Design insights & tutorials.

GMZ Reader Special: The Making of Andrew Jackson

Turquoise Flag-Tip

Hey Go Media Zinesters, Jeff Finley here. If you didn’t know, I actually spent all of August working on new Arsenal and Zine stuff exclusively. To be specific, I was working on some really rad tutorials. One of which you folks read last week about how I created the artwork for my band’s song “24th of January.”

Andrew Jackson album cover

Learn to Create This Exact Design

Well I’m writing to tell you about my latest tutorial which I think you will really like. This time it’s of the premium video variety, downloadable from the Arsenal for only $49.99. If you keep reading, you’ll see a $10 discount exclusively for GoMediaZine readers! It’s a 2.3-hour complete walkthrough of my entire design process from start to finish. If you liked the artwork I’ve been doing for Parachute Journalists lately, then you’re going to love this tutorial. It’s for our newest song called Andrew Jackson.

Video Tutorial Preview

The song itself was inspired by the education (or lack thereof) in schools about the dark side of former U.S. President Andrew Jackson. He’s well known for his Trail of Tears where he marched thousands of Native Americans out of their homeland which led to lots of disease and death. The song is a satire and is a little different than our other songs because it’s sung by our bass player Jeff Steinwachs. It’s catchy and and a little rough around the edges, which is just how we like it.

Listen to the song

<a href="" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','']);">Andrew Jackson by Parachute Journalists</a>

close up of the Andrew Jackson typography

The artwork I created for the song took inspiration from the Trail of Tears. That’s where the tear drop shape comes from and in the video I described my design and color choices in more detail. The typography was very 1800s inspired and you’ll see how easy it is to create the type treatment in Illustrator. I do some hacking with some of Illustrator’s built-in toolset to get my desired results. You’ll see!

Andrew Jackson tutorial features

close up of the Andrew Jackson illustration

Even if you’re an experienced designer curious about how a fellow designer works, there are things you can take away from this video.

Topics Covered in the Tutorial

  • Sketching and The Importance of Concept
  • Creating a Type Treatment From Scratch
  • Typography Tricks and Shortcuts
  • Using Photoshop and Illustrator Together
  • Authentic Vintage and Aging Tricks
  • Retro Lighting Techniques
  • Creative Usage of Arsenal Vectors & Textures
  • Wacom Tablet Illustration and Line Art
  • Combining Illustrations and Photos
  • Graphic Design Composition and Layout

GMZ Reader Discount

The tutorial normally costs $49.99 but Zine readers get it for $39.99 throughout the rest of September. Just enter the coupon code “ajtutgmz” at checkout.

Coupon Code: ajtutgmz


I am excited to see what you guys come up with after watching some of the techniques I use. I think the stuff I teach you is versatile enough for many different applications. Let me know what you think!

About the Author, Jeff Finley

I'm a partner at Go Media, a Cleveland web design and development firm. We also specialize in print design and branding. I started Weapons of Mass Creation Fest and wrote the book Thread's Not Dead, teaching artists and designers how to start a clothing company. In my spare time, I write songs and play drums in Campfire Conspiracy. I'm a happy husband and an aspiring b-boy and lucid dreamer.
Discover More by Jeff Finley


We want to hear what you have to say. Do you agree? Do you have a better way to approach the topic? Let the community know by joining the discussion.

  • Plastic Cards

    Fantastic vintage look for the Andrew Jackson design, so much detail, the video is a great way to provide a tutorial!

  • Simon H.

    Yay for discounts.

  • Mike

    very nice and way cheaper than taking a class

    • Adam Merkison


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  • Quakerninja

    I bought the video and really liked it a lot, it’s a bit faster paced then the other one, but the way I see it it’s a real world guy doing a real world project at a real world speed. Anyone who is serious about designing professionally should be at the same level or higher. There are other resources available for those that want an introductory pace. Jump in have fun and learn something that’s actually worth more for your time then how to open a new document. Thank you Jeff.

  • Quakerninja

    Love the song Jeff, great work as always.

  • Lisa

    The Andrew Jackson tutorial looks really inspiring, loving all the grunge!

  • Craig

    Fantastic grunge on the Andrew Jackson cover, and great concept with the tear!

  • Amanda Smit

    I agree with Quaker ninja the song is great and the Andrew Jackson design is lovely!

  • Jeff Jones

    Andrew Jackson the legend!

  • Paromita

    Outstanding.Very nice.

  • Bobby

    In the final sentence of the first paragraph should the text not be “I created the artwork for MY band’s song ’24th of January’”? Just checkin’

  • André

    This tutorial looks really really nice! I’m looking forward to buy it!

  • Jeff Finley

    Nice review, yeah I agree there are intro tuts, or simple technique/effect based tuts everywhere. I kinda like project based real world walkthroughs.

  • Anonymous

    Thanks for this fascinating post. You are amazing!

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  • Breeches

    Good art presented in the blog through an article. Really an appreciable art. Cheers!

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    Beatiful design..Thanks for your sharing!

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