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From the Portfolio: Swap Beats Logo

Turquoise Flag-Tip

Client: Swap Beats
swapbeats_logotype_final

Swapbeats.com is a hybrid social network and music marketplace that allows a user to connect with other musicians around the world and to collaborate on musical endeavors. Users are able to upload music tracks and swap, sell, and buy them at will. The site also provides a community for the users to get feedback and make connections and collaborate on projects with other users.

In developing a mark for the site, I took into consideration the vernacular of the musician and the process of creating music in the studio. As a musician lays down a track, the music is transferred from an instrument to the recording device via musical instrument cables. Keeping this in mind, I developed a logotype that is visually reminiscent of these cables and uses the metaphor of the transfer of musical information through cables as an allusion to the social networking process and the uploading and downloading that occurs on the site, as shown by the arrows at the ends of the cables.

Discussion

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  • http://forthelose.org Wordpress Themes

    Damn. Nice work there. I especially like the ‘s’. It was a bit risky, but it came out nicely.

  • http://forthelose.org Wordpress Themes

    Damn. Nice work there. I especially like the ‘s’. It was a bit risky, but it came out nicely.

  • Simon H.

    The “s” is kind of hard to read, but I really like the inclusion of the cable there.

  • brian

    sweet, sweetness

  • brian

    sweet, sweetness

  • Tim

    real nice logo tharr.

  • Tim

    real nice logo tharr.

  • Simon H.

    The “s” is kind of hard to read, but I really like the inclusion of the cable there.

  • http://forthelose.org Wordpress Themes

    @Simon – Yeah, like I said too. It’s a bit of a risk that ‘S’. But it came out well.

  • http://forthelose.org Wordpress Themes

    @Simon – Yeah, like I said too. It’s a bit of a risk that ‘S’. But it came out well.

  • http://www.nephilistic.com Kristof

    really cool! I agree that the ‘s’ is unusual, but I didn’t find it hard to read at all. Very nicely done!

  • http://www.nephilistic.com Kristof

    really cool! I agree that the ‘s’ is unusual, but I didn’t find it hard to read at all. Very nicely done!

  • http://www.t-shirtmagazine.com T-Shirt Magazine

    Loving the logo! I like how the lines/curves somewhat “flow into” each other even though their not connected. From just looking at the logo, I can tell what the concept of the site is.

  • http://www.t-shirtmagazine.com T-Shirt Magazine

    Loving the logo! I like how the lines/curves somewhat “flow into” each other even though their not connected. From just looking at the logo, I can tell what the concept of the site is.

  • sazuwan

    kool

  • sazuwan

    kool

  • logowhiz

    it’s a nice logo but the letter “s” are not readable.

  • logowhiz

    it’s a nice logo but the letter “s” are not readable.

  • http://www.crearedesign.co.uk Michael Thomas

    I agree with Mr Wordpress Themes, the S works really well. Logowhiz how can you say the S is not readable? To say your're a logo whiz you are living in the past!

  • http://www.twosocks.com.au Two Socks

    yeah I mostly like this logo, but as has already been pointed out the 's' is unrealable

  • http://www.facebook.com/people/Joe-Koenig/654000430 Joe Koenig

    Great Logo.. honestly it is hard to tell if the “S's” are readable because the title of the post is ” Swap Beats Logo” I was already aware that they were “S's”.

    I always try to introduce a new logo with these challenges in an “anonymous” manner without letting the cat out of the bag.. Run it by a few unsuspecting friends or co-workers to see their gut reaction.

    all in all this is a great logo.. keep on keeping on!

  • http://rogenstudio.com/labelfactory fabric labels

    Yes, that's what I noticed also. But, overall design is great. Produces a kinda new feeling.

  • Matt

    Thanks for this nice work!
    dizi izle

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