I posted this more as a “heads up” than a review or recommendation. Seems to me the app is best suited for quick on-the-go reference/reminder for later when you get home, as opposed to a substitution for an actual physical swatch book. I doubt Pantone intended it as a replacement.

As far as pricing, I think we'll see a trend where the $1 app will go by the wayside, especially for something more involved to produce such as this app.

It's not exactly clear, but my take is that it's not something you'd use for precise measurements or color choice. More of a quickie reference to get you close, so when you get home you can have a reference.

Not really. iPhone screens are notorious for not being consistent. There are several manufacturers for the iphone screen and not all use the same laminating techniques – this creates subtle hue differences between the screens. Everytime I upgraded to newer a generation iphone, I had to exchange the phone several times at an apple store in order to get the “contrast” and “white balance” just right.

I would much rather prefer lugging around swatch books than use this app.

Regardless I think if your going to showcase an application as a color matching system, and I wanted to use the application for what its described as, say to go over to a clients store, to match colors of the signage, and in-store collateral, this application would be pointless.

Its a cool thing to play with regardless, and maybe I just expect to much. Apps that push the $2.00 need some heavy critiquing. Factors like lighting, and casted colors off surrounding objects, along with the fact that little iphone app is back-lit, and I mean, its JUST an iPhone app.

I like the concept of you reviewing things like iPHONE apps, and the new wacom. Maybe we can continue going into that direction I mean, everyone loves insight on what to buy and not to buy. I know its about time for me to get a new scanner!