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I’m going to show you the process as to how I do my ornate lettering. This is a new design I did for Stone Sour that utilized this technique. Now right off the bat, this is not a step by step tutorial. It’s more of a look behind the scenes into how I work. The very core of this process is having a solid drawing ability and a good understanding of letterforms, typography, spacing, composition, yada yada. Also, I assume you know your way around Illustrator, Photoshop, and 3D Studio Max. There is no simple process to this - so yep, that means it actually takes work! So for those of you who are only interested in a shortcut to get this look, you can probably just skip reading. Because there really isn’t anything short about this. It’s good old fashioned hand lettering that’s tweaked and finalized on the computer for a vector final result. Here is how I do it:

Start with a Sketch:

No of course, it took lots of bad sketches to get to this point. I probably went through about 4 or 5 sheets of paper with lots of various concepts. Once I had one I liked, I scanned it into the computer and placed it into Illustrator. Then I started creating my first letter using the Pen Tool.
Start Forming Letters with the Pen Tool using Sketch as Reference

I started placing basic geometric shapes (like circles) in place of where some of my major smooth curves are going to be. For me, it’s hard to get such perfect curves using the Pen Tool alone, so I give myself some help by putting circles in. I plan to clean this up later.

You can see I started getting a little more detail in there. Just creating shapes with only the Stroke Color on and not the fill. I’ll use the Pathfinder tool and subtract or add shapes together as I need to. Again, I will clean up this mess as I go.

I started making my letters solid fills now and used the subtract tool to knock out some of the circles.

You can see now that the S is cleaned up. The basic form is down and I am happy with it. I will add more fancy frilly stuff to the S later. At this point, I move onto the other letters. I will skip some of the redundant steps, but I basically do the same thing. I trace out the shapes with the Pen Tool or use basic geometric primitives to give me a good base. And tweak and tweak. I’m not afraid to merge shapes together and then tweak the points.
Continue to build the rest of the letters

Here is the rest of word Stone in its basic form. You can see each shape I created with the Pen Tool. Some of the perfect circular shapes were just circles that were merged with the other shapes.

This is what the basic form of the word “stone” looks like. Let’s move on to the other letters.

Adding Swashes

I added a swash underneath the letters to fill the negative space there and balance things out. I created this by making a custom brush in the shape of a tall triangle. This way the brush starts thick and ends in a point as it progresses down the path.
Adding Details
Now that all the basic letterforms are finished, now it’s time to add in details. Smaller swashes, frills, flourishes, ornaments, etc. These are kind of improvised based on what I’ve already created. I just eyeball it and see what might look good where. I might see an area that is begging me to put a flowery type shape there. Or a certain place that might look cool with an ornate swirl. I also duplicated my S and mirrored it and put it on the right side. I dressed it up with some cool detailing and arranged it in the piece until I was happy. This isn’t a science here, it’s just about what you think looks good. This is where I can experiment and I usually try some things that I don’t like and move things around until I am happy. This is my final piece after all the details were finished:

I think it looks very cool at this point, but I know there is more I can do to give it some extra kick. I will merge all the shapes into one path and import the path into 3D Studio Max. From there I can make it a solid 3D object and can get some cool effects that I cannot get in Illustrator. Well, it’s sort of possible with Illustrators 3D engine but in my opinion, it’s not as accurate and creates weird shapes. And I just like working in real 3D anyway.
Import paths into 3D Studio Max

You can use whatever 3D program you want if you are trying this at home. But I grew up using 3DS Max. So here are my paths in 3D space. I set up a camera exactly how I want it, which is perfectly centered and in front of my object. I also moved it slightly down to sort of “look up” at my object from underneath - just a tad. This will give it more of a “big” feel.
Extrude the Shapes

I used the Extrude Modifier to give my text a 3D shape. In most cases I would use Bevel to give my shapes a more realistic edge to them (because real life objects always have at least some sort of bevel on the edges and are not perfectly flux together). Bevel gives edges an accurate highlight along them and can really add to the realism of the piece. But in this case, since our final output is vector and NOT a photo realistic 3D piece, extrude is the tool to use. So while extruding, I simply tweaked my settings to my liking. Now it’s time to choose my materials that will best help me export this beast in a format that I can live trace easily.

