thanks for reading my review! – Heather Sakai

  • Ramon Thompson

    A great topic, on an area that I certainly could use improvement in. Subscribed!

    • Heather Sakai

      Awesome, Ramon! Glad to have you!

  • Marisa Andrade

    I would love to win a copy! Subscribed :) Loved the previews of the book! Awesome design and colors!

    • Heather Sakai

      :) Thanks Marisa!

  • Kevin Seto

    Beautiful Book! Subscribed!

    • Heather Sakai

      Cool, thanks Kevin! Glad to have you!

  • Taylor Terrill

    would love to win a copy of this!

    • Heather Sakai

      Best of luck Taylor!

  • Karly Keirsey

    Sounds interesting and informative!

    • Heather Sakai

      Hi Karly! Thanks for stopping by the Zine today!

  • Guest

    Always room for more design books. This looks good.

    • Heather Sakai

      Sure is!

  • Matt Quirk

    Gotta love contests for awesome prizes! Thanks Go Media!

    • Heather Sakai

      You’re welcome, Matt! Best of luck :)

  • Gavin Thompson

    Always room for more design books. This looks like a good one.

    • Heather Sakai

      Sure is! Thanks for stopping by Gavin!

  • Adam

    That would be a very useful book for me! I’m always fascinated by books on this subject matter and broaden my views in this field, complementing the illustration endeavors.

    • Heather Sakai

      It’s an awesome read, Adam!

      • Adam

        I hope to get a free copy of this! I remember hearing about Jen Visocky O’Grady back when I was living in Cleveland, my hometown, and when she was part of the AIGA. I’m currently living in VT ( long story ).

        Glad to see William Beachy’s GoMedia pimping this book!

  • Guest

    Local authors? I’m in! Pricing out freelance work is always something I can do better.

  • Jo

    This is great! I’ve been needing a good read lately

    • Heather Sakai

      It’s a goodie! Thanks Jo!

  • hugotorres

    suscribed and waiting!

    • Heather Sakai

      Hi Hugo! Thanks for subscribing!

    • Heather Sakai

      Hey Hugo! Hooray for you! You are one of the winners of my book review contest! I hope this makes your day! I will be emailing you so be on the lookout! Thanks for reading my book review! Heather Sakai at Go Media :)

  • Elizabeth Siesel

    Local authors? I’m in! Pricing out freelance work is always something I can do better.

    • Heather Sakai

      We all can, right Elizabeth? :) Good luck and thanks for reading!

  • Lauren Elizabeth Kelley

    I’m really excited about this book!

    • Heather Sakai

      Whoo-hooo we are too!

  • Lucy Ryan

    Really want a copy of this book! It seems packed with all the info I need : ) Promise to spread the word if I win : )

    • Heather Sakai

      Thanks Lucy! Good luck to you! :)

  • Natalija Rantaša

    I am 100% sure that I will get this book, but… will you ship it to Slovenia? :P

    • Heather Sakai

      Hi Natalija! Sure will! :)

  • Szabolcs Szakacs

    Oh, very nice :) Would be great to get a copy.

    • Heather Sakai

      Hi Szabolcs! Best of luck!

  • Tamra Heathershaw-Hart

    Would be lovely to win this.

    • Heather Sakai

      Good luck Tamra!

  • Klarth F. Lester

    Subscribed! Thank you very much for the opportunity! Love the book’s design & format, btw <3

    • Heather Sakai

      It’s a great one Klarth! Thanks for reading!

  • Andrew Beauchamp

    Sounds a great book! I have duely subscribed, even though I come here loads anyway, now I won’t miss out on anything!

    • Heather Sakai

      Great to hear, Andrew!

  • Ian Baldwin

    I think I would really enjoy this book.

    • Heather Sakai

      Hi Ian! Thanks for reading and good luck!

  • d. peters

    Would love to win this book for my classroom. =D Any plans for digital version? (trying to downsize my library)

  • Josefine Bouman

    Have subscribed. This book looks fantastic, would love love love to win a copy :)

    • Heather Sakai

      Good luck Josefine!

  • Ganbaa Gansukh

    Awesome. I need to win this book so badly :)

    • Heather Sakai

      Good luck Ganbaa!

  • Multimediators

    Sounds like a great book!

    • Heather Sakai

      It’s a great one!

  • Abhishek Aggarwal

    want to win this !! topic is really interesting

    • Heather Sakai

      Hope you do! Good luck Abhishek!

  • Steph Coathupe

    This looks so useful to my illustration degree!! Pricing and the business side of things is always such a struggle to work out. And what a gorgeous book <3 Signed to your mailing list, I hope I win!!

    • Heather Sakai

      Thanks Steph! Good luck to you!

  • BonchaDotCom

    Jenn & Ken do amazing work. I have no doubt the content of this book is invaluable.

    • Heather Sakai

      Cool that you know of them! And it is! Thanks for stopping by!

