We had the opportunity to collaborate with the Umbrella Collective, providing planning, web design and front-end web development for BigBolts.com, the web’s first & only site for large-diameter bolts, screws, nuts, and washers and the first of a fastener family that, together, will form an online fastener purchasing destination! Continue Reading
Creating the perfect logo takes a lot of time and skill. It also takes practice – and one of the things that I find really interesting are the sketches of a logo before it’s been finalised. There are some extraordinarily talented designers out there who are as skilled at sketching out a logo as they are at creating one in Photoshop, and I wanted to bring together a post that showed off some of the best examples of their work.
I’ve always had an admiration for illustrators, and being able to combine calligraphy and beautiful lettering with logo design on paper is something that I’d love to be able to do myself. I hope you find these logo sketches inspirational, and that they get you thinking about practicing sketching too. As always, if you know of any other examples that deserve some recognition, I’d love to hear about them in the comments. Continue Reading
The logo is the visual face of the company. It doesn’t just tell you the company’s name; it helps to give you an idea of the style, tone and personality of the brand behind it. The way in which a logo is designed can affect how the company is perceived – even on a very subtle level – and great designers can make use of that brilliantly.
I’ve always been impressed by logos that manage to create an elegant, stylish and retro look. A vintage style logo can be such a difficult style to pull off, and usually involves a tremendous amount of work around getting the typography just right. This is where hand-drawn scripts come in really well, as retro logos often make use of custom, hand-written lettering – or heavily adapted typefaces. Other elements that are common to retro logo designs include the use of textures to add a level of grain or noise to the artwork. Often, shapes such as ribbons and circles to create a badge effect can help to add a nostalgic air to a design. Continue Reading