Now, I’m not just posting here to get the word out on the blog, but because our blog for today (10/13/2008) so handily illustrates your point. We have a super team of logo artists that create some awesome original work for printing and embroidery. One of the artists came up with a great story line to teach our customers about the file size we need for digital printing. He teamed up with one of the other artists to draw the comic, and today we debuted it. I have been encouraging (well, beating them over the head) to create more comics and stories for the blog because I think that medium is going to appeal to a whole new audience. Plus, it is a great way to highlight their talent.

The combined creativity and structure to develop a great product–the comic. They were able to weave in useful information, innuendo, and humor and make a previously very dry subject fun. I’m the one in marketing, but Eli had a great understanding of the entire Queensboro operation and was the one that worked on the dialog to make sure that it was funny, useful and made people want to try our digital printing.

Check it out at: http://queensboro.wordpress.com/2008/10/13/logo-love/

Well articulated. (I can see C.S. Lewis’ writting has been affecting your thinking!)

ALSO…

Contrast is one of the best parts of any artistic piece!!

There is a need of structure, but the key is to have it in harmony. When things get out of balance, that’s when trouble arises.

I believe in duality and its goal to be in balance, there is not one without the other.

It’s all about the contrast, without it we wouldn’t have a need to be creative or structured, no need for expansion or growth.

And I would love to have a great project manager by my side! :)

Nice post.

Creativity needs to be wild and choatic, or at least to have some times when it can be ike that.
Then the order and logic takes place to sort stuff, in order to communicate what we want to communicate (at least in graphic design/communication).

At least I think.
Would I be wrong ?

There are some factors which one need to consider like creativity, out of the box thinking, knowledge etc…

Anyway, nice Writing.

I wish I could say that’s all I have to say…

But the truth is, this is something that I have been processing in my mind for about the last week or so.

Creativity and structure are so incredibly infused with one another; it is a coexistence of definition and dependency.

It is similar to C.S. Lewis’s argument for the existence of God; the intrinsic knowledge of evil (one man kills another, everyone agrees that’s not okay) is enough proof for the existence of God. In the same way, our knowledge of order is proof of disorder; however, artistic creativity is not disorder necessarily, and can be therefore married to order.

In fact, order is a tool by which one creates; once again, a theological example (sorry… it’s just the classes I’m in…):
In the story of Creation (whether you believe in it or not…), a creator takes something that is void of form and forms it.

So, we have taken on this creator’s hat, and we take matter that is void of form and give it some kind of form. Whatever we call creativity, we as designers are interpreting something from the formless mass of what is yet to be interpreted; a kind of matter that is intangible. We tap into that matter and take pieces of it to put into our work as organized, however unconventionally it may be. A structure doesn’t necessarily mean stuffy or boxy; it doesn’t even mean organized in the sense of comprehension.

It simply means put together; some kind of purpose behind our design, and if we disagree that our designs crave purpose and function, I’d say we have shifted from graphic designers to purely art, a more introverted form of interpretation.

We create for ourselves, surely, but we create much more for others.

Communication demands structure, and design demands communication. Art is a part of this, but it may just be how you decide to use structure as a filter for interpretation that classifies what we do as art.