From the Portfolio: Candy Lettering

Feb 10

Inspiration

Here are some examples of vector lettering in a “candy” style. The first was a concept for Fergie and the 2nd is a concept for Paint the Stars Clothing. The Paint the Stars one is currently being sold on a hoodie in their web store. You can buy one here. The rest are other examples in this style. These are from 2006-2007.

fergie candy type

Paint the Stars Candy Lettering

spoonful of sugar

funkrush

Go Media is a creative agency based in Cleveland, Ohio. Besides the GoMediaZine, we also work for clients and sell stock artwork and design files on the Arsenal.

portfolio, typography

This post was written by:

Jeff Finley - who has written 202 posts on GoMediaZine.

I'm one of three owners of Go Media and admin of the GoMediaZine. I've been designing professionally since 2004 and I also play drums. Follow me on twitter!

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  • these are really cool but I sometimes find them hard to read. I have to really concentrate to make out the letters, which I think would be a disadvantage if using this type of artwork for advertising anything. But it looks so great I want to make some!
  • i love these. i want to bite in to them!
  • These are nice, was there a tutorial to go with this? These would look brilliant for a Milkshake company branding.
  • I'd like to use some of this candy lettering on my blog :D
  • I second Edward... I'd like to see how this is done. Any chance?
  • Edward
    I would love a tutorial on your design process for the candy lettering. Its look like a complicated thing to pull off.
  • Kim
    Wow it's not hard to read at all, I don't know what you guys are talking about.
  • hm. this is a little bit too much for me: super busy and difficult to read. although, for what it is it's well executed.

    maybe it's a good metaphor for fergie? unable to read and kind of fat?
  • They all look very nice, and reminds me a lot of the old "Sugarhill Gang" logo :)
  • As the others have said, very hard to read. I would have never gotten the Paint The Stars one if I didn't know what it said before hand.

    Interesting concept though.
  • Though a bit tough to read, I like the style. The first picture is the best in my opinion.
  • brian
    ill remember this when i apply at the north pole
  • jon
    I did some like this once, it's not hard and a lot of fun.
  • I've always found these ones amusing, if a bit difficult to read. But for me that's part of the fun. My favorite is the Fergie one.
  • Frank
    GONNA DEFF TRY CANDY STYLE WITH ROUND,FAT(FRAFFITTI CAP)BRUSH STROKES?....
    THANKS AGAIN...
  • I think they look really good, but I can't read what they spell...
  • I'm not a huge fan of these, but the way the tchnique is handled is impressive as usual :-) The volumes can be felt perfectly.

    Isn't the number of colors a problem when it comes to priting ?
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