Pick Materials

I want my letters to be white and the sides of them to be black. This way the letters will really pop. To do this, I applied an Edit Mesh modifier to the stack and sleceted only the front faces of my letters. I made a material that was white and self illuminated. This is guaranteed to be white with no shadows. I applied this to my letter faces and then selected the inverse. As a result, everything else was selected. I gave the remaining selection a black material that was self illumincated to prevent any odd shadows or highlights from affecting my final output. This is good if you plan to live trace your 3D rendering which I am about to do.
Render a high res image

Once I have the materials applied the way I like them, I render out a high res image - usually bigger than 2500 pixels. This gives me a nice size image to live trace. Also, render using a TGA file extension with an Alpha Channel. This is so you can easily cut your image out of the background.
Live Tracing
Before I Live Trace in Illustrator, I must go into Photoshop and separate my colors. For the whites, I select my highlights and invert them and copy and paste the now “black” letters into Illustrator. They’re ready to be live traced. For the black shapes, it’s a bit different. I make a copy of my render layer and use it’s Alpha Channel to make a selection and delete the background away. I make a selection around my rendered image and fill it completely with black. Then I give it a good sized stroke to give it some extra thickness. Then I take that into Illustrator and live trace it using the default settings. Here are the two pieces as you see them in Illustrator after they have been live traced:

Final Result

I hope you enjoyed a look behind the scenes into the creation of Ornate Lettering.
Here are some other examples using this technique or similar:




