Designing for yourself can be a complex and dreadful exercise
These days, there’s extra pressure on designers to be fully aware that how you brand yourself needs to reflect who you are and your abilities. Not only that, but it needs to connect with the people that are going to be exposed to the brand: your future and current clients.
Speaking from my own experience at Studio Ace of Spade, we’re working on the fifth(+) design iteration for our website and we haven’t even hit the coding phase yet. We have a fairly developed brand; yet, still it’s more difficult to execute the concept for yourself than for your clients.
And even if you have an awareness of your competencies and your target market, there will always be that doubt factor that will make you scrap a completely valid identity system just because _______.
But don’t worry, there’s still hope!
We’re all aware of these issues. Adam Law, a veteran brand designer for Go Media (he worked on Textile Republic and Futurescale) is here to save the day! To help with the hair pulling process of self-branding, he takes quality time to explain his process for designing a brand.
He’s come up with a fantastic 1 1/2 hour long, 3 part video tutorial on how he approached logo development for his personal brand. He shares concepts (and how he arrived at them), sketches, vectorization, experimentation, and culminates with the final logo mark.
We hope that new tutorial will be a helpful resource to you guys. If after watching it, you decide to (re)brand yourself, please share it with us! Tweet us, Facebook us … there’s the Flickr group or the comments down below for that.
Also, if you have suggestions for the next video tutorial you’d like to see us release, please don’t hesitate to share it as well.