Design insights & tutorials.

From the Portfolio: Candy Lettering

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Here are some examples of vector lettering in a “candy” style. The first was a concept for Fergie and the 2nd is a concept for Paint the Stars Clothing. The Paint the Stars one is currently being sold on a hoodie in their web store. You can buy one here. The rest are other examples in this style. These are from 2006-2007.

fergie candy type

Paint the Stars Candy Lettering

spoonful of sugar

funkrush

About the Author, Jeff Finley

I'm a partner at Go Media, a Cleveland web design and development firm. We also specialize in print design and branding. I started Weapons of Mass Creation Fest and wrote the book Thread's Not Dead, teaching artists and designers how to start a clothing company. In my spare time, I write songs and play drums in Campfire Conspiracy. I'm a happy husband and an aspiring b-boy and lucid dreamer.
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Discussion

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  • Simon H.

    I’m not a huge fan of these, but the way the tchnique is handled is impressive as usual :-) The volumes can be felt perfectly.

    Isn’t the number of colors a problem when it comes to priting ?

  • http://www.pushingbuttons.net Timothy

    I think they look really good, but I can’t read what they spell…

  • http://www.pushingbuttons.net Timothy

    I think they look really good, but I can’t read what they spell…

  • Frank

    GONNA DEFF TRY CANDY STYLE WITH ROUND,FAT(FRAFFITTI CAP)BRUSH STROKES?….
    THANKS AGAIN…

  • Frank

    GONNA DEFF TRY CANDY STYLE WITH ROUND,FAT(FRAFFITTI CAP)BRUSH STROKES?….
    THANKS AGAIN…

  • http://tomfaraci.com Tom Faraci

    I’ve always found these ones amusing, if a bit difficult to read. But for me that’s part of the fun. My favorite is the Fergie one.

  • http://tomfaraci.com Tom Faraci

    I’ve always found these ones amusing, if a bit difficult to read. But for me that’s part of the fun. My favorite is the Fergie one.

  • Simon H.

    I’m not a huge fan of these, but the way the tchnique is handled is impressive as usual :-) The volumes can be felt perfectly.

    Isn’t the number of colors a problem when it comes to priting ?

  • jon

    I did some like this once, it’s not hard and a lot of fun.

  • jon

    I did some like this once, it’s not hard and a lot of fun.

  • brian

    ill remember this when i apply at the north pole

  • brian

    ill remember this when i apply at the north pole

  • http://forthelose.org Wordpress Themes

    Though a bit tough to read, I like the style. The first picture is the best in my opinion.

  • http://forthelose.org Wordpress Themes

    Though a bit tough to read, I like the style. The first picture is the best in my opinion.

  • http://www.steelernation.com David

    As the others have said, very hard to read. I would have never gotten the Paint The Stars one if I didn’t know what it said before hand.

    Interesting concept though.

  • http://www.steelernation.com David

    As the others have said, very hard to read. I would have never gotten the Paint The Stars one if I didn’t know what it said before hand.

    Interesting concept though.

  • http://www.worldofkaos.com kaos

    They all look very nice, and reminds me a lot of the old “Sugarhill Gang” logo :)

  • http://www.worldofkaos.com kaos

    They all look very nice, and reminds me a lot of the old “Sugarhill Gang” logo :)

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  • http://www.okaygreat.com/ OkayGreat

    hm. this is a little bit too much for me: super busy and difficult to read. although, for what it is it’s well executed.

    maybe it’s a good metaphor for fergie? unable to read and kind of fat?

  • http://www.okaygreat.com/ OkayGreat

    hm. this is a little bit too much for me: super busy and difficult to read. although, for what it is it’s well executed.

    maybe it’s a good metaphor for fergie? unable to read and kind of fat?

  • Kim

    Wow it’s not hard to read at all, I don’t know what you guys are talking about.

  • Kim

    Wow it’s not hard to read at all, I don’t know what you guys are talking about.

  • Edward

    I would love a tutorial on your design process for the candy lettering. Its look like a complicated thing to pull off.

  • Edward

    I would love a tutorial on your design process for the candy lettering. Its look like a complicated thing to pull off.

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  • http://www.davidpcrawford.com David

    I second Edward… I’d like to see how this is done. Any chance?

  • http://www.davidpcrawford.com David

    I second Edward… I’d like to see how this is done. Any chance?

  • The Fashion Wizz

    I’d like to use some of this candy lettering on my blog :D

  • The Fashion Wizz

    I’d like to use some of this candy lettering on my blog :D

  • http://www.crearedesign.co.uk Michael Thomas

    These are nice, was there a tutorial to go with this? These would look brilliant for a Milkshake company branding.

  • lexy

    i love these. i want to bite in to them!

  • http://twitter.com/misscupcake miss cupcake

    these are really cool but I sometimes find them hard to read. I have to really concentrate to make out the letters, which I think would be a disadvantage if using this type of artwork for advertising anything. But it looks so great I want to make some!

  • http://twitter.com/misscupcake miss cupcake

    these are really cool but I sometimes find them hard to read. I have to really concentrate to make out the letters, which I think would be a disadvantage if using this type of artwork for advertising anything. But it looks so great I want to make some!

  • Matt

    Thanks for this nice work!
    dizi izle

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  • http://www.designmybox.com Manik

    Wow looks good enough to eat! Though the technique & appeal factor is amazing, the text is actually hard to read. & at monochrome, they will look like earthworms…
    Otherwise, awesome!

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    Glad to have this candy Lettering… You made certain good points there, which is really appreciated..

  • pavanraj

    These Candy styles are very nice. Thanks for sharing nice article to us