Hey Go Media faithful! Over the next few months I’ll be posting five excerpts from my forthcoming book Draw to Business as a series of teaser articles here on the GoMediaZine. So, without further ado, here are seven tips on writing winning design proposals. Regurgitate back exactly what your clients tell you. Writing a good… Continue Reading
Here are some quick tips on using Google Chrome’s fantastic Developer Tools. Let’s get right to it. Bring up Developer Tools with Control + Shift + i (i for inspect), or just right click (almost) anything on a page and choose Inspect element. Continue Reading
Good Brief… Any good packaging project starts with a creative brief that is well written and clearly lays out the objectives of the project. This document should give the designer precise information about the brand’s values and the brand’s promises to the consumer. It should establish the level of change desired by the client from… Continue Reading
