Disclaimer: Boasting Ahead! We have to be honest with you. We are gushing! Our President, Bill Beachy, has just made us very proud. So please excuse us while take a moment to tell you about what Bill’s been working on, head down, nose to the grindstone, for the past 2 years… Introducing Drawn to Business!… Continue Reading
On Oct. 1, the federal government formally rolled out the Affordable Care Act, also known as “ObamaCare,” beginning with the launch of online healthcare exchanges. It was disastrous. I’m referring not to the federal government shutdown that ensued as part of the bitter politics involved, but rather the system design and hosting failures that led… Continue Reading
Hi Go Media faithful! Bill here! I’m back to deliver another teaser article from my book, Drawn to Business. This week’s piece looks at how to extract a budget from your client. Ready? Here goes.
Extracting a Budget from your Client
It’s a commonly held belief that giving a vendor your budget upfront is a fool’s approach. Because of this, many clients will play dumb when you ask them for a budget. That’s fine. Don’t be a jerk. It’s still important to have a money conversation early on. You need to qualify your clients before you spend a minute working on a proposal for them. In those cases where a client doesn’t give me a budget, I’ll give them my ballpark pricing. This starts with me asking enough questions to get a general sense of their project. Then I might say something along the lines of: “OK, Bob, this sounds like a fairly typical website design: Homepage with slideshow, About, Services, Contact Us and the whole site to be responsive, correct? Great. Obviously, we’re going to need to get into the nitty-gritty details about your website in order for us to provide you with an accurate time and cost estimate. However, just so I can make sure our firm will be a good fit for you, my very rough estimation on a website like this will probably be somewhere between $15K and $30K. Does that sound reasonable to you? I just want to make sure we’re not wasting each other’s time.” Continue Reading