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November 1st, 2007 at 3:25 pm
Awesome work, Jeff! Thank you very much for sharing this with us, and for everything else you have shared before. Your tutorials have helped me (not an illustrator) so much.
November 1st, 2007 at 6:47 pm
[…] http://www.gomediazine.com/tutorials/ornate-lettering-process/ « elÅ‘zÅ‘ | Garami Zoltán — 2007. 11. 02. […]
November 1st, 2007 at 7:58 pm
Hard work = best results.
Thanks for the insight into your process.
Cheers from Adelaide, Australia.
November 1st, 2007 at 8:12 pm
Thanks for this awesome resource.
November 1st, 2007 at 10:45 pm
awsomeee! Every day love this more! XD
November 2nd, 2007 at 1:21 am
awesome. it seems so obvious but for whatever reason I never looked at just making (that many) smaller pieces to create the full shape.
question: do you guys find sometimes you put in all this work on a great hand made letter form and it goes completely over the clients head because it doesn’t have splatter or anything ‘cool’? like design for designers bascially..?
November 2nd, 2007 at 1:38 am
I have seen your ornamental text work, and I’m SO glad you’ve shared your method with us. I am in the middle of designing some new shirts for one of our stores, and this is exactly what the kind of stuff I need right now!
November 2nd, 2007 at 5:58 am
great stuff! cheers.
November 2nd, 2007 at 9:33 am
Very nice!
I’ve never really dabbled with 3d. What would be a good Mac alternative to 3d Studio Max?
November 2nd, 2007 at 9:49 am
@ alrightok - Yeah in fact, the only one I’ve done that was accepted was the Korn one. The sucky thing about this lettering is that you can’t reuse it for another client if it’s rejected, because it’s tailored specifically for the band name. It’s unfortunate, but hey, that’s life!
November 2nd, 2007 at 10:51 am
Nice letterforms! Very cool. I’m curious why you don’t use Illustrators 3D extrude tools as opposed to going into a 3D Max. If the results you’re after are just flat vector coloring AI’s 3D tool would work and wouldn’t require doing the live trace. Just a thought.
November 2nd, 2007 at 11:40 am
Mark - I have used the Illustrator 3D extrude, and I prefer 3D Max simply because I feel I have more control. I’m biased though so if you can accomplish this same effect in Illy, by all means! Do what you’re most comfortable with!
November 2nd, 2007 at 1:26 pm
@Chris - I believe Mac can use Cinema 4D right?
November 2nd, 2007 at 2:52 pm
[…] is some really nice looking typography by GoMedia. It’s hard to read but it sure is pretty! I would love to have a tattoo of my last name […]
November 2nd, 2007 at 5:10 pm
This is so awesome! I always wanted to learn this, thanks so much for sharing, you rock!
November 2nd, 2007 at 6:02 pm
YOU STOLE THESE FROM AARON HORKEY.
hack.
November 3rd, 2007 at 12:34 am
I wish I could draw as good as Horkey!
November 3rd, 2007 at 3:12 am
Great tutorial! inspired me..
Why did you trace the white part of the logo the second time?.. after the 3d render..
you already had the vector version right?
November 3rd, 2007 at 8:29 pm
so amazing.very intesting ,great thanks for sharing ,man .you´re so great ,keep the good work
November 3rd, 2007 at 10:48 pm
@iamwilliam - Because it was slightly different than the original because of the new perspective.
November 4th, 2007 at 3:54 pm
Amazing work! Thaks for always passing on useful tips and info. Do know a good (less expensive) 3dmax alternative? I don’t have 3 grand to spend at the moment.
November 5th, 2007 at 12:37 am
way to make unreadable text even more unreadable. also, why didn’t you just do it all in illustrator instead of making harder for yourself?
November 5th, 2007 at 10:25 am
There is Cinema 4D for a 3D Max alternative - and to Fatchris, it’s easier for me to do it in 3D than to try to fake it with Illustrator. Just my personal preference is all.
November 5th, 2007 at 11:17 am
What the heck is fatchris talking about? an unreadable text even more unreadable? That’s just dumb. It’s a band logo design that is very readable and damn cool, Not font for a research paper or something.
November 5th, 2007 at 4:58 pm
Jeff,
Just found your site. So happy to see such a sweet illustrator as yourself in in Cleveland.
Thanks for sharing, too.
November 5th, 2007 at 5:16 pm
Go Media, Hydro74, Aaron Horkey’s type illustrations are modernized takes on decorative Signage that dates back to the 1800’s when each sign was planned by a signmaker or calligraphic artist and whittled/carved from wood then painted. The most significant thing about these guys is that they are spending a lot of time to make a type treatment exceptional. Keep up the hard work guys, dope stuff!
November 8th, 2007 at 10:00 am
Wow! how cool was this.
granted, i may not use all the steps as seen above since I think most could be used within Illustrator (and since I do not have a 3D App) but very cool to see how this was done.
Also, of note, while shopping this past weekend, I saw someone had a Stone Sour Sweatshirt on…how cool was that? I don’t think i have noticed it prior but now i will be on teh lookout for it.
Thanks again
November 8th, 2007 at 1:45 pm
