Email marketing is a great way to blast your brand to the millions of fans following your every move. But like anything else, there is an art to creating the perfect campaign that will not only be worth reading, but worth opening in the first place.
We asked our friend Fabio Carneiro, over at Mailchimp, to share with us some words of wisdom on this very topic. Read on for Fabio’s 7 tips to creating an email marketing campaign that matters. Continue Reading
On Oct. 1, the federal government formally rolled out the Affordable Care Act, also known as “ObamaCare,” beginning with the launch of online healthcare exchanges. It was disastrous. I’m referring not to the federal government shutdown that ensued as part of the bitter politics involved, but rather the system design and hosting failures that led… Continue Reading