Identity Archives – Graphic Design Tutorials, Freebies, & Advice By Working Artists And Designers.

Tag Archive | "identity"

What is a “Brand”?

Thursday, September 2, 2010

Archived; click post to view. Excerpt: I read a lot of industry produced articles and papers on branding, all have one thing in common, the message is confusing, they use a plethora of “tech talk” and what I can only describe as gibberish, so let’s start anew. First off a logo is not a brand; [...]

Design Solution: Indie Coffeeshop Corporate ID

Wednesday, September 30, 2009

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Design Solution: Indie Coffeeshop Corporate ID

Archived; click post to view. Excerpt: Design Solution: we give an imaginary project at the Go Media designers, and ask them to give us an overview of how they would approach the project. Not so much a tutorial on how to create the artwork, but rather how to tackle all of the logistical details. This [...]

15 Over-The-Top Business Card Designs

Friday, August 28, 2009

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Archived; click post to view. Excerpt: Business cards are one of the elements of corporate design that should be pushed beyond just graphics, and converge with several processes to become what they should be: a memorable, collectible and impressive piece to be carried away everywhere. The following are perfect examples, and have overcome the graphic-only [...]