Dats the shit
November 14th, 2007 at 4:31 pm
can you show how you did the “Tough or Suffer” and what type was that? nice work bro.
November 15th, 2007 at 11:15 am
Very good! This is probably the best lettering tutorial I’ve seen on the web so far. You guys do great work! Keep it up!
November 30th, 2007 at 9:04 am
dear friend
than you ….
thank you for nice work
December 26th, 2007 at 2:02 pm
nice technique
i hope i can use that technique
someday haha
keep up the good work
Caloy,Philippines
January 18th, 2008 at 7:19 am
[…] dieser Seite beschreibt der Autor sehr schön, wie man mit einigem Aufwand so einen Schriftzug selbst […]
January 19th, 2008 at 8:16 pm
[…] and patience. here’s a tutorial from go media that will explain how it’s done with this method: The Go MediaZine - Exclusive insights for art, design, marketing and more. » Ornate Lettering Proces… __________________ "Those are my principles, and if you don’t like them… well, I have […]
January 29th, 2008 at 4:16 am
[…] Isopixel, un tutorial de la Go MediaZine de creación de rótulos de tipografÃa ornamental. Hacen uso de un programa de edición vectorial […]
January 29th, 2008 at 7:00 am
[…] + Enlaces Tutorial de tipografÃa ornamental vÃa Isopixel. Y proceso de trabajo de una caligrafÃa para […]
February 3rd, 2008 at 10:24 pm
Couldn’t you just use 3d bevel and emboss in illustrator instead of all this hassle with 3ds max and photoshop?
February 5th, 2008 at 10:18 am
[…] Ornate Lettering ProcessI’m going to show you the process as to how I do my ornate lettering. This is a new design I did for Stone Sour that utilized this technique. Now right off the bat, this is not a step by step tutorial. It’s more of a look behind the scenes into how I work. […]
February 5th, 2008 at 2:54 pm
[…] Ornate Lettering Process I’m going to show you the process as to how I do my ornate lettering. This is a new design I did for Stone Sour that utilized this technique. Now right off the bat, this is not a step by step tutorial. It’s more of a look behind the scenes into how I work. […]
February 8th, 2008 at 2:49 pm
[…] TipografÃa ornamentada […]
February 21st, 2008 at 10:39 pm
In what format do i go from Illustrator to 3D studio max and then from max what format to phtoshop?
thanks
March 5th, 2008 at 8:08 pm
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March 12th, 2008 at 6:38 pm
Hablen en español carajos.. que no save… el ingles cualquier cabron sabe .. mejor hablen in spanish
speak in spanish !!!
JAC (º_º) ®
Los Cherris
March 13th, 2008 at 8:24 am
Someone just put my name on the last comment and with not very good Spanish manners, so to you, I don’t know who you are but it’ll be pretty nice to ask for help in Spanish to some of us who speak it in good conditions,you said that anyone can speak English right? well obviously this page is US based so be polite with the rest of us and we will gladly help you, si no entiendes esto ya sabes q te podemos ayudar pero en buenas condiciones sino pues lo siento mucho, pero aqui tenemos libertad de opinar siempre lo hagamos con respeto a los demas. cuidate y suerte.
March 16th, 2008 at 7:50 pm
Thanks! Very useful and inspiring!
March 19th, 2008 at 9:32 am
[…] inspired by classic signage and hand drawn lettering. Check out the tutorial here on GoMediaZine Ornate Lettering Process or download the freely available PDF tutorial at Computer Arts on Ornate […]
March 19th, 2008 at 11:56 am
thanx for the tuturial i it bwassen’t very hardt but it just takes time to do al the pencel stuf
March 19th, 2008 at 6:22 pm
[…] • Ornate Lettering Process […]
March 25th, 2008 at 8:14 am
[…] Ornate Lettering Process I’m going to show you the process as to how I do my ornate lettering. This is a new design I did for Stone Sour that utilized this technique. Now right off the bat, this is not a step by step tutorial. It’s more of a look behind the scenes into how I work. […]
April 13th, 2008 at 3:49 pm
I am very interested in your lettering process. However, what I am wanting to do is for a special project. I have a favorite verse that I would like to apply to a stone and place that stone on my son’s gravesite.
April 14th, 2008 at 10:58 pm
Great tutorial but this could be done in Illustrator 3D plugin without using 3DSMax to make the look of 3D.
April 15th, 2008 at 5:25 pm
Nice work. I’ve a vector text image and would like to create a path in 3dsmax, how does that work?
April 17th, 2008 at 2:05 am
nice tutorial but you can actually do the last part with illustrator and no 3D software (if a bold black shape is what you want, and actually if you want it shaded too), you just finish your logo, paint white, add black stroke, Filter or effects > 3D > extrude use the “no shading” option, once you get your text nice, click ok, go to, object i think, and “expand Appearence”
now you just need to get all the black shapes together 
May 6th, 2008 at 8:10 am
[…] Ornate Lettering Process I’m going to show you the process as to how I do my ornate lettering. This is a new design I did for Stone Sour that utilized this technique. Now right off the bat, this is not a step by step tutorial. It’s more of a look behind the scenes into how I work. […]