  • Jason Mack

    A great looking book. Would be beneficial for my design students as they enter the “real” world.

    • Heather Sakai

      Hi Jason! Thanks for checking out the article!

  • Irwan Cornelius

    You can never have too many design books and this one looks essential!

    • Heather Sakai

      Hey Irwan! Best of luck to you!

      • Irwan Cornelius

        Thanks Heather! Appreciate it!

  • ryanb

    Sounds like a good read!

    • Heather Sakai

      Hi Ryan! Thanks for stopping by!

    • Heather Sakai

      It is Ryan! Thanks for checking it out!

  • Ari Arsyadi

    Fantastic! Subscribed and would really love to win1

    • Heather Sakai

      Hey Ari! Thanks for subscribing!

  • Sean Ferguson

    Subbed and in on this giveaway!

    • Heather Sakai

      Hey there Sean! Glad you came by!

  • Sirus

    Much needed book. hope to win this book!!! :))

    • Heather Sakai

      Hi Sirus! Best of luck to you :)

  • Zach Mau

    Sounds like a good book, nice illustration

    • Heather Sakai

      Hi Zach! Thanks for coming by!

  • Sammy

    Winning is A great feeling When it happens! ooo I HOPE I HOPE!

    • Heather Sakai

      Ha! Isn’t it? Good luck Sammy!

  • Lauren Singleton

    Hope to win! Sounds like a good book!

    • Heather Sakai

      Hey Lauren! Good luck!

  • Jen K

    Wow, this would be great to win! If not I will have to make a point to buy it, as I am sure there is plenty I could learn from it. Thanks for the great giveaway!

  • John ♚

    Great write up. Sounds like a must-read!

    • Heather Sakai

      Thanks John! Highly recommend!

  • Melinda

    Such a great resource to add to any design library! I can’t wait to own a copy and review it myself!

    • Heather Sakai

      Great, Melinda. Would love to hear your review!

  • Jeff Thiede

    If I don’t win, then I will definitely purchase it.

    • Heather Sakai

      Great, Jeff! Glad you enjoyed the review.

  • Sandy Kirk Rhew

    Can’t wait to read this book. Hopefully I am one of the winners!

    • Heather Sakai

      Hey Sandy! It’s a great read! Good luck :)

  • Rachel Gonzales

    looks like an interesting read!

    • Heather Sakai

      Hi Rachel! Thanks for stopping in!

  • Pizzo


    • Heather Sakai

      Hey Pizzo! Thanks for entering!

  • Chad

    This would work well on so many levels for myself as a designer and as a teacher.

    • Heather Sakai

      It’s a valuable read, Chad! Good luck to you!

  • John Dykeman

    Sounds Like an amazing book! Subscribed!

    • Heather Sakai

      Great, John!

  • Jesus Quiroz

    Dying to get this book!!!

    • Heather Sakai

      It’s an awesome one, Jesus! Best of luck!

    • Heather Sakai

      Hey Jesus! Look at you! You’re a winner! I’m proud to announce that I have chosen your name as one of my winners for the Design Currency book review contest! Look out for an email from me! Have a great day! :) Heather at Go Media

  • sharifstrike

    Would be nice to have a copy of this.

    • Heather Sakai

      Hey there! Good luck!

  • Rohit Nayak

    If i win this Book…i will invite all of You for Party
    Group Discussion and review about book after Party


    • Heather Sakai

      Cool, Rohit!

  • glidemaster

    This looks so useful to my illustration degree!! Pricing and the business side of things is always such a struggle to work out. And what a gorgeous book <3 Signed to your mailing list, I hope I win!!

  • LastVito

    Finally a book on pricing and the value of design work that actually seems practical. I’ve been waiting for a book like this for years!

  • quakerninja

    I was already signed up the newsletter can I still win, or only new subscriptions

  • Martins Zemlickis

    Looks really great. I have only several so inspiring books. :) Thanks for opportunity!

  • Farbenmonster

    i talked to a friend a few days ago about topic. would be great to get the book :)

  • Joe Warner

    from what read in this article I’m very interested to read it, I always open to getting another point of view from what I have learn between school and real work experience,I could see this help me improve in area I may be struggling in. Thanks for this!

  • Janosch

    i talked to a friend about the topic, so it would be great to win the book :)

  • Haley Elder

    Can’t believe I haven’t subscribed to the newsletter yet! And sub’d on Feedly, winning a copy of this book would make my Monday

    • Heather Sakai

      Haley! Well it’s your lucky day! Congratulations! You are one of the winners of my Design Currency book contest! Be on the lookout for an email from me! Have a wonderful day! Heather from Go Media

  • manattweb

    There’s nothing more inspirational than holding a new design book – the look of it; the feel of the pages; that new-book smell…all get the creative juices flowing.

  • Rafa Camargo

    Want the book!